Powerpoint Guidelines Presentation - ICICI Direct

1 Research Scorecard March 2018. Key pillars of our equity proposition Intensive Research Innovative & flexible products Dedicated team for fundamental, derivative Offer innovative and unique products to and technical research cater to every client's need Total 33 fundamental research analysts Provide flexibility in product and covering 220 companies across sectors service features Customised research solutions for Execution investing or trading using cash, equities or Margins derivatives Liquidity Strong service platform Institutional & Corporate Services Dedicated equity advisors to guide you on Institutional services offered to our HNI.

2 The markets clients Online and mobile platforms for trading Block deals and account tracking VWAP trading Online reporting systems for tracking Compliance reporting and monitoring transactions, profitability, securities services for employee accounts position and cash movement 2. Research Philosophy 3. Stock selection basis Fundamentals Momentum Financials of the company Stock price movement vis- -vis Growth prospects of the industry and market and historical averages company Transaction volume Quality of management Competitive landscape Valuations Technicals Stock price vis- -vis: Chart based parameters Peers Moving average price Earnings quality Trend reversals Intrinsic value Historical cycles Patterns 4.

3 Research catering to client needs Fundamentals Momentum Technicals Long term Investing Medium term Investing Short term Trading Intra day Trading High Low Absent 5. Research basket Three to five years perspective Equity model portfolio Long term Twelve to 15 month perspective Detailed company reports Investing Others Muhurat Picks and Annual & Mid-Strategy Picks Medium term Six months perspective Investing Techno Funda Picks, Gladiator Stocks Seven to 30 days perspective Short term Monthly and Weekly Calls Technical & Derivatives Trading Stocks on the Move, Positional Derivatives and Volatility Insight One to three days perspective Intra day Daily Calls Technical, Momentum and Derivatives Trading Intra-day Calls BTST.

4 Margin and Derivatives 6. Research Performance Long Term Investing 7. Detailed Company Coverage Overall Basket Coverage: 220 companies Target achieved: 163 companies (74% strike rate). 8. Nano Nivesh & I- Direct Instinct well accepted fundamental products It is a regular pursuit of the Research team to identify new investment ideas for our valuable customers. The same has been bought under coverage through detailed initiating reports, Nano Nivesh and I- Direct Instinct formats The Nano Nivesh product has been well accepted in the marketplace with a rich history of wealth generation for investors.

5 Average five day return is to the tune of ~12% while average return since inception for released reports during April 2016 to March 2018 is ~52% with one stock turning into a multi-bagger viz. Phillips Carbon Black In order to capture the tactical market opportunity in a time bound manner, we introduced an abridged report format viz. I- Direct Instinct, which clocked an average five day return of ~6% while average return since inception for released reports is ~17%. Nano Nivesh Return Distribution Of the total 30 recommended Nano 10. 8. 8 7 stocks, there are 17 stocks where 5 5.

6 6. 4 2 2 I- Direct was the first to 2. 0. initiate/recommend in the market Returns Returns Returns of Returns of Return of Return of >300% 100%-300% 20-100% 0-20% -25%-0% -40%- -25%. Idirect Instinct Recommendations Stock Price I- Direct Instinct performance Idirect Instinct Initiation Date (T) Stock Price (T) (T+5) Return (%) CMP Return (%). Sterlite Technologies 21-Oct-16 110 108 337 Kesoram Industries 9-Jan-17 138 145 127 Sandesh Ltd 17-Mar-17 911 975 1080 Oriental Hotel 23-Mar-17 36 37 45 Hester Biosciences 29-Mar-17 732 965 1740 Mangalam Drugs 19-Apr-17 154 210 176 Godrej Industries 10-Jul-17 660 662 554 Morganite Crucible 11-Jul-17 1122 1200 1449 Shankara Building Products 11-Jul-17 1005 1022 1807 HUDCO 13-Jul-17 97 90 71 Zydus Wellness 13-Jul-17 894 889 1200 Birla Corporation 13-Jul-17 919 940 793 Cochin Shipyard 11-Sep-17 555 554 518 Zee Media Corp 19-Sep-17 35 37 40 Royal Orchid 19-Sep-17 130

