Powerpoint Guidelines Presentation - ICICI Direct

1 Research Scorecard March 2018. Key pillars of our equity proposition Intensive Research Innovative & flexible products Dedicated team for fundamental, derivative Offer innovative and unique products to and technical research cater to every client's need Total 33 fundamental research analysts Provide flexibility in product and covering 220 companies across sectors service features Customised research solutions for Execution investing or trading using cash, equities or Margins derivatives Liquidity Strong service platform Institutional & Corporate Services Dedicated equity advisors to guide you on Institutional services offered to our HNI. the markets clients Online and mobile platforms for trading Block deals and account tracking VWAP trading Online reporting systems for tracking Compliance reporting and monitoring transactions, profitability, securities services for employee accounts position and cash movement 2.

2 Research Philosophy 3. Stock selection basis Fundamentals Momentum Financials of the company Stock price movement vis- -vis Growth prospects of the industry and market and historical averages company Transaction volume Quality of management Competitive landscape Valuations Technicals Stock price vis- -vis: Chart based parameters Peers Moving average price Earnings quality Trend reversals Intrinsic value Historical cycles Patterns 4. Research catering to client needs Fundamentals Momentum Technicals Long term Investing Medium term Investing Short term Trading Intra day Trading High Low Absent 5. Research basket Three to five years perspective Equity model portfolio Long term Twelve to 15 month perspective Detailed company reports Investing Others Muhurat Picks and Annual & Mid-Strategy Picks Medium term Six months perspective Investing Techno Funda Picks, Gladiator Stocks Seven to 30 days perspective Short term Monthly and Weekly Calls Technical & Derivatives Trading Stocks on the Move, Positional Derivatives and Volatility Insight One to three days perspective Intra day Daily Calls Technical, Momentum and Derivatives Trading Intra-day Calls BTST, Margin and Derivatives 6.

3 Research Performance Long Term Investing 7. Detailed Company Coverage Overall Basket Coverage: 220 companies Target achieved: 163 companies (74% strike rate). 8. Nano Nivesh & I- Direct Instinct well accepted fundamental products It is a regular pursuit of the Research team to identify new investment ideas for our valuable customers. The same has been bought under coverage through detailed initiating reports, Nano Nivesh and I- Direct Instinct formats The Nano Nivesh product has been well accepted in the marketplace with a rich history of wealth generation for investors. Average five day return is to the tune of ~12% while average return since inception for released reports during April 2016 to March 2018 is ~52% with one stock turning into a multi-bagger viz. Phillips Carbon Black In order to capture the tactical market opportunity in a time bound manner, we introduced an abridged report format viz.

4 I- Direct Instinct, which clocked an average five day return of ~6% while average return since inception for released reports is ~17%. Nano Nivesh Return Distribution Of the total 30 recommended Nano 10. 8. 8 7 stocks, there are 17 stocks where 5 5. 6. 4 2 2 I- Direct was the first to 2. 0. initiate/recommend in the market Returns Returns Returns of Returns of Return of Return of >300% 100%-300% 20-100% 0-20% -25%-0% -40%- -25%. Idirect Instinct Recommendations Stock Price I- Direct Instinct performance Idirect Instinct Initiation Date (T) Stock Price (T) (T+5) Return (%) CMP Return (%). Sterlite Technologies 21-Oct-16 110 108 337 Kesoram Industries 9-Jan-17 138 145 127 Sandesh Ltd 17-Mar-17 911 975 1080 Oriental Hotel 23-Mar-17 36 37 45 Hester Biosciences 29-Mar-17 732 965 1740 Mangalam Drugs 19-Apr-17 154 210 176 Godrej Industries 10-Jul-17 660 662 554 Morganite Crucible 11-Jul-17 1122 1200 1449 Shankara Building Products 11-Jul-17 1005 1022 1807 HUDCO 13-Jul-17 97 90 71 Zydus Wellness 13-Jul-17 894 889 1200 Birla Corporation 13-Jul-17 919 940 793 Cochin Shipyard 11-Sep-17 555 554 518 Zee Media Corp 19-Sep-17 35 37 40 Royal Orchid 19-Sep-17 130 133 175 TCI Express 12-Oct-17 510 579 480 Action Construction Equipemnt 14-Nov-17 95 126 177 NESCO 23-Nov-17 535 513 554 Hawkins Cookers 24-Nov-17 2800 2809 2839 South Indian Bank 27-Nov-17 25 Titagarh Wagons 27-Nov-17 165 171 117 Manglore Chemical 28-Nov-17 72 78 64 Sundaram Finance 6-Dec-17 1870 1878

