Oracle’s Integration Strategy

1 oracle 's Integration Strategy May 2014 MDM Partner Summit Bill Miller, Director MDM. Bruce Tierney oracle SOA Suite, Fusion Middleware Vish Patwardhan AppAdvantage Program Ambassador 1 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for oracle 's products remains at the sole discretion of oracle .

2 2 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute oracle Customer Experience Portfolio ( oracle CX ). In Store Contact Center Social Field Service Media Mobile Direct Sales oracle oracle oracle oracle oracle Web Channel Sales Marketing Sales Commerce Service Social CX Foundation PaaS, Social, Mobile, MDM, Integration Tools, BI, Process Automation, 3 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute oracle Apps Integration Strategy Varies by Capabilities & Needs Social Relationship Mgmt Marketing cloud E. x t Embed Consolidate Integrate e r Revenue n a Technologies l Quote to Cash Customer Experience Solution Breadth 4 Copyright 2014, oracle and/or its affiliates.

3 All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute Integration Trends Agenda oracle Integration Strategy oracle AppAdvantage 6 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute Integration Trends Agenda oracle Integration Strategy oracle AppAdvantage 7 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute Integration Was Already Complex On-Premise Integration 8 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute The New Reality cloud introduces a new dimension of complexity.

4 cloud Integration LOB security bypassing IT. Tooling is Not All IT Is Inconsistent in Your Control 9 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute Integration is a major factor of success or failure in cloud and mobile 1 in 2. Companies Survey included have abandoned responses from at least one cloud 1,300 senior IT. application in the last leadership across three years due to large companies Integration problems in 17 countries Source: Dynamic Markets: cloud for Business Managers: the Good, the Bad, and the Ugly May 2013. 10 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute Today's Integration Challenge 11 Copyright 2014, oracle and/or its affiliates.

5 All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute Today's Integration Challenge 12 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute Today's Integration Challenge 73 . 13 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute Internet of Things example: Consumer Goods Connecting with the Consumer Smart Things Smart Sensors Dynamic pricing based on market rate or available supply Mobile Integration Linking smart objects (cart) with handheld devices Customer Experience Opportunity for consumer good manufacturers to form a relationship with consumers Source: Wired 14 Copyright 2014, oracle and/or its affiliates.

6 All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute A Future of Integration Complexity? 73 . Mobile Integration Platform cloud Integration Platform Internet of Things Integration Platform On-premise Integration Platform 15 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute Integration Trends Agenda oracle Integration Strategy oracle AppAdvantage 16 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute oracle 's Integration Strategy Strategies & Benefits Two Key Strategies Benefits Faster Integration Unified Platform Improved Responsiveness Deploy Anywhere Lower TCO.

7 Seamless Integration from On-Premise to oracle 's cloud - flexibility to transparently move workloads between environments . Thomas Kurian 4/29/2014. 17 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute Unified Platform - oracle SOA Suite 12c Integration Across cloud , Mobile, and On-premise Analytics Simplifies development and Business Activity Monitoring Event Processing management Orchestration Standards-based, open BPEL Process Manager Business Rules infrastructure interoperates Service Virtualization & Mediation with your existing IT. Service Bus Connectivity Consistent tooling - Single cloud On-premises Business to Business development, deployment and Apps services Platform Apps Mainframe DB EDI XML MFT.

8 Management platform 18 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute Deploy Anywhere - oracle 's Integration Strategy Flexibility DEPLOY ANYWHERE. Same Architecture Same Standards On Premise oracle Private cloud Public cloud Same Products Move workloads between On-premise and Public cloud 19 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute oracle SOA Suite 12c 73 . oracle SOA Suite 12c Simplify Integration to cloud and Mobile 20 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute What's New: oracle SOA Suite 12c cloud Integration Mobile Integration cloud Adapters / SDK REST/JSON Ease of Use Automated REST /.

9 Managed File Transfer SOAP Conversions Heterogeneous to oracle Extend Applications for Mobile and Third Party Clouds Productivity Unified Design Tools Jumpstart Templates Rapid Installation 21 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute cloud Integration Roadmap Bridging cloud Applications with On-Premises Unified Integration platform for both cloud and on- premise applications Point and click modeling for connectivity to cloud apps Secure connectivity &. session management oracle SOA Suite 12c cloud Adapter SDK. MAINFRAME. 22 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute oracle cloud Adapters It was a breeze to identify APIs using the graphical API discovery screen, and the session management aspect of the adapter was very refreshing.

10 Hilal Khan, Director FMW Practice, OSI Consulting 23 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute Mobile Integration Simplifying Mobility for the Enterprise ENTERPRISE MOBILE. Simplified support for REST/JSON. Easily reuse existing application services Rapid response to new business requests SOAP REST/JSON. Fast access to data oracle SOA Suite 12c and services across the enterprise and external sources EXISTING Inventory Credit Production Customer Order Billing services Check Check Service Status Service Service Service Service Service 24 Copyright 2014, oracle and/or its affiliates. All rights reserved. oracle Proprietary oracle Consumer Goods Industry Strategy Council Only Do Not Distribute Productivity Integrate Faster Ensure Best Practices REDUCE DEVELOPMENT TIME.