NIRYAT BANDHU @ YOUR DESKTOP - Directorate …

1 NIRYAT BANDHU @ your DESKTOP . - An online certificate course on export import business The Government of India had conceptualized the NIRYAT BANDHU Scheme, as a part of its Foreign Trade Policy, with the objective to reach out to the new and potential exporters and mentor them through orientation programs, counselling sessions and individual facilitation so that they can get into international trade. It is a significant initiative towards entrepreneurship development in the field of international trade with the objective of boosting exports. While a token allocation of Rs. lakh was made in the fourth quarter of FY 2013-14, the implementation of the Scheme actually took off with an allocation of Rs. 2 crore in the FY 2014-15, followed by an enhanced allocation of Rs. crore in FY 2015-16. The outreach awareness programmes are conducted under the Scheme through the 36. Regional Authorities (field offices) of DGFT which directly come into interaction with the new and prospective exporters while issuing of IEC.

2 The outreach programs under the Scheme specifically focus on the exporters from MSME clusters, considering their significance in the manufacturing sector and employment generation. It is envisaged that the orientation programmes would focus on specific export product with the objective of adding new exporters from that sector to boost the export of the specific product. In the last two years, 46000 new and prospective exporters have attended the NIRYAT BANDHU outreach programs conducted all over the country , through the regional offices of DGFT , which indicates the positive response of the exporters towards the initiative for boosting exports. As part of Foreign Trade Policy 2015-20, the Department of Commerce decided to galvanize NIRYAT BANDHU Scheme and reposition it to achieve the objectives of Skill India . With this objective in view, the Directorate General of Foreign Trade (DGFT).

3 Collaborated with Indian Institute of Foreign Trade (IIFT) a national centre of excellence for development of human resource in the field of international trade management to launch the NiryatBandhu @ your DESKTOP - an online certificate programme in export import business on 9th September 2015. This online programme, with an intake of 60 participants for each course , is intended to enable the new and prospective exporters to learn the essentials of export import business from the comfort of their homes, through direct live telecast of the lessons on their desktops . The live sessions are followed up by online question answer sessions where they can address their concerns with the reputed experts from IIFT. The total duration of the programme is 20 sessions of 2 hours each a total of 40 hours. The timings are 6:00 pm to 8:00 pm every evening for 20 days with 90 minutes for lecture and 30 minutes for questions.

4 The cost per participant is Rs. 25,000, of which, Rs. 10,000 is borne by DGFT and the balance of Rs. 15,000 by the participant. The prospective participants can get information and register for admission to online courses at the dedicated webpage 1|Page A screenshot view of the home page of The sessions can be accessed by the participants from his DESKTOP through an ID and password given by IIFT to each participant. 2|Page The online courses broadly covers following areas related to international trade during the online sessions: Introduction to Export: Import. 4 P's of International Marketing Assessing export readiness of your firm. SPS, TBT, NTB. Knowledge about international markets Export Documentation Basic steps for Exporting Financial schemes Introduction to ITC (HS) Codes Export: Import Regulations Foreign Trade Policy (2015:2020): Major Letter of Credit and implication of highlights UCP:600 rules Export: Import incentives Currency Management Sources of International market data Risk Management ( online & Offline).

5 Market Access Customs and Excise interface Free Trade Agreements Preparation & Execution of Export How to find buyers? Business Plan However, the content of the sessions for online courses is dynamic in nature and is being updated on the feedbacks/suggestions of the participants. Some of the modifications made in the program are summarized below- NAME OF THE FEEDBACK/SUGGESTIONS ACTION TAKEN. PARTICIPANT. Abhinav Mehra Due to slow internet speed or PPT or study material to be taught in the poor connectivity session during evening is uploaded in the (participant's end) there is morning itself so that participants can disruption during the class download and go through the PPT during and PPT is not visible. the session even if the internet speed is slow at their end. Niranjan B One session should be in From Batch 2, a session on Understanding Logistics Logistics Value Chain in Export operations was included.