5 1703 Liberty Shoes 18-Dec-17 250 249 229 Sanofi India 18-Dec-17 4581 4656 5095 Merck ltd 19-Dec-17 1200 1315 1527 Abbott India 19-Dec-17 5389 5431 5700 Pfizer Ltd 19-Dec-17 2000 2049 2176 Goodyear India 3-Jan-18 1110 1221 1215 GM Brewaries 4-Jan-18 985 1100 1123 Pokarna Ltd 4-Jan-18 222 269 192 Shriram Transport Finance 8-Jan-18 1500 1516 1541 Hindustan Oil Exploration 7-Feb-18 118 121 118 Fortis Hospitals 16-Mar-18 159 137 Ester Industries 16-Mar-18 68 74 NGL Fine-Chem Ltd 20-Mar-18 386 451 EIH Associated Hotels 27-Mar-18 467 495 497 Equity Model Portfolio (rejigged on August 28, 2017) Large Cap Earlier Now Name of the company Weightage(%) Name of the company Weightage(%). Auto Auto Tata Motor DVR Tata Motor DVR Bosch Maruti Maruti EICHER Motors EICHER Motors Mahindra & Mahindra (M&M) BFSI BFSI HDFC Bank HDFC Bank Axis Bank Axis Bank HDFC HDFC Bajaj Finance Bajaj Finance SBI SBI Capital Goods Capital Goods L &T L &T Cement Cement UltraTech Cement UltraTech Cement FMCG/Consumer FMCG/Consumer Dabur Dabur Marico Marico Asian Paints Asian Paints Nestle Nestle IT IT Infosys TCS TCS Media Media Zee Entertainment Zee Entertainment Metals Pharma Hindustan Zinc Lupin Oil and Gas Oil and Gas GAIL Ltd.

6 GAIL Ltd. Total Total 11. Equity Model Portfolio (rejigged on August 28, 2017) Midcap Earlier Now Name of the company Weightage(%) Name of the company Weightage(%). Aviation Auto Interglobe Aviation Bharat Forge Auto BFSI Bharat Forge Bajaj Finserve BFSI J&K Bank Bajaj Finserve Indian Bank J&K Bank Capital Goods Capital Goods Bharat Electronics Bharat Electronics Cement Cement Ramco Cement Ramco Cement Consumer Consumer Symphony Symphony Supreme Ind Supreme Ind Kansai Nerolac Kansai Nerolac Pidilite Pidilite Tata Chemicals Rallis Bata Infrastructure Metals NBCC Graphite India Logistics Infrastructure Container Corporation of India NBCC Pharma Logistics Natco Pharma Container Corporation of India Biocon Textile Textile Arvind Arvind Total Total 12. Equity Model Portfolio (rejigged on August 28, 2017) Diversified (1/2). Earlier Now Name of the company Weightage(%) Name of the company Weightage(%).

