Pleasure Boat International Resource Guide - Export.gov

1 2016 EditionPleasure boat International Resource GuideA Reference for Exporters 18/20/15 8:00 AMPleasure boat International Resource GuideA Reference for Exporters2016 EditionThe use of logos within this publication does not connote endorsement by the Department of Commerce of the organizations views, products, or boat International Resource Guide | 2016 Table of ContentsIntroduction and Overview .. Exports (Chart) ..3 Market Briefs ..4 Argentina ..4 Australia ..6 Austria ..8 Belgium ..11 Canada ..14 China ..17 Colombia ..37 Finland ..45 Italy ..48 Korea, Republic of ..54 Malaysia ..57 Mexico ..61 The Netherlands ..65 New Zealand ..67 Nigeria ..69 Norway ..74 Panama ..77 Poland ..81 Russia ..84 South ..91 Sweden ..94 Taiwan ..97 Turkey ..99 United Kingdom ..103 Contacts .. Commercial Servicevi1 Pleasure boat International Resource Guide | 2016 The Global Marine Technology Team of the Department of Commerce s International Trade Administration is pleased to bring to you this Pleasure boat International Resource Guide , filled with valuable information about key International market opportunities to support your exporting goals.

2 We work closely with the national Marine manufacturers association (NMMA), an International Trade Administration Strategic Partner, to promote Pleasure boat exports. We greatly appreciate NMMA s partnership with us to bring you this following country briefs highlight some of the major global markets for recreational marine craft, parts, and accessories. exports of recreational marine craft and accessories totaled USD billion in 2013, accounting for an estimated 32 percent of all manufacturing in this industry. The United States is also a net exporter in this industry; the recreational marine market makes up approximately 75 percent of the entire world market for these products. Servicing this market, companies provide high-quality products and benefit from production efficiencies that make them competitive worldwide. A global market overview of the most important countries and growth rates for exports in this industry is provided in the chart on the page 3.

3 To learn more about the recreational transportation industries in top markets (Australia, Brazil, Canada, China, Japan, Korea, and Mexico), please visit the exporting strength and industry importance of the recreational marine craft, part, and accessory industry, the government included it in the recreational transportation priority sector of the national Export Initiative (NEI), an initiative to help exporters increase their sales overseas in these sectors and in priority foreign markets. This publication is an example of that initiative to help recreational marine industry manufacturers find information on overseas marine help your company take advantage of the many International sales opportunities outlined on the following pages, contact the Commercial Service Take advantage of our global network more than 1,400 trade professionals throughout the United States and in Embassies and Consulates in more than 75 countries.

4 Whether you are seeking your first International sale or are expanding into additional markets, we offer the expertise you need to grow your International hope this Guide peaks your interest in exporting, and that you will take advantage of Commercial Service export promotion Marine Technology Team works directly with the marine industry to provide companies with information needed to grow their business through global sales. To learn more about how we can help you, please visit Introduction and Commercial Service2 What Can the Commercial Service Do for You?The Commercial Service (CS) is the export promotion arm of the Department of Commerce s International Trade Administration. Our global network of more than 1400 trade professionals is located throughout the United States and in Embassies and Consulates in more than 75 countries.

5 Whether you are looking to make your first International sale or expand to additional markets, we offer the expertise you need to connect with lucrative opportunities to increase your bottom Intelligence Analyze market potential and foreign competitors Obtain useful information on best prospects, financing, laws, and cultural issues Conduct background checks on potential buyers and distributorsBusiness Matchmaking Connect with pre-screened potential partners Promote your product or service to prospective buyers at trade events worldwide Meet with International industry and government decision makers in your target market(s)Trade Counseling Develop effective market entry and sales strategies Understand export documentation requirements and import regulations of foreign markets Navigate government export controls, compliance, and trade financing optionsCommercial Diplomacy Overcome trade obstacles to successfully enter International markets Benefit from coordinated government engagement with foreign governments to protect business interests Access government trade advocacy for your foreign government procurement bidsFor direct exporting assistance, please contact your closest Commercial Service office.

