POST GRADUATE PROGRAM IN STRATEGIC DIGITAL …

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3 Assistance also ensures that you find the one Like to write? Jump into Content Marketing. that's just right for you. THE FUTURE IS DIGITAL MARKETING. Online advertising is expected to reach 93% of all online interactions start with $329 billion by 2021, accounting for a search engine. 49% of all global ad spend. Source: Search Engine Journal Source: Zenith The average return on investment 62% of customers now expect companies from email marketing stands at 122%. to anticipate their DIGITAL needs. Source: Lauro Media Source: Salesforce 2. AN IMPROVED PROGRAM EXPERIENCE TO MAKE YOU JOB-READY.

4 PG PROGRAM IN. STRATEGIC DIGITAL . MARKETING An enhanced PROGRAM experience for a rewarding DIGITAL marketing career The PGP-SDM is a brand-new version to prepare you for an industry that changes every day, with a more comprehensive curriculum, increased industry focus and hands-on learning. Old SDM. Version DIGITAL Marketing Tools Covered 18 36. Pre-work - To prepare you before the course starts No 2 Weeks Performance Marketing Module 6 weeks 8 weeks Dedicated time for Personal DIGITAL Footprint creation No 4 weeks Design thinking & UI/UX module No Yes Digiquest Case Study Competition No Yes Case studies from brands like Airbnb, Hotstar, Mercedes etc No Yes DIGITAL Marketing Certification assistance 5 9.

5 Marketing Experimentation No Yes SEO (Strategy + Hands-on tools) 1 week 2 weeks (without tools). Upskill with the new and comprehensive PGP-SDM V22 to power ahead in your career. 3. POWER AHEAD. IN YOUR CAREER. WITH DIGITAL . MARKETING. If you can adapt to change and are passionate about learning, you can build a rewarding DIGITAL Marketing career. In the age of the internet revolution, people who choose to pursue a career in DIGITAL marketing can work in virtually any industry and find endless opportunities for growth. DIGITAL MARKETING - A RAPIDLY GROWING DOMAIN. The DIGITAL Marketing career scope in The DIGITAL Marketing industry had a the Indian internet industry is going market size of $199 billion in 2020 and is to be worth $160 billion by 2025.

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7 Grow, the demand for DIGITAL marketers will continue to skyrocket. 4. BECOME A JOB-READY. DIGITAL MARKETER. Excited to start your DIGITAL marketing career? Here's how this PROGRAM will put you on the ACCESS REWARDING. right path. CAREER PATHS. Become a DIGITAL marketing expert with the DIGITAL MARKETING MANAGER. ability to run live campaigns across various DIGITAL channels and media SEO/SEM SPECIALIST. Learn industry-standard tools like Google CONTENT STRATEGIST. Adwords, FB ads, Google Analytics and so many more. ENTREPRENEUR. Be an affiliate marketer/influencer and manage your DIGITAL brand SOCIAL MEDIA MANAGER.

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9 HIKE. 5. 1200+ HIRING. PARTNERS. and many more. A PROGRAM EXPERIENCE DESIGNED. FOR CAREER SUCCESS. BUILD SKILLS FOR SUCCESS GET A CERTIFICATE. Set up live campaigns for more than 15 use FROM THE BEST. cases through labs and projects across various Get a post- GRADUATE certificate from the Great platforms using DIGITAL marketing Lakes Executive Learning, which is ranked among the top 10 institutes of the country SHOWCASE YOUR EXPERTISE. The capstone project is a mandatory LEARN THE TOOLS. application-oriented industry project OF THE TRADE. undertaken by all candidates to develop the This course will equip you to clear all industry- acumen to solve real-life business problems in relevant certifications offered by Facebook, collaboration with their mentors Google, Hubspot and Hootsuite GAIN IN-DEPTH KNOWLEDGE.

10 LEARNING FOR LIFE. The PROGRAM covers a diverse set of concepts Learners will get access to the content and technologies that prepare you well beyond up to 3 years after the PROGRAM completion just industry certifications 6. PROGRAM CURRICULUM. The PROGRAM curriculum is constantly updated according to industry developments to give you the most cutting-edge learning experience. PRE-WORK Content Marketing Basic Tenets of Content Marketing Marketing Mix for Product- 4Ps and 4Cs Mastering Storytelling by understanding the Marketing Mix for Services -7 Ps Types of Storytelling Marketing Strategy and Product lifecycle Content's relationship with the Inbound Methodology Assessing Portfolio: BCG Matrix Framework Developing Brand Voice The Pricing Decision Type of Content and 3H Content Theory Cost vs.