6 Kumari Anjali After the session how to get After each session discussion forum is the queries answered by the activated for participants to post in their faculty queries on which faculty reply back. P. Sakthivel Uploading Useful documents From Batch 2 we enrolled participants who in the resource didn't have their own IEC but used their portal(Campus360) Company's / Employer's / Relative's IEC. Babu Prabhakaran Don't have an IEC; can I use From Batch 2 we enrolled participants who daughter's IEC? didn't have their own IEC but used their Company's / Employer's / Relative's IEC. 3|Page This program serves the twin objective of Digital India and Skill India . The 6 courses conducted since October, 2015 have received an overwhelming response from the exporters. 303 participants (all IEC holders), comprising 35 females, have undergone this online certificate courses during the .year 2015-16.

7 Majority of the participants have been from Tamil Nadu, Delhi, Maharashtra, Karnataka and Gujarat. 8 courses are envisaged in the current FY (2016-2017) with the objective to train 450. potential exporters. 4|Page Synopsis of the profile of the participants Gender wise distribution male female male female 60 40. number of participants number of participants 45 52 30 35. 30 20. 15 10. 8. 0 3. batch 1 (60) batch 2 (38). 50 male female 50 male female number of participants number of participants 47. 38 44 38. 25 25. 13 13. 11. 4. 0 0. batch 3 (48) batch 4 (58). 40 male female 60 male female number of participants number of participants 56. 30 34 45. 20 30. 10 15. 0 4 0 5. batch 5 (38) bartch 6 (61). Remarks: The figures above shows that several female entrepreneurs have come forward for these courses on international trade 5|Page Age wise distribution 38. 29. 30 15. 12. 12 11. 23. 9 7. 15 12 6.

8 10 3. 7 3 1. 8. 2 0. 0 20-30 30-40 40-50 50-60 60-70. 20-30 30-40 40-50 50-60 60-70 batch 2. batch 1. 30. 30 24. 22. 23 23. 16. 13 15 13. 15. 9. 8 2 8 3. 0 2. 0 0. 20-30 30-40 40-50 50-60 60-70 20-30 30-40 40-50 50-60 60-70. batch 3 batch 4. 14 13 30. 12. 10 23. 11 23. 15. 7 15. 10. 4 2 8 3. 1 1. 0 0. 20-30 30-40 40-50 50-60 60-70 20-30 30-40 40-50 50-60 60-70. batch 5 batch 6. Remarks: The figures show that majority of the participants are within the age group of 30-40 years who are undergoing these courses 6|Page State-UT wise distribution batch 1 batch 2. 14 12. 11. number of participants 10. number of participants 11. 9 8. 9. 7 6. 5 7 5. 5 4 4. 5. 2 2. 0 0. Delhi Maharashtra Gujarat Karnataka Delhi Maharashtra Tamil Nadu UP. batch 4. number of participants batch 3. 11 16 15. number of participants 9. 9 8 13. 9. 7 10 8. 5 5 5. 6. 5 7. 2 3. 0 0. Delhi Maharashtra Gujarat Rajasthan Tamil Nadu Delhi Maharashtra Karnataka Tamil Nadu batch 5.

9 Number of participants batch 6. number of participants 9 13. 8 11. 7 6 6 10. 7. 5 4 7 5 5. 2 3. 0 0. Delhi Maharashtra UP Tamil Nadu Delhi Maharashtra Karnataka Tamil Nadu 7|Page Remarks: Majority of the participants in every batch came from Maharashtra, Delhi, Tamil Nadu, Gujarat, Karnataka and Uttar Pradesh 8|Page Critical reviews from some of the participants Ms Jayapriya from South India who is into her family farming business says it was such an enriching and enlightening experience with dignified faculty taking out time from their busy schedule just for us, guiding and answering all our immature queries patiently and sharing their practical life experiences, which cannot be found in any book. I didn't find any difficulty and got step by step clear instructions. Earlier I was so skeptical in attending but now I feel every moment was highly informative and valuable. It has opened my eyes so widely.

10 It made me recheck the earlier chosen markets and products too (be more distinct to get into the next 2 digit HS Code). Showed way to get aid from bank and shooed away my foreign currency fears.. Mr. Shanmugam from Tamil Nadu, an export-import professional in an MNC says it is a very good initiative by the Government of India which is helping the entrepreneurs and budding entrepreneurs in domestic markets to become exporters & importers by grasping basic knowledge about all export &. import activities within a short span of time. This program is very helpful to the existing exporter & importers as well and helps them to perform better and improve their business. Digital delivery of the course is a wonderful idea connecting the people all over India at a single place without having to leave their homes/offices. Before joining the course I thought I had complete knowledge about the export-import business.