6 A list of Commercial Service Marine Technology Team Members appears at the back of this Resource Guide , and a comprehensive list of all offices is available at questions about overseas barriers you may be confronting, certification requirements, and industry statistics, please contact Industry Analyst John Vanderwolf at definition for this industry may not be the same for each market brief, as industry statistics may or may not be comparable to other country statistics. Typically, the data in the country briefing may only include recreational craft as parts and accessory data is difficult to statistics, unless otherwise noted, courtesy of the CIA World Factbook, except coastline, which is courtesy of the World Resources boat International Resource Guide | 2016 recreational Marine Craft, Parts, and Accessories, as defined by the Harmonized Tariff 20 Markets by FAS Value(Annual + Year-to-Date Data from January June, USD Thousands)

7 Country20112012201320142014 YTD2015 YTD percent Change YTD 2014 15 Canada 642,270694,383716,112654,230385,388327, 84,623103,060104,289167,77575,16091, 247,447196,885197,616152,44862,75853, 92,978106,304114,589107,15162,15088, 41,46729,66444,51474,87863,50852, 71,65253,87453,07674,79164,77557, 72,56585,10368,89456,33128,39215, 35,27361,11451,27150,00925,70131, ,91645,81935,52848,62427,03419, 51,26850,20943,03845,55626,96922, Rica 33,58142,27724,12244,9324,0343, 37,13336,16140,71036,43517,88123, ,19335,94332,66233,73120,33812, 29,38326,67127,20029,05518,47917, 26,03814,59720,98928,6929,02313, Kingdom 38,70929,58521,79027,38716,98115, Zealand 24,16335,84831,58524,5778,1188, 17,98530,82925,34023,27519,6597, 16,24515,41313,70121,00013,71213, 11,42514,19113,88119,50610,15510, ,661,3141,707,9301,680,9081,720,381960,2 15884, Other538,192566,463486,748428,093215,666 208, Total2,199,5062,274,3932,167,6562,148,47 51,175,8811,092, : Sources: Compiled from tariff and trade data from the Department of Commerce and the International Trade Commission.

8 Exports (Chart) Commercial Service4 ArgentinaOverviewArgentina s Pleasure boats, ship building and boating equipment industry is flourishing after over a decade of stagnation. The industry s golden years, between 1960 and 1980, were followed by a decade of import substitution. During the 90s, the exchange rate of one Argentine Peso to the Dollar favored imports of boats, equipment and parts at very competitive prices. As a result, local industries had to either close down or diversify into other lines of business in order to are several variables that can account for the growth in the industry. These include the currency exchange rate of Pesos (official exchange rate) to the Dollar, competitive costs of labor, high quality of final products, and most importantly, increasing demand from International markets for Argentine products. This scenario represents a window of opportunity for suppliers providing equipment, accessories and services that are not produced locally.

9 Industry projections suggest that the market will grow 10 percent in 2015 EntryThe Argentine nautical market is made up mainly of cruisers and motorboats. Local builders dominate the market for sailboats and accordingly have the largest share of this segment of the market. Argentina has world-class sailboat designers. One outstanding example is Mr. German Frers, who is regarded as one of the top five sailboat designers in the world. motorboats and sailing accessories enjoy an excellent reputation and are in demand for their high quality, style, superior technology, strong performance and endurance. Industry sources suggest that StatisticsCapital: Buenos AiresPopulation: 42,154,000 GDP (USD): USD billion (est.)Currency: Peso (ARS)Area (total): 2,780,400 km2 (land): 2,736,690 km2 (water): 43,710 km2 Coastline: 8,397 kmLanguage: SpanishContactJosette FioreCommercial SpecialistBuenos Aires, boat International Resource Guide | 2016the could increase its market share at the pace of the International demand for Argentine Pleasure boats, which has increased by approximately 20 percent in the last three DemandProducts with the highest sales potential include: small fishing boats, inboard/outboard engines, outboard engines, global positioning system receivers, marine communications, direct dial marine communication systems, fluxgate compasses, electronic charting products, versatile screen displays, and interfacing.

10 Other types of less sophisticated boat parts, equipment, and supplies also enjoy a strong sales potential, especially for local motor and sailboat builders. During the 90s, the market for new yachts grew significantly. Currently, owners seek innovative and cost effective products to update the vessels decoration, mechanics and electronics. This is an interesting niche, particularly given the nonexistence of local equipment and accessories market is expected to continue to grow due to the ongoing development of new nautical gated communities. This trend represents a strategy of business-people within the boating industry to attract new clients who appreciate the combination of facilities and conveniences offered by country clubs, gated communities and marinas. These new developments further consolidate the leading role of the Greater Buenos Aires area in the water sports CompetitorsIn 2014, the ranked among the top three market suppliers with an approximate 22 percent market share.