Transcription of Pre-intermediate MARKET LEADER
1 David Cotton David Falvey Simon KentMARKETLEADERPre-intermediateBusiness English Course Book3rd 105/10/2011 15:30 Contentswriting fi le page 126activity fi le page 132discussiontextslanguage workskillscase studyunit 1 careers page 6 Talk about your career planListening: An interview with the Finance Director of a TV companyReading: Facebook profi le could damage job prospects TelegraphCareer movesModals 1: ability, requests and offersTelephoning: making contactYouJuice: Decide on the successful candidate for a jobWriting: e-mailunit 2 companies page 14 Talk about companiesReading: India: Tata s search for a new CEO Financial Times Is John Lewis the best company in Britain to work for?
2 GuardianListening: An interview with the CEO of a food companyDescribing companiesPresent simple and present continuousPresenting your companyDino Conti Ice Cream: Decide on the best way to invest in a company s futureWriting: proposalunit 3 selling page 22 Talk about shopping habitsListening: An interview with the Director of Marketing of a TV shopping channelReading: Women on top in new sales industry survey web articleMaking salesModals 2: must, need to, have to, shouldNegotiating: reaching agreementA partnership agreement: Work on a proposed partnership between a jet charter company and a hotel groupWriting: letterworking across cultures: 1 saying no politely page 30revision unit A page 32discussiontextslanguage workskillscase studyunit 4 great ideas page 36 Discuss what makes a great ideaListening: An interview with a researcherReading: Who needs translators?
3 Web articleSafer cycling web articleGoing for gold web articleVerb and noun combinationsPast simple and past continuousSuccessful meetingsThe new attraction: Decide on the best idea for a new attractionWriting: reportunit 5 stress page 44 Discuss stressful situations and activitiesListening: An interview with the Director of Marketing at a health consultancyReading: Over half of business owners feeling increasingly stressed web articleStress in the workplacePast simple and present perfectParticipating in discussionsDavies Miller Advertising: Suggest ways of reducing stress amongst staffWriting: reportunit 6 entertaining page 52 Discuss corporate entertainingListening: An interview with the Chief Executive of a corporate entertainment companyReading: Interview with three corporate entertainment expertsEating and drinkingMultiword verbsSocialising.
4 Greetings and small talkOrganising a conference: Choose the location for a sales conferenceWriting: e-mailworking across cultures: 2 doing business internationally page 60revision unit b page 205/10/2011 15:30 Contentsgrammar reference page 141audio scripts page 153 Glossary page 167discussiontextslanguage workskillscase studyunit 7 new business page 66 Discuss new businesses and business sectorsListening: Interviews with the CEO of a money-transfer company and the CEO of a food companyReading: Internet whiz-kid s discount idea makes billions in two years Financial TimesHelp with exports Financial TimesEconomic termsTime clausesDealing with numbersTaka Shimizu Cycles: Choose the location for a new factoryWriting: e-mailunit 8 marketing page 74 Talk about the marketing mix and marketing campaignsListening: An interview with the European Marketing Manager of a pharmaceutical company Reading: Adidas targets the Chinese interior Financial TimesWord partnershipsQuestionsTelephoning.
5 Exchanging informationWincote International: Devise a plan to improve sales at an outdoor-clothing companyWriting: e-mailunit 9planning page 82 Discuss how and when to planListening: An interview with a business consultant and author Reading: When there s no Plan A Financial TimesMaking plansTalking about future plansMeetings: interrupting and clarifyingEuropean Press and Media Corporation: Plan a new issue of a magazineWriting: letterworking across cultures: 3 international conference calls page 90revision unit c page 92discussiontextslanguage workskillscase studyunit 10 managing people page 96 Discuss the qualities of a good managerListening: An interview with the author of a management book Reading: Share the power Financial TimesVerbs and prepositionsReported speechSocialising and entertainingAshley Cooper Search Agency: Advise on improving staff relations at a property companyWriting: reportunit 11 conflict page 104Do a quiz on managing conflictListening.
6 An interview with an expert in dispute resolution Reading: Intervening quickly in cases of conflict Chartered Institute of Personnel and DevelopmentWord-buildingConditionalsNego tiating: dealing with conflictHerman & Corrie Teas: Decide whether a company should accept a buy-out offerWriting: letterunit 12 products page 112 Discuss productsListening: An interview with the editor of a news network Reading: A path to salvation through innovation Financial TimesDescribing productsPassivesPresenting a productThe George Marshall Awards: Choose the winner of a product-innovation competitionWriting: reportworking across cultures: 4 preparing to do business internationally page 120revision unit d page 305/10/2011 15:30
