Example: bachelor of science

OH supp proj descriptions - Signature Case Studies

RecurrenceInc. 1 OVER THE HEDGE Support Project descriptions (Note: As the Decision Lead, the CFO does not have support projects for this crisis.) CEO Strategic Alignment: Strategic alignment is the process of coordinating all parts of a business with the company's goals and values. For an airline, strategic alignment may entail ensuring that all departments place customer service first. IMPACT: Investing money in this support project will improve company performance. Procure Funding: Businesses must have cash available for various reasons, such as investing in new infrastructure or paying for unexpected expenses. A business's cash flow is often cited as a key factor in its potential for long-term success. It is quite possible for a company to have large revenues, but an inability to generate cash. This could cause the business to fail. IMPACT: Investing money in this support project will ensure the company has a firm financial footing.

Recurrence Inc. 2 Fuel Hedging: Fuel hedging is a strategy that guards against volatility in commodity prices and helps a company plan its budget.

Tags:

  Descriptions, Strategy

Information

Domain:

Source:

Link to this page:

Please notify us if you found a problem with this document:

Other abuse

Transcription of OH supp proj descriptions - Signature Case Studies

1 RecurrenceInc. 1 OVER THE HEDGE Support Project descriptions (Note: As the Decision Lead, the CFO does not have support projects for this crisis.) CEO Strategic Alignment: Strategic alignment is the process of coordinating all parts of a business with the company's goals and values. For an airline, strategic alignment may entail ensuring that all departments place customer service first. IMPACT: Investing money in this support project will improve company performance. Procure Funding: Businesses must have cash available for various reasons, such as investing in new infrastructure or paying for unexpected expenses. A business's cash flow is often cited as a key factor in its potential for long-term success. It is quite possible for a company to have large revenues, but an inability to generate cash. This could cause the business to fail. IMPACT: Investing money in this support project will ensure the company has a firm financial footing.

2 Evaluate Discretionary Expenditures: Discretionary expenses -- , meal reimbursement and holiday parties -- are considered non-essential to the company. If the budget is tight, discretionary spending is an easy target for cost reduction. IMPACT: Investing money in this support project will help lower overall operational costs. Increase Face Time: Never underestimate the power of "management by walking around." Face-to-face contact allows you to be visible to your employees. This not only encourages productivity, but it allows employees the opportunity to voice any concerns or frustrations. IMPACT: Investing money in this support project will improve management's reputation. COO Blue Ocean strategy : A "blue ocean strategy " is an attempt to create value through radical innovation. If a market can be changed in such a dramatic way that competitors become irrelevant or antiquated, a "blue ocean" of opportunities await.

3 Instead of fighting for scraps of market share, a "blue ocean strategy " essentially creates a new market with your company as the only significant player. IMPACT: Investing money in this support project will help make Liberty a leading innovator in the airline industry. Business Process Improvement: The aim of business process improvement (BPI) is to create a more efficient and productive company. IMPACT: Investing money in this support project will allow Liberty to more efficiently utilize its aircraft, in addition to lowering costs. RecurrenceInc. 2 Fuel Hedging: Fuel hedging is a strategy that guards against volatility in commodity prices and helps a company plan its budget. The price of fuel constantly fluctuates, so it is in an airline's best interest to "lock in" a certain fuel price. This can be done with a hedging contract. One common method is the call option. An airline agrees on a certain price cap for a future purchase of fuel.

4 If fuel prices rise above the cap, the airline benefits because it agreed to purchase fuel at the lower cap price. If fuel prices fall, the airline still benefits because the fuel is cheaper. IMPACT: Investing money in this support project will determine how much effort your company puts into a fuel hedging strategy to lower operating costs. Rationalize Capacity to Demand: Because industry margins are traditionally low, airlines often choose to lease rather than purchase their planes. Obviously, the number of planes in your fleet determines the maximum number of passengers you can carry. Growing the size of your fleet will increase operational costs, but it could also increase revenues. IMPACT: Investing money in this support project will increase the size of the airline's fleet. CMO Average Fare: Fare price influences customer acquisition. A higher than average fare price attracts fewer customers, while a lower than average fare price attracts a greater number of passengers, limited only by the number of planes in your fleet.

5 IMPACT: Investing money in this support project will help lower ticket prices. Advertising: There are three types of advertising: ATL (Above the Line), BTL (Below the Line), and TTL (Through the Line). ATL is mass audience communication, while BTL is highly targeted. TTL combines ATL and BTL techniques. IMPACT: Investing money in this support project will increase advertising and the number of passengers on your airline. Social Media/Influence Marketing: Social media can be an effective and relatively inexpensive tool for advertising your brand. Creating content that goes "viral" is the holy grail of social media marketing. In contrast to social media marketing, influence marketing focuses on specific key individuals rather than the market as a whole. The goal is to target those individuals who have influence over a large number of potential buyers. IMPACT: Investing money in this support project will make your brand more visible.

6 Operating Budget: The marketing budget not only includes the cost of advertising but also the cost associated with promotions ( , frequent flyer programs), credit card issuer fees, and global distribution systems. IMPACT: Investing money in this support project will boost Liberty's visibility and revenue. RecurrenceInc. 3 CHRO Executive Coaching: Though they might think so, executives do not know everything. Occasionally, they face challenges that could use outside assistance. Executive coaches are particularly useful for teaching executives how to manage people properly. IMPACT: Investing money in this support project will improve your team's management skills. Regulatory Compliance: Every year, local, state, and federal governments pass new laws and regulations. Your company must stay up to date with them and enforce compliance. This is often done by implementing company-wide rules and operating procedures.

7 IMPACT: Investing money in this support project will decrease accidents and runway incursions. Big Data Analytics: Thanks to advances in computer technology and software, "Big Data" projects can analyze enormous sets of data to identify business trends and other information relevant to your company. IMPACT: Investing money in this support project may give your company a competitive advantage. Operating Budget: The HR operating budget is part of a company's general and administrative expenses. It typically includes wages and benefits, an HR information system, and training and development. Your limited budget must be carefully allocated between running regular HR operations and support projects that assist the CEO. It might be very dangerous to cut the operating budget drastically. IMPACT: Changes in the HR operating budget will affect employee morale and productivity.


Related search queries