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Power Marketing and Renewable Energy - NREL

NREUSP-460-22080 September 1997 Power Marketing and Renewable Energy Jeffrey M. Fang National Renewable Energy Laboratory A national laboratory of the Department of Energy The Topical Issues Brief series is sponsored by DOE's Office of Energy Efficiency and Renewable Energy Office of Utility Technologies Notice This report was prepared as an account of work sponsored by an agency of the United States government. Neither the United States government nor any agency thereof, nor any of their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights.

transactions of electric power made by companies other : made a major commitment to seek out renew­ than public power entities nd the regulated utiliies that

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Transcription of Power Marketing and Renewable Energy - NREL

1 NREUSP-460-22080 September 1997 Power Marketing and Renewable Energy Jeffrey M. Fang National Renewable Energy Laboratory A national laboratory of the Department of Energy The Topical Issues Brief series is sponsored by DOE's Office of Energy Efficiency and Renewable Energy Office of Utility Technologies Notice This report was prepared as an account of work sponsored by an agency of the United States government. Neither the United States government nor any agency thereof, nor any of their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights.

2 Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer, or otherwise does not necessarily constitute or imply its endorsement, recommendation, or favoring by the United States government or any agency thereof. The views and opinions of authors expressed herein do not necessarily state or reflect those of the United States government or any agency thereof. Printed in the United States of America Available to DOE and DOE contractors from: Office of Scientific and Technical Information (OSTI) Box62 Oak Ridge, TN 37831 Prices are available by calling (423) 576-8401 Available from: National Technical Information Service Department of Commerce 5285 Port Royal Road Springfield, VA 22161 (703)487 -4650 Information pertaining to the pricing codes can be found in the current issue of the following publications which are generally available in most libraries: Government Reports Announcements and Index (GRA and I).

3 Scientific and Technical Abstract Reports (STAR); and publication NTIS-PR-360 available from NTIS at the above address. '(- &., - - - September 1997 Power Marketing and Renewable Energy Jeffrey M. Fang Prepared for: Office of Utility Technologies Energy Efficiency and Renewable Energy Department of Energy .. Center for Energy Analysis and Applications National Renewable Energy Laboratory Golden, Colorado 80401-3393 Operated by Midwest Research Institute for the Department of Energy Topical Issues Briefs Previously Published by The National Renewable Energy Laboratory* Net Metering Programs December 1996 NREL/SP-460-21651 Open Access Transmission and Renewable Energy Technologies September 1996 NREL/SP-460-21427 Small Turbines in Distributed Utility Application: Natural Gas Pressure Supply Requirements May 1996 NREL/SP-461-21073 *See inside cover for ordering information.)

4 Ii Power Marketing and Renewable Energy IT. Contents Abstract .. v vi I. I The Power Marketing Business .. I ill. Power Marketer Interviews .. 3 N. Impacts of Increased Competition .. 4 V. The Move Toward a Retail Market .. 5 Marketing and Renewable Energy .. 5 Past Experience with Renewable Power .. 5 Outlook for Including Renewables in Future Portfolios .. 6 Role of Power Marketers in Promoting Renewable Power ..6 Green Pricing/ Marketing .. 6 Project Financing ..? Intermittency ..7 Distance and Geographic Considerations ..7 Lack of Information on Renewable Power ..7 VII. Observations.

5 7 Vill. Notes .. 8 Appendix A Power Marketers Interviewed ..9 Appendix B Questions Presented to Power Marketers ..1 0 Figures Figure I. Total Quarterly Electric Sales of Power Marketers, I Figure 2. Electricity Sales by the I0 Largest Power Marketers in Tables Table I. Classifications of Power Marketers .. 3 Power Marketing and Renewable Energy iii Abstract Power Marketing refers to wholesale and retail Power marketer participating in this study has transactions of electric Power made by companies other made a major commitment to seek out renew than public Power entities and the regulated utilities that able Energy opportunities.

6 Others have also own the generation and distribution lines. The growth in declared their intentions to market Renewable Power Marketing has been a major development in the Power as retail competition opens up. If such electric Power industry during the last few years, and firms are successful in their efforts, others are Power marketers are expected to realize even more likely to follow their lead. market opportunities as electric industry deregulation proceeds from wholesale competition to retail competition. Although most Power marketers are comfortable with the intermittency of Renewable Power , such This Topical Issues Brief examines the nature of as solar and wind, and feel that it can be opera the Power Marketing business and its relationship with tionally mitigated through scheduling and Renewable Power .

7 The information presented is based on blending, there may be ancillary service costs interviews conducted with nine Power Marketing compa associated with the time-varying output. nies, which accounted for almost 54% of total Power sales Efforts may be needed to address this potentially by Power marketers in 1995. These interviews provided competitive issue. information on various viewpoints of Power marketers, their experience with renewables, and their respective As retail competition increases demand for outlooks for including renewables in their resource Renewable Power because of customer concern portfolios.

8 About the environment, fuel price uncertainty, and the customers' interest in conserving fossil Some basic differences exist between wholesale fuel resources, demand for Renewable Power in and retail competition that should be recognized when the wholesale market may also increase. The discussing Power Marketing and Renewable Power . At the results of the retail competition pilot programs in wholesale level, the majority of Power marketers stress the New Hampshire and Massachusetts support this commodity nature of electricity. The primary criteria for view. developing resource portfolios are the same as those of their wholesale customers: the cost and reliability of Aggregators will be important particularly for Power supplies.

9 At the retail level, electricity may be combining small residential loads into large viewed as a product that includes value-added characteris market pools, reducing the transaction costs, tics or services determined by customer preferences. thus making these loads attractive to suppliers, including independent Power producers, public The main observations of this brief are as follows: Power entities, and Renewable Energy developers. Today, most Power marketers view the whole Some Power marketers believe that there will be sale market as their primary market, with greater opportunities to provide value-added electricity representing a commodity business.

10 Services at the retail level, because individual Accordingly, cost competitiveness and reliability consumers will be interested in a broader pack are the main decision criteria. age of products and services. For example, Power marketers can package Renewable Power A majority of the Power marketers participating with other residential services to satisfy cus in this study had very limited experience with tomer preference. Renewable Energy transactions. However, one Power Marketing and Renewable Energy V Acknowledgments Power Marketing and Renewable Energy was prepared by the Center for Energy Analysis and Applica tions for the Office of Utility Technologies (OUT) of the Department of Energy (DOE).


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