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1 THE. INFINITE DIAL. 2016 2016 2018. #InfiniteDial #INFINITEDIAL. THE INFINITE DIAL. 2018. Study Overview #InfiniteDial The Infinite Dial is the longest-running survey of digital media consumer behavior in America The annual reports in this series have covered a wide range of digital media and topics since 1998. For 2018, The Infinite Dial tracks and covers new research on mobile behaviors, Internet Radio, Podcasting, Social Media, Smart Speakers and more The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Study Methodology #InfiniteDial In January/February 2018, Edison Research conducted a national telephone survey of 2000 people aged 12 and older, using random digit dialing techniques to both cell phones and landlines Survey offered in both English and Spanish languages Data weighted to national 12+ population figures The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL.

2 2018. Smartphone Ownership #InfiniteDial Total Population 12+. Estimated 233 Million 81% 83%. 76%. 71%. 61%. 53%. 44%. 31%. 14%. 10%. 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018. % owning a smartphone The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. #InfiniteDial MEDIA & TECHNOLOGY. The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Tablet Ownership #InfiniteDial Total Population 12+. Estimated 141 Million 51% 53% 50%. 49%. 39%. 29%. 2013 2014 2015 2016 2017 2018. % owning a tablet The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Smart Speaker Awareness #InfiniteDial Total Population 12+. 57%. Amazon Alexa 71%. 2017. 2018. 45%. Google Home 56%. % aware of Smart Speaker The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Smart Speaker Ownership #InfiniteDial Total Population 12+.

3 Estimated 51 Million 18%. 7%. 2017 2018. % owning either Amazon Alexa or Google Home devices The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Smart Speaker Ownership #InfiniteDial Base: Own a Smart Speaker Own both Amazon Alexa and Google Home 11%. Own Amazon Alexa but not Google Home Own Google 72%. Home but not Amazon Alexa Own either Amazon Alexa or Google Home 17%. The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Number of Smart Speakers in Household #InfiniteDial Base: Own a Smart Speaker Three or more 11%. One 67%. Two 22%. Own either Amazon Alexa or Google Home The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Number of Radios Owned in Home #InfiniteDial Total Population 12+. Mean Zero One to three Four or more (# of Radios). 2008 4% 65% 31% 2018 29% 60% 11% The Infinite Dial 2018 Edison Research and Triton digital Number of Radios Owned in Home THE INFINITE DIAL.

4 2018 (Age 18-34) #InfiniteDial Mean Zero One to three Four or more (# of Radios). 2008 6% 70% 24% 2018 50% 45% 5% The Infinite Dial 2018 Edison Research and Triton digital Radio Ownership and THE INFINITE DIAL. 2018 Smart Speaker Ownership #InfiniteDial Total Population 12+. Own a Smart Own a radio but Speaker but no Smart no radio Speaker 5%. 58%. Own both 13%. Own either Amazon Alexa or Google Home Own neither 24%. The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. #InfiniteDial SOCIAL MEDIA. The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Social Media Brand Awareness #InfiniteDial Total Population 12+. 93%. Facebook 95%. 94%. 87%. Twitter 90%. 87%. 83%. Instagram 88% 2016. 87%. 71% 2017. Snapchat 82%. 83% 2018. 63%. Pinterest 70%. 69%. 52%. LinkedIn 58%. 58%. % aware of social media brand The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL.

5 2018. Social Media Usage #InfiniteDial Base: Age 12+ and currently ever use Facebook, Snapchat, Twitter, Instagram, Pinterest, or LinkedIn Estimated 216 Million 77% 80% 77%. 70%. 63% 66%. 57%. 53%. 44%. 21%. 10%. 2008* 2009* 2010* 2011* 2012* 2013 2014 2015 2016 2017 2018. *2008-2012: Ever use Facebook, Twitter, or LinkedIn % currently ever use The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Facebook Usage #InfiniteDial Total Population 12+ Estimated 174 Million 64% 67%. 62% 62%. 58% 58%. 51% 54%. 41%. 18%. 8%. 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018. % currently ever use Facebook The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Social Media Brand Usage #InfiniteDial Total Population 12+. 64%. Facebook 67%. 62%. 29%. Instagram 34%. 36%. 25%. Pinterest 30% 2016. 31%. 2017. 23%. Snapchat 29% 2018.

