overview - Virginia Business Media Kit

1 2overviewVirginia Business has gone digital, and thousands of readers approve. Building on the success of our awarding-winning magazine, we ve developed popular electronic products to meet an ever-expanding demand for reliable Business news. In addition to our print products, subscribers now can enjoy Virginia Business online and through mobile applications. Our electronic newsletters Daily e-News and CRE Intel have a loyal and growing subscriber base. Plus, we re engaging readers via Twitter, Facebook and online videos that feature unique to our large range of digital products, advertisers now can reach a high-quality audience not found anywhere else. So, anybody engaged in Business -to- Business promotion needs to consider our digital through this Media kit to discover more about our digital readers and products. Then, call our advertising representatives. They ll help you fi nd the perfect way to reach the people who need to learn about your lecompanysizebusinessprofi leWHO READS Virginia Business DIGITAL PRODUCTS?

2 Median Age 57 Education Bachelor s Degree+ 82%Median household income $164,900 Median household net worth $934,200 Median home value $396,400 Own e-reader or tablet 62%GROSS COMPANY REVENUES/SALES Under $250,000 $250,000 - $499,999 $500,000 - $999,999 $1 million - $ million $5 million- $ million + $10 million * All data based on survey of Virginia Business $ million Median gross revenue of corporation where they work NUMBER OF EMPLOYEES Under 5 5 9 10-24 25-49 50 99 100 499 500 999 +1,000 AREAS INVOLVED IN PURCHASING DECISION IN THE LAST 12 MONTHS: IT/Telecom Financial Services Meetings/Travel Arrangements Advertising & Promotion Offi ce Furnishings & Equipment Consulting Services Real Estate/Site SelectionHold following positions C-Suite/ President/Partner/Owner Hold managerial or higher positions at companyPercentage working at companies with expansion plans during the next 2 yearsPercentage working at companies planning an off-site meeting within 12 monthsBeen involved in a purchasing decision in the last 12 months 48%93%26%56%83%42014 674 | 688 | 696 | 724 | 745 | 763 | 779 | 792 | 813 | 828 | 861 | 887 | 907 907fans2014 2,894 | 2,979 | 3,058 | 3,148 | 3,237 | 3,340 | 3,422 | 3,521 | 3,601 | 3,671 | 3,762 | 3,857 | 3, is the Internet version of Virginia Business .

3 The site contains all the copy found in the magazine s print edition, magazine archives and breaking news stories written by our staff. Also available are online versions of our: Site Selection Guide, Meeting Planner, Best Places to Work, Fantastic 50, Super CPAs and Legal Elite. Access to the site is site s visitors are people who are comfortable with technology and the Internet. Readers primarily come from Virginia , especially its major metropolitan areas, but some are from elsewhere in the United States and website is an excellent location for advertising. accommodates a wide variety of ads that are linked to advertisers sites, giving potential customers a quick, easy way to connect with advertisers and to learn more about who they are and what services or products they ,00060,00070,00080,00090,00040,000010,00 020,00030,000 UNIQUE VISITORSPAGE VIEWS2011201320142015 SOCIAL Media CONNECTIONSWEBSITE VIEWS AND PAGE VISITS ,932followersfebruary2015february20155 LAYOUT & AD POSITIONS over 90,000 page views per over 38,000 unique visitors per *LEADERBOARD728 x 90 pixels1$1,200 COLUMN BANNER468 x 60 pixels2$810 RECTANGLE300 x 250 pixels1$900 SKYSCRAPER160 x 600 pixels1$960 MOBILE234 x 60 pixels2$720 BOTTOM BANNER970 x 90 pixels1$600 NOTET hree ads rotate through each page position.

4 One ad is visible in a specifi c position on any given time. Other ads for that position may be seen in subsequent visits or by refreshing the SPECSFORMATS: JPG, GIF, animated GIF, SWFSWF: Destination URL must be built into Flash ad unitsURL: All ad units must be submitted with a destination URLMAX FILE SIZE: 200 KLEADERBOARDRECTANGLECOLUMN BANNERCOLUMN BANNERMOBILEMOBILESKYSCRAPERBOTTOM BANNER* Monthly Rate6 Daily e-News is an online news service owned and operated by Virginia e-News arrives via email and enjoys a robust open rate. We provide staff-generated copy as well as links to important articles in leading Virginia publications. Copy is clear, concise and lively, and focuses on commercial activities across the state. Subscriptions are free. Advertising is embedded in the email with links to advertisers Internet e-News subscribers are people who want the latest information on the most important economic events in Virginia .

5 They are comfortable with Internet technology and communications. The number of subscribers has more than doubled in the past year. Our readership is more than 10,000 and is growing daily. Readers work in every sector and include executives, elected offi cials, educators, accountants, attorneys and fi ,041 4,185 4,489 6,960 7,368 7,3937,4498,1968,2568,4038,4818,4948,564 8,733 9,689 9,662 9,697 9,766 9,795 9,852 10,639 10,661 10,797 10,817 10,857 10,885201320142015 DAILY E-NEWS SUBSCRIBER GROWTH 7 LEADERBOARDTOP BANNERCOLUMN BANNERRECTANGLESKYSCRAPER DAILY E-NEWS LAYOUT & AD POSITIONS DAILYE-NEWS adspecs/positionsThe daily Business news you need to know, sent out fi rst thing every morning to approximately 11,000 subscribers and growing daily! TYPESIZEPOSITIONSPRICE*LEADERBOARD600 x 75 pixels1$1,440 TOP BANNER330 x 60 pixels1$1,200 SKYSCRAPER180 x 300 pixelsUp to 3$1,200 COLUMN BANNER330 x 60 pixelsUp to 4$1,080 RECTANGLE180 x 150 pixelsUp to 5$840AD SPECSFORMATS: JPG, GIF, animated GIFURL: All ad units must be submitted with a destination urlMAX FILE SIZE: 100 KNOTE: All positions run 5 days per week, Monday through Friday* Monthly Rate8 CRE Intel is the most focused of all Virginia Business products.

