POST GRADUATE PROGRAM IN STRATEGIC DIGITAL …

1 POST GRADUATE PROGRAM IN. STRATEGIC . DIGITAL . MARKETING. Online Learning with Mentorship | Dedicated Career Assistance INTRODUCTION. In this DIGITAL empire we live in, there are Have a head for numbers? Look at Marketing many rewards waiting for those who connect Analytics. Love having your voice heard? Social companies with customers. Media Marketing is where it's at. Any effective marketing campaign today needs Dive into the exciting world of DIGITAL marketing to include DIGITAL marketing. As people spend with the Post GRADUATE PROGRAM in STRATEGIC more time online, it's simply one of the best DIGITAL Marketing from Great Lakes and Great avenues to reach them. But there are new apps Learning. It's been designed to help you build and platforms that crop up everyday, which the skills you need for an amazing DIGITAL makes DIGITAL marketing both challenging and marketing career, in a fun-filled project-driven exciting. learning experience. That's why companies always need professionals You will learn from accomplished DIGITAL who can bring fresh ideas with a vision towards marketers to get the advantage of industry the future.

2 Knowledge even before you begin your job. Speaking of jobs, our dedicated career DIGITAL marketing has something for everyone. assistance also ensures that you find the one Like to write? Jump into Content Marketing. that's just right for you. THE FUTURE IS DIGITAL MARKETING. Online advertising is expected to reach 93% of all online interactions start with $329 billion by 2021, accounting for a search engine. 49% of all global ad spend. Source: Search Engine Journal Source: Zenith The average return on investment 62% of customers now expect companies from email marketing stands at 122%. to anticipate their DIGITAL needs. Source: Lauro Media Source: Salesforce 2. AN IMPROVED PROGRAM EXPERIENCE TO MAKE YOU JOB-READY. PG PROGRAM IN. STRATEGIC DIGITAL . MARKETING An enhanced PROGRAM experience for a rewarding DIGITAL marketing career The PGP-SDM is a brand-new version to prepare you for an industry that changes every day, with a more comprehensive curriculum, increased industry focus and hands-on learning.

3 Old SDM. Version DIGITAL Marketing Tools Covered 18 36. Pre-work - To prepare you before the course starts No 2 Weeks Performance Marketing Module 6 weeks 8 weeks Dedicated time for Personal DIGITAL Footprint creation No 4 weeks Design thinking & UI/UX module No Yes Digiquest Case Study Competition No Yes Case studies from brands like Airbnb, Hotstar, Mercedes etc No Yes DIGITAL Marketing Certification assistance 5 9. Marketing Experimentation No Yes SEO (Strategy + Hands-on tools) 1 week 2 weeks (without tools). Upskill with the new and comprehensive PGP-SDM V22 to power ahead in your career. 3. POWER AHEAD. IN YOUR CAREER. WITH DIGITAL . MARKETING. If you can adapt to change and are passionate about learning, you can build a rewarding DIGITAL Marketing career. In the age of the internet revolution, people who choose to pursue a career in DIGITAL marketing can work in virtually any industry and find endless opportunities for growth. DIGITAL MARKETING - A RAPIDLY GROWING DOMAIN. The DIGITAL Marketing career scope in The DIGITAL Marketing industry had a the Indian internet industry is going market size of $199 billion in 2020 and is to be worth $160 billion by 2025.

4 Expected to reach $250 billion by 2023. - Goldman Sachs Report - Statista BECOME AN IN-DEMAND. DIGITAL MARKETING PROFESSIONAL. There are 40,000+ DIGITAL The starting salary for DIGITAL Candidates with relevant DIGITAL marketing job openings on marketing professionals marketing experience have a Naukri for freshers in India. ranges between LPA to salary range of 18 - 25 LPA. - LPA. - IIDE - Glassdoor The DIGITAL marketing field did not exist 20 years If in 2022 you're looking for a career that will ago. The DIGITAL explosion has changed the way provide you variety, excitement, and learning people communicate and how businesses sell opportunities, DIGITAL marketing is the most their products and services and as businesses rewarding career to pursue. grow, the demand for DIGITAL marketers will continue to skyrocket. 4. BECOME A JOB-READY. DIGITAL MARKETER. Excited to start your DIGITAL marketing career? Here's how this PROGRAM will put you on the ACCESS REWARDING. right path. CAREER PATHS.

5 Become a DIGITAL marketing expert with the DIGITAL MARKETING MANAGER. ability to run live campaigns across various DIGITAL channels and media SEO/SEM SPECIALIST. Learn industry-standard tools like Google CONTENT STRATEGIST. Adwords, FB ads, Google Analytics and so many more. ENTREPRENEUR. Be an affiliate marketer/influencer and manage your DIGITAL brand SOCIAL MEDIA MANAGER. Learn to optimize and make marketing an DIGITAL SALES MANAGER. effective revenue generator for your brand PERFORMANCE MARKETER. Learn to use content across platforms to effectively communicate your brand's AFFILIATE MARKETER. message and values ACCESS DEDICATED CAREER ASSISTANCE. Get closer to your dream DIGITAL marketing job with dedicated career assistance from Great Learning. Access to exclusive job postings every month 1:1 mock interview with industry experts Personalised resume & Linkedin review Career mentorship from industry professionals 10,000+ 50%. PLACEMENTS AVERAGE SALARY. HIKE. 5. 1200+ HIRING. PARTNERS.