6 31%. 20%. LinkedIn 22%. 22%. 21%. Twitter 23%. 21%. % currently ever use social media brand The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Facebook Usage #InfiniteDial 2017 2018. 79%. 72% 69%. 67%. 49% 49%. Age 12-34 Age 35-54 Age 55+. % currently ever use Facebook The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Social Media Brand Used Most Often #InfiniteDial Base: Age 12+ and currently ever use Facebook, Snapchat, Twitter, Instagram, Pinterest, or LinkedIn 2017 2018. Snapchat Snapchat 14%. 9%. Facebook 63% Facebook Instagram 57% Instagram 10% 12%. LinkedIn LinkedIn 4% 4%. Pinterest Pinterest Twitter 6% Twitter 5%. Others Others 3% 5%. 5% 3%. The Infinite Dial 2018 Edison Research and Triton digital Social Media Brand Used Most Often THE INFINITE DIAL. 2018 (Age 12-34) #InfiniteDial Base: Currently ever use Facebook, Snapchat, Twitter, Instagram, Pinterest, or LinkedIn 2017 2018.

7 Snapchat Snapchat 19%. 29%. Facebook Instagram 35%. Facebook 18%. 48%. Instagram Others Pinterest 22%. Twitter 5% 5%. Others 3% Twitter Pinterest 7% 5%. 4%. The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. #InfiniteDial ONLINE AUDIO. The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Monthly Online Audio Listening #InfiniteDial Total Population 12+ Estimated 180 Million 64%. 61%. 57%. 53%. 45% 47%. 39%. 34%. 27% 27%. 21% 20% 21%. 17% 16% 15%. 12%. 5% 7%. 2000 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 2018. % listening to Online Audio in last month Online Audio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Monthly Online Audio Listening #InfiniteDial 2014 2015 2016 2017 2018.

8 87% 88%. 77% 79%. 75% 73%. 70%. 65%. 61%. 50%. 31% 32% 33%. 26%. 21%. Age 12-24 Age 25-54 Age 55+. % listening to Online Audio in last month Online Audio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Weekly Online Audio Listening #InfiniteDial Total Population 12+. Estimated 160 Million 57%. 53%. 50%. 44%. 36%. 33%. 29%. 22%. 17% 17%. 12% 12% 13%. 6% 8% 8% 8%. 5%. 2%. 2000 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 2018. % listening to Online Audio in last week Online Audio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet The Infinite Dial 2018 Edison Research and Triton digital Average Time Weekly Online Audio THE INFINITE DIAL.

9 2018 Listeners Spend Listening to Online Audio #InfiniteDial Base: Weekly Online Audio Listeners 14:39. 13:19 13:40. 12:53 12:08. 11:56. 9:17 9:46. 8:02. 6:13 6:31. 33M 43M 44M 57M 76M 87M 95M 119M 136M 148M 160M. people people people people people people people people people people people 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018. Hours:Minutes in last week Online Audio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet The Infinite Dial 2018 Edison Research and Triton digital Online Audio Listening in Car THE INFINITE DIAL Have you ever listened to Internet Audio in a car by listening to the stream from a cell phone that you have connected to a car audio system? . 2018. #InfiniteDial Base: Own a cell phone; 95%. 44%. 40%. 35% 37%. 26%. 21%. 17%. 11%. 6%. 2010 2011 2012 2013 2014 2015 2016 2017 2018.

10 % saying yes The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. #InfiniteDial AUDIO BRANDS. The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Audio Brand Awareness #InfiniteDial Total Population 12+. Pandora 85%. iHeartRadio 67%. Spotify 65%. Apple Music* 60%. Amazon Music 60%. Google Play All Access 51%. Napster 44%. SoundCloud 38%. NPROne 20%. Slacker 18%. 17%. TuneIn Radio 16%. 8 Tracks 11%. Tidal 10%. AccuRadio 8%. Deezer 7%. *Asked as Apple Music, the paid music subscription from Apple . % aware of audio brand The Infinite Dial 2018 Edison Research and Triton digital THE INFINITE DIAL. 2018. Listened in the last month to . #InfiniteDial Total Population 12+. Pandora 31%. Spotify 20%. iHeartRadio 11%. Apple Music* 10%. Amazon Music 9%. SoundCloud 9% Brands lower than 6% Age 12+ not shown Google Play All Access 6%.