Principles, convictions and basic values for Stena AB

1 Principles, convictions and basic values for Stena ABDan Sten Olsson2018 Eighth edition. By using our competence in, above all, service, trading and ships, we shall make money in the business areas shipping, ferry lines, offshore, real estate and finance, and create new companies for the take care of our most important asset in the long term, our customers, in such a way that we contribute to their development as well as that of more satisfied customersestablish good contacts with the world around usnurture a growing trustgenerate more and better businessIt is our mission to:Financial success factorsWe create financial stability and growth by.

2 Profitable ferry services ( Stena Line)profitable contracts for drilling and well maintenance ( Stena Drilling) in order to cover oil and gas related employing or selling ships (Shipping)long-term, profitable tenants ( Stena Property)tangible assets that generate increased value(all business units)profitable investments in liquid financial assets( Stena Finance)building new, strong companies for the Stena Adactum business areasufficient and cost-effective supply of external capital at acceptable risk levelseach unit making money every year and fearing lossessecuring a positive cash flow in all phases of the business cyclethe parent company s equity ratio being sufficient to comfortably weather a three-year recessionBusiness Idea2 Customer-related success factorsWe want to be the customer s first choice and preferred partner.

3 By being a leader in everything we do or by having superior quality and never waste our resources or those of the world around us. By being accessible to, and in continuous contact with, our customers we can understand their needs and find out how satisfied they are with our products and services. This is how we create opportunities for making money in the markets where we are active, even if they show relatively low success factorsSurvival and the ability to create something lasting require foresight, business acumen and constant attention. All our activities should achieve our financial goals, which are mea-surable so we can constantly improve.

4 Behind each business area there is a clear idea of ownership. Each business unit has its own culture and values , which must be respected and understood. Experience shows that good values create good strategies. We are convinced that we will succeed if we follow our transforms mindfulness into action and CARE value in everything we do!CREATINGBUSINESSSUCCESSCREATINGEMPLOY EESUCCESSCREATINGCUSTOMERSUCCESSCREATING PARTNERSUCCESSCREATINGSOCIETALSUCCESS34 Success factors related to collaborationThe business units are guided by Stena AB s principles, convictions and values by translating them into their own operative terms.

5 Every employee should respect, understand and be able to communicate his/her unit s business idea, success factors and delegated responsibility, we can do our utmost to reach our goals in full freedom, except for the restrictions outlined in our Power Reserved List. Everybody has the right to be informed and the obligation to inform others about everything that can improve collaboration as well as the work of individuals. Truths must be said and accepted in time, otherwise it will be too late to work in each business unit must be based on set systems and processes.

6 A good collaboration is also based on the guidelines laid down in Stena s Power Reserved Lists, Objectives, Code of Concuct and Employee factors related to communicationCollaboration and development demand good communica-tion. Every employee must know who she or he can turn to in order for this communication to work. We can only expect people to take the right decisions and actions if they are well informed and have an have systems that track and manage information. But we have to invest time in analysing and explaining in order to understand what the information means.

7 Acting in the right way is dependent on having the right information, acceptance of the truth, an understanding and conversation, and not just those with customers, should create positive feelings. Three positive messages are: Thank you for telling me this, I m sure there s something we can do, and I hope we haven t caused you too much inconvenience. Our communication should be fast and easily accessi-ble, especially to those concerned. To create understanding and dialogue, it must be well formulated. Employees, the media and interested parties should feel confident that our information is always accurate, that we take responsibility for our activities and that our activities can stand up to scrutiny.

8 To safeguard and improve our business we want to strengthen the positive awareness about how sound and attractive Stena s goals are. We should communicate both positive and negative news items as long as they do not result in obvious competitive disadvantages. An immediate response is never needed, but prompt answers prevent unfounded speculation. We do not com-ment on decisions made in other business areas, deals that are still in progress, confidentiality agreements, financial information, unless already public, and we do not comment on the actions of our competitors.

9 It is challenging enough to concentrate on our own Always the customer s first choice and quality assured partnerWe all safeguard the company s resources and theresources of the world around usWe all participate in value-creating activitiesWe have a clearly delegated business responsibility driven by innovations often together with our customersThe value of the Group should double every five yearsCustomer satisfactionDeserve your clients trust Repeat businessPerformance benefitsConstant interactionVision6 ValuesQualityAssetsOperationsManagementD ecisions (timing and preparation)Committed employeesCompetenceConsistencyClarityCar eInnovationDeterminationEnergy/Creativit yInitiativeResult/Business AcumenMake money for the companyShort term and long term objective achievementContinuance, durabilityBusiness enjoymentDeserve your clients trustThe customers lasting impression of their contact with Stena should be so positive that they want to use our product or service again.

10 We are the customers first choice and they are happy to recommend us to friends and satisfaction more satisfied customers!Repeat businessOld and new customers enjoy our products or services more than once and give us first call if they have several benefitsThe prices customers pay should reflect the total value of our products/services as well as the performance gains we can achieve dialogueFirst-class dialogue with our customers is important and made possible by good personal contact, local and interna-tional stand for knowledge and good behaviour, we are happy to share good stories, we are at their service and happy to answer any questions.