6 This weekly newsletter covers the entire state s commercial real estate sector in depth. Our staff reports on activities in every part of Virginia , and readers are based in large, medium and small markets. Subscriptions are Intel is delivered mid-day on Mondays via email. Advertising is embedded in the email, and links embedded in the email take readers to the advertiser s Intel readers are actively engaged in commercial real estate. They want immediate, reliable news about activities in their home markets as well as elsewhere in Virginia . Subscribers are involved in every aspect of real estate and work as attorneys, executives, investors, realtors, suppliers, economic development offi cials and owners of construction fi rms. Reaching every part of the commonwealth, the newsletter has more than 3,000 subscribers, and readership is growing weekly. CRE INTEL SUBSCRIBER GROWTH JanuaryFebruaryMarchAprilMayJuneJulyAugu stSeptemberOctoberNovemberDecemberJanuar yFebruaryMarchAprilMayJuneJulyAugustSept emberOctoberNovemberDecemberJanuaryFebru ary201320142015 = 300 subscriberscreintel1,261 1,375 1,404 1,423 1,460 1,472 1,496 1,546 1,601 1,770 1,793 1,810 1,847 2,406 2,447 2,474 2,528 2,600 2,628 2,646 2,747 2,776 2,992 3,008 3,035 3,0439 LEADERBOARDTOP BANNERCOLUMN BANNERRECTANGLESKYSCRAPER CRE INTEL LAYOUT & AD POSITIONS CREINTEL adspecs/positionsWeekly commercial real estate roundup, sent out every Monday afternoon to more than 3,000 subscribers and growing weekly!

7 TYPESIZEPOSITIONSPRICE*LEADERBOARD600 x 75 pixels1$1,080 TOP BANNER330 x 60 pixels1$840 SKYSCRAPER180 x 300 pixelsUp to 3$840 COLUMN BANNER330 x 60 pixelsUp to 4$420 RECTANGLE180 x 150 pixelsUp to 5$360AD SPECSFORMATS: JPG, GIF, animated GIFURL: All ad units must be submitted with a destination urlMAX FILE SIZE: 100 K* Monthly Rate10 Readers now can enjoy Virginia Business on their tablets and mobile phones, thanks to a free application available in the Apple, Google Play and Kindle stores. Digital versions of individual issues and annual subscriptions are available. Using the application, mobile device users can view a page-turning version of the magazine on their advertisers, mobile readership is an excellent, value-added proposition. All ads in the print edition are also in the mobile edition at no extra charge. Plus, viewers can link to a company through its ad by simply tapping the mobile device s screen. This takes them directly to a web address designated by the readers of Virginia Business are people who are comfortable with technology and the Internet.

8 They want the ease of access that our mobile application provides to the award-winning content of our your sales representative today about new mobile IPAD APPLICATIONS JanuaryFebruaryMarchAprilMayJuneJulyAugu stSeptemberOctoberNovember DecemberJanuaryFebruary20142015mobile404 404867656634323342395811011 I know you! I hear that a lot, thanks to Virginia Business . We started advertising there more than 10 years ago. And our name recognition has soared. Corporate and government leaders often get an aha look on their faces when we fi rst meet and say: I know you! I saw your ad in Virginia Business . That instant recognition is important to us at Dixon Hughes THOMSON, CPAR egional Managing PartnerDixon Hughes Goodman, LLPadvertiserresultsWe know that Virginia Business is a great brand-building vehicle. It offers superior value and great access to top executives. For anybody pursuing a Business -to- Business marketing strategy, Virginia Business is one of the best partners you can RICHARDSONC hief Marketing Offi cerWilliams MullenAccountants can help not only with taxes but also in areas ranging from estate planning to fi nancial analysis and corporate strategy.

9 Getting these messages to the right audience is important. So, naturally we use Virginia Business . There, we know top decision-makers will see our LAMBERTVice President, Member & Public RelationsVirginia Society of Certifi ed Public Accountants12 RICHMOND1207 E. MAIN STREET, SUITE 100 | RICHMOND, VA. 23219 Hunter BendallPHONE: (804) 212-4175 EMAIL: ROADS4211 MONARCH WAY, SUITE 104 | NORFOLK, VA. 23510 Susan Horton PHONE: (757) 625-4233 EMAIL: S. JEFFERSON STREET | ROANOKE, VA. 24011 Lynn WilliamsPHONE: (540) 597-2499 EMAIL: VIRGINIA8300 GREENSBORO DRIVE, SUITE L1 | MCLEAN, VA 22102 Michele WeatherlyPHONE: (703) 599-5316 EMAIL.