7 Auto Auto Tata Motor DVR Tata Motor DVR Bosch Maruti Maruti Eicher Motors Eicher Motors Bharat Forge Bharat Forge Mahindra & Mahindra (M&M) Consumer Discretionary Consumer Discretionary Symphony Symphony Supreme Ind Supreme Ind Kansai Nerolac Kansai Nerolac Pidilite Pidilite Asian Paints Asian Paints Arvind Arvind Interglobe Aviation Tata Chemicals Rallis Bata BFSI BFSI HDFC Bank HDFC Bank Axis Bank Axis Bank SBI SBI HDFC HDFC Bajaj Finance Bajaj Finance Bajaj Finserve Bajaj Finserve J&K Bank J&K Bank Power, Infrastructure & Cement Indian Bank L &T Power, Infrastructure & Cement UltraTech Cement L &T Ramco Cement UltraTech Cement NBCC Ramco Cement Bharat Electronics NBCC Container Corporation of India Bharat Electronics Container Corporation of India # Indicative diversified portfolio has 70%. weightage to large cap and 30% to midcap 13. Equity Model Portfolio (rejigged on August 28, 2017) Diversified (2/2).

8 Earlier Now Name of the company Weightage(%) Name of the company Weightage(%). FMCG FMCG Nestle Nestle Marico Marico Dabur Dabur Pharma Metals Lupin Hindustan Zinc Natco Pharma Graphite India Biocon IT IT TCS Infosys Media TCS Zee Entertainment Media Oil and Gas Zee Entertainment GAIL Ltd. Oil and Gas Total GAIL Ltd. Total # Indicative diversified portfolio has 70%. weightage to large cap and 30% to midcap 14. Equity Model Portfolio Performance (return since inception)#. All three portfolios continue to outperform their respective benchmark indices, indicating that our picks have been more consistent and stable vis- -vis their respective indices on an average. 400 300. 200 %. 100. 0. Large Cap Midcap Diversified Portfolio Benchmark As on March 31, 2018. # includes the dividend yield 15. SIP in Model Portfolio Value as on March 31, 2018. 16,000,000. 24,219,262. 14,000,000.

9 8,400,000. 8,400,000. 8,400,000. 12,000,000. 10,000,000. 13,388,398. 12,203,084. 12,093,506. 11,768,760. 8,000,000. 10,962,764. | 6,000,000. 4,000,000. 2,000,000. 0. Largecap Midcap Divesified Investment Value of Investment in Portfolio Value if invested in Benchmark SIPs in all three portfolios (large cap, midcap and diversified portfolio) continue to outperform their SIPs in the respective index Assuming | 1,00,000 invested as SIP at the end of every month Start date of SIP is June 30, 2011. 16. Muhurat Picks Recommended in October, 2017. Recommended on October 10, 2017. Company Reco price Target Price Status HDFC 1745 2056 Open Sagar Cements 820 1,025 Target Achieved Ineos Styrolution 1,025 1,250 Open NRB Bearing 128 160 Target Achieved Mayur Uniquoters 394 450 Target Achieved Prabhat Dairy 136 165 Target Achieved MM Forgings 786 1,020 Target Achieved 17. Yearly Strategy picks Fundamental Recommended on January 1, 2018.

10 Company Reco Price Target Price Return (%) Status Bajaj Electricals 489 575 Open*. Greenply Industries 355 425 Open Gujarat Gas 843 1000 Open Kalpataru Power 471 600 Open KSB Pumps 867 1080 Open Narayana Hrudayalaya 298 360 Open Simplex Infrastructure 575 750 Open South Indian Bank 31 40 Open * Target price achieved and continue to hold the stock 18. Yearly Technical picks Technical Recommendations 2018. Stock Recommended Rec Price (|) Target (|) Stoploss (|) % Profit/Loss Comment Bharti Airtel 520 668 410 Stoploss triggered Axis Bank 530-555 638 485 Booked profit at Punjab National Bank 160-175 230 138 Booked profit at Tata Chemicals 710-740 878 634 Open RCF 88-95 130 68 Open EIH Ltd 145 228 125 Target Achieved Brigade Enterprises 295-315 420 231 Open Zee Media 37 54 31 Booked 50% profit at Recommendations: 8. Open: 3. Strike Rate : 80%. Average return on positive calls : 26%.