Transcription of 投稿類別：商業類 NIKE球鞋的發展與行銷
1 NIKE .. NIKE .. NIKE .. 2. NIKE SWOT . 3. NIKE 4P .. NIKE .. NIKE . Phil Knight Bill Bowerman . NIKE . Blue Ribbon Sports . ARATHON FULL-LENGTH POSTON .. NIKE .. 1964 Knight Bowerman 500 . 1. NIKE . 1967 BRS,Inc . 1970 Bowerman . 1971 BRS NIKE . Carolyn Davidson . Swoosh . 1972 WAFFLE . 1973 WAFFLE TRAINER Steve Prefontaine NIKE . 1979 Air Tailwind . 1980 . 1982 Air Force1 . 1984 Air Jordan . 1987 Air Max . 1989 Bo Knows .. 1990 NIKE .. 2000 Shox . 2003 Converse . 2003 . 2004 Exeter Brands Group . 2005 Air Jordan 20 NIKE Free . 2006 iPod . 2010 NIKE+ GPS IPHONE .. NIKE . 1.. NIKE .. (1) Product Marketing . DM .. 2. NIKE . (2) Brand Marketing .. NIKE .. NIKE . (3) Sports Marketing . NIKE . ( ) . NIKE . NIKE . 2.. NIKE .. (It's gotta be the shose) . NIKE NIKE . ( ). (1) . NIKE .. NIKE .. NIKE . There is no finish line 1977 .. 3. NIKE . Just do it 1988 .. If you let me play 1995 .. (2) . NIKE . NIKE 1973 Steve Prefantaine 1985 NBA Michael Jordan.
2 1987 Beales NIKE .. NIKE .. (a) Michael Jordan . 1985 Jordan AIR JORDAN . NIKE .. ( ). (b) Tiger Woods . 1996 NIKE GOLF . 2009 . (c) Andre Agassi . NIKE . NIKE . (2) . 4. NIKE . NIKE . 2010 5 Nike Summer League NSL .. ( ). (4) . NIKE APPLE NIKE+ . IPod IPod touch IPhone . NIKE+ IPod . ( ). 3. NIKE 4P . Product .. 13 15 .. Price . NIKE . $2500 NIKE . $1000 $1500 .. Place .. Promotion . NIKE .. NIKE NIKE slogan Just Do It . 5. NIKE . Just Do It NIKE. ( ). NIKE SWOT . SWOT . ( ) .. SWOT . S Strength W Weakness . 1. 1.. 2. 2.. 3. 3.. 4.. 5.. O Opportunity T Threat . 1. 1.. 2. Ipod 2.. 3.. 1. NIKE .. NIKE+IPod . 2. NIKE . Michael Jordan Bill Bowerman NIKE . Phil Knight .. 6. NIKE . NIKE Michael Jordan . Kobe Bryant . Michael Jordan . NIKE . NIKE .. (2009) EMBA . (2006) ~ . (2004) Donald Katz . NSL 2010 Nike Summer League . ( 2010/10/28). APPLE 2010/10/28 (2009) EMBA . NIKE . ~ 7.