7 133 175 TCI Express 12-Oct-17 510 579 480 Action Construction Equipemnt 14-Nov-17 95 126 177 NESCO 23-Nov-17 535 513 554 Hawkins Cookers 24-Nov-17 2800 2809 2839 South Indian Bank 27-Nov-17 25 Titagarh Wagons 27-Nov-17 165 171 117 Manglore Chemical 28-Nov-17 72 78 64 Sundaram Finance 6-Dec-17 1870 1878 1703 Liberty Shoes 18-Dec-17 250 249 229 Sanofi India 18-Dec-17 4581 4656 5095 Merck ltd 19-Dec-17 1200 1315 1527 Abbott India 19-Dec-17 5389 5431 5700 Pfizer Ltd 19-Dec-17 2000 2049 2176 Goodyear India 3-Jan-18 1110 1221 1215 GM Brewaries 4-Jan-18 985 1100 1123 Pokarna Ltd 4-Jan-18 222 269 192 Shriram Transport Finance 8-Jan-18 1500 1516 1541 Hindustan Oil Exploration 7-Feb-18 118 121 118 Fortis Hospitals 16-Mar-18 159 137 Ester Industries 16-Mar-18 68 74 NGL Fine-Chem Ltd 20-Mar-18 386 451 EIH Associated Hotels 27-Mar-18 467 495 497 Equity Model Portfolio (rejigged on August 28, 2017) Large Cap Earlier Now Name of the company Weightage(%) Name of the company Weightage(%).

8 Auto Auto Tata Motor DVR Tata Motor DVR Bosch Maruti Maruti EICHER Motors EICHER Motors Mahindra & Mahindra (M&M) BFSI BFSI HDFC Bank HDFC Bank Axis Bank Axis Bank HDFC HDFC Bajaj Finance Bajaj Finance SBI SBI Capital Goods Capital Goods L &T L &T Cement Cement UltraTech Cement UltraTech Cement FMCG/Consumer FMCG/Consumer Dabur Dabur Marico Marico Asian Paints Asian Paints Nestle Nestle IT IT Infosys TCS TCS Media Media Zee Entertainment Zee Entertainment Metals Pharma Hindustan Zinc Lupin Oil and Gas Oil and Gas GAIL Ltd. GAIL Ltd. Total Total 11. Equity Model Portfolio (rejigged on August 28, 2017) Midcap Earlier Now Name of the company Weightage(%) Name of the company Weightage(%).

9 Aviation Auto Interglobe Aviation Bharat Forge Auto BFSI Bharat Forge Bajaj Finserve BFSI J&K Bank Bajaj Finserve Indian Bank J&K Bank Capital Goods Capital Goods Bharat Electronics Bharat Electronics Cement Cement Ramco Cement Ramco Cement Consumer Consumer Symphony Symphony Supreme Ind Supreme Ind Kansai Nerolac Kansai Nerolac Pidilite Pidilite Tata Chemicals Rallis Bata Infrastructure Metals NBCC Graphite India Logistics Infrastructure Container Corporation of India NBCC Pharma Logistics Natco Pharma Container Corporation of India Biocon Textile Textile Arvind Arvind Total Total 12.

10 Equity Model Portfolio (rejigged on August 28, 2017) Diversified (1/2). Earlier Now Name of the company Weightage(%) Name of the company Weightage(%). Auto Auto Tata Motor DVR Tata Motor DVR Bosch Maruti Maruti Eicher Motors Eicher Motors Bharat Forge Bharat Forge Mahindra & Mahindra (M&M) Consumer Discretionary Consumer Discretionary Symphony Symphony Supreme Ind Supreme Ind Kansai Nerolac Kansai Nerolac Pidilite Pidilite Asian Paints Asian Paints Arvind Arvind Interglobe Aviation Tata Chemicals Rallis Bata BFSI BFSI HDFC Bank HDFC Bank Axis Bank Axis Bank SBI SBI HDFC HDFC Bajaj Finance Bajaj Finance Bajaj Finserve Bajaj Finserve J&K Bank J&K Bank Power, Infrastructure & Cement Indian Bank L &T Power.