6 And many more. A PROGRAM EXPERIENCE DESIGNED. FOR CAREER SUCCESS. BUILD SKILLS FOR SUCCESS GET A CERTIFICATE. Set up live campaigns for more than 15 use FROM THE BEST. cases through labs and projects across various Get a post- GRADUATE certificate from the Great platforms using DIGITAL marketing Lakes Executive Learning, which is ranked among the top 10 institutes of the country SHOWCASE YOUR EXPERTISE. The capstone project is a mandatory LEARN THE TOOLS. application-oriented industry project OF THE TRADE. undertaken by all candidates to develop the This course will equip you to clear all industry- acumen to solve real-life business problems in relevant certifications offered by Facebook, collaboration with their mentors Google, Hubspot and Hootsuite GAIN IN-DEPTH KNOWLEDGE. LEARNING FOR LIFE. The PROGRAM covers a diverse set of concepts Learners will get access to the content and technologies that prepare you well beyond up to 3 years after the PROGRAM completion just industry certifications 6.

7 PROGRAM CURRICULUM. The PROGRAM curriculum is constantly updated according to industry developments to give you the most cutting-edge learning experience. PRE-WORK Content Marketing Basic Tenets of Content Marketing Marketing Mix for Product- 4Ps and 4Cs Mastering storytelling by understanding the Marketing Mix for Services -7 Ps Types of storytelling Marketing Strategy and Product Lifecycle Content's relationship with the Inbound Methodology Assessing Portfolio: BCG Matrix Framework Developing Brand Voice The Pricing Decision Type of Content and 3H Content Theory Cost vs. Value-Based Pricing Creating long-term content plan Channel Design Content Audit through Planning Template Integrated Marketing Strategies Developing a Content Marketing Plan Companywide STRATEGIC planning: Ansoff's Grid Frameworks for creating content Topic Models of Consumer Behavior Consumer-Generated Content Industrial Buying - Characteristics Factors affecting Consumer Behavior MODULE 2. Segmentation, Targeting and Positioning Model BUILDING DIGITAL .

8 Creating Customer Value through FOOTPRINT. Differentiation Competitor analysis Developing Primary DIGITAL Property Introduction, basics and fundamentals of DIGITAL property MODULE 1 Walkthrough on how to register domain DIGITAL MARKETING name, host your website Walkthrough on how to build a website using FOUNDATIONS GoDaddy and WordPress DIGITAL Marketing Framework Live backend demonstration of WordPress CMS, Theme, Pages, Categories, Plugins Tenets of New Customer Journey Mailchimp Walkthrough Moments of Truth Setting up Google Analytics with Primary What are the various Mind States of DIGITAL Property - Google Tag Manager Customers' DIGITAL Journey? Basics of Google Tag Manager How Brands Can Leverage DIGITAL Journey? Setting up Google Tag Manager What is the New Look at Media- Paid, Shared, Owned and Earned? Setting up Google Ads & Google Ads Conversion Tracking using Google Tag What are the Challenges of DIGITAL Marketers? Manager How to create a Buyer Persona? Setting up Google Webmaster Tool What is a DIGITAL Marketing Funnel?

9 7. Developing secondary DIGITAL Properties MODULE 4. Facebook Conversion Tracking INTEGRATED DIGITAL . How Does Facebook Pixel Work? MARKETING. Facebook Pixel Setup using GTM. LinkedIn Insights Search Engine Optimization LinkedIn Insights installation using GTM SEO Basics- 3 key pillars LinkedIn insights Conversion The PR Model Walkthrough YouTube Content Studio Factors that affect the rankings on a webpage YouTube SEO. On-page and Off-page SEO. Walkthrough on Google Adsense SEO Audit - Optimization Tools: WordPress, GoDaddy, Google Tag Manager, Yoast SEO Plugin, Mailchimp, Handling SEO Growth YouTube Studio, Google Adsense etc. Content marketing for SEO Success Link Building Tools: HubSpot Website Grader, Screaming MODULE 3 Frog, Google Search Console, Google Keyword Planner, Mozbar, GTMetrix, PERFORMANCE MARKETING/ Yoast SEO etc. MARKETING YOUR DIGITAL . PRESENCE. Mobile Marketing Paid Marketing Understand how mobile ecosystem is DIGITAL Marketing Overview different from desktop ecosystem DIGITAL Marketing Channels Overview Voice-Based and SMS Marketing Paid Marketing Overview WhatsApp Marketing Google Universe for Marketers Mobile and Responsive Websites Planning your Google Paid Marketing Types of push notifications, Deep linking and & Walk-throughs deferred deep links, URL shorteners Detailed Walk-throughs of AdWords App Development and Growth Tools Google Keyword Planner, Google Managing App Growth and Growth Hacking Ads, Google Trends, Similar Web etc.

10 Using Apps for Marketing Appstore Research and Keyword research Social Brand Management Competitive analysis using tools such as Intro to Social Brand Management AppAnnie, SimilarWeb, Google Trends, etc. Facebook and Instagram Mobile Marketing Campaign analysis LinkedIn Firebase Analytics Social Listening Tools: Firebase, AppAnnie, SimilarWeb, YouTube Google Trends etc. Tools: Facebook Business Manager, Facebook/Instagram Ads, Facebook Insights, LinkedIn Ads, YouTube Ads etc. 8. MODULE 5 MODULE 6. WEB ANALYTICS / MARKETING CAMPAIGN MANAGEMENT. EXPERIMENTATION. Programmatic Media Buying Ecosystem User Retention and Engagement How DIGITAL Contributes to A Brand Introduction to CRM Understanding the Consumer Funnel Building Customer Relationships - Key Performance Indicators (Media). Loyalty Ladder Planning and Executing DIGITAL Marketing Customer Service/ Sales Profile Models Campaigns Customer Retention Customer Equity and Measuring Campaign Performance Customer Metrics Influencer Marketing Campaigns Customer Loyalty and Lifetime Value Customer Acquisition Strategies Customer Retention Strategies Customer Engagement Strategies MODULE 7.