Recruitment and Selection Process: A Case Study of ...

1 International Journal of Innovation, Management and Technology, Vol. 1, No. 4, October 2010. ISSN: 2010-0248. Recruitment and Selection process : A Case Study of Hindustan Coca- cola Beverage , Gangyal, Jammu, India Geeta Kumari, Jyoti Bhat and K. M. Pandey, Member, IACSIT. Canada, Australia or South Africa. Our vision serves as the Abstract In this research paper, Study has been made about framework for our Roadmap and guides every aspect of our Recruitment and Selection process of Hindustan Coca- cola business by describing what we need to accomplish in order Beverage Private limited , Gangyal in Jammu in India. The to continue achieving sustainable, quality growth. Study indicates that although the company follows a well defined Recruitment policy. In most of the cases the company Motivations and slogans of Coca- cola does compensate the employees for the expenses incurred by People: Be a great place to work where people are inspired them.

2 It is also observed that the company has got all the to be Partners: Nurture a winning network of customers and databases fully computerized. All employees said that the suppliers, together we create mutual, enduring value. company hires consultancy firms or Recruitment agency for Planet: Be a responsible citizen that makes a difference by hiring candidates. It can be said that in spite of some odd factors, helping build and support sustainable communities. the company is doing well since establishment. Profit: Maximize long-term return to shareowners while Index Terms Recruitment , Selection , computerization being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization. I. INTRODUCTION Winning Culture Winning Culture defines the attitudes and behaviors that The term soft drink was originated to distinguish will be required of us to make our 2020 Vision a reality.

3 Non-alcoholic beverages from hard liquor, or spirits. Soft Live Values drinks are non-alcoholic carbonated or non-carbonated Values serve as a compass for our actions and describe beverages, usually containing a sweetening agent, edible how we behave in the world. acids, and natural or artificial flavors. Soft drinks include Leadership: The courage to shape a better future cola beverages, fruit-flavored drinks, and ginger ale and root Collaboration: Leverage collective genius beer. Coffee, tea, milk, cocoa and undiluted fruit and Integrity: Be real vegetable juices are not considered as soft drinks. A soft Accountability: If it is to be, it's up to me drink is a beverage that does not contain alcohol; generally it Passion: Committed in heart and mind is also implied that the drink does not contain milk or other Diversity: As inclusive as our brands dairy products and that it is consumed while cold.

4 The Quality: What we do, we do well adjective soft specifies a lack of alcohol by way of contrast Focus on the Market: on the term hard drink . The word drink, while nominally Focus on needs of our consumers, customers and franchise neutral, sometimes carries connotations of alcoholic content. partners Beverages like colas, flavored water, sparkling water, iced Get out into the market and listen, observe and learn water, sweet tea, lemonade, squash and fruit punch are Possess a world view among the most common types of soft drinks. While hot Focus on execution in the marketplace every day chocolate, hot tea, coffee, milk, tap water, juices and milk Be insatiably curious shakes do not fall into this classification. Many carbonated OBJECTIVES of The Company soft drinks are optionally available in versions sweetened To engage Coca- cola in exploring the viability and with sugar or with non-caloric sweeteners.

5 Options for using their distribution networks in developing In other words; Any drink that is not hard liquor can be countries to distribute social products' such as oral referred to as a 'soft drink'; however, in this piece 'soft drink'. rehydration salts (ORS) and related educational materials on refers to carbonated, sweetened beverages also known as health, hygiene and sanitation. soda or soda pop . To help engage an appropriate international NGO, or Regional names for soft drinks: NGOs, to partner with Coca- cola at a global level and local The terms used for soft drinks vary widely both by country levels on this initiative. and regionally within some countries. Common terms To support Coca- cola and its partners in modeling include pop, soda, coke, tonic, fizzy drinks, bubbly water, different scenarios which combine Coca- cola 's distribution lemonade, circus water and cold drinks.

6 Carbonated soft network with local health initiatives in order to achieve our drinks are commonly known as soda, pop, coke, cola or tonic aims. in various parts of Unites States. Fizzy drinks or soft drinks in 441. International Journal of Innovation, Management and Technology, Vol. 1, No. 4, October 2010. ISSN: 2010-0248. To support Coca- cola and its partners in selecting the most supply chain. There is definitely need of vendor development promising scenarios as the basis for field trials. in case of supply of many services and materials. To support the international NGO, or NGOs, to engage B. Brief Discription About Jammu Unit: local NGOs and local Health Institutions in order to undertake trials linking this idea with local support This unit of Jammu was first started in 1973 under the infrastructure. ownership of Parle Soft drinks.

7 In 1973 it was a FOBO. To engage and inform as many people as possible, In the series of takeover in India in 1998-99, Jammu encouraging them to support this campaign, managing Bottling Company was taken over and since then it is running expectations and offers of help and promoting constructive under the name Hindustan Coca- cola Beverages Pvt. Ltd., debate. It is COBO plant fully owned by the company with an To help gather and make available appropriate research installed capacity of 500 Bottles per Minutes. reports and opinion in this area, and ensure that the group and The plant is spread in around 96,000 Square Feet area. its supporters are well-informed. This plant is capable of producing Returnable Glass Bottles MARKET SHARE: (RGB) & for market supply of PET, Cans & Tetra packs it depends on other Coca cola plants.

8 Coca- cola is a leading player in the Indian beverage Number of Distributors: market with a 60 per cent share in the carbonated soft drinks segment, 36 per cent share in fruit drinks segment and 33 per Year 2006 - 50. cent share in the packaged water. Year 2007 - 72. In Jammu and Kashmir Carbonated soft drink segment- 54% Year 2008 - 52. Packaged water- 10%- 15% Year 2009 - 61. Fruit drink segment- 30%. Year 2010 -78. Coca- cola Slogans: 2000 Coca- cola Enjoy Number of Outlets: 1993 - Always Coca- cola Year 2006 19525. 1990 - Can't Beat the Real Thing 1989 Can't Beat the Feeling Year 2007 20525. 1986 Red, White and You Year 2008 21600. 1982 Coke Is It 1976 Coke Adds Life Year 2009 22300. 1971 I d Like to Buy the World a Coke Year 2010 20,000. 1969 It's the Real Thing Number Of Cases Sold: 1963 Things Go Better with Coke 1959 Be Really Refreshed Year 2006 25 Lakhs 1944 Global High Sign Year 2007 Lakhs 1942 It's the Real Thing 1936 It's the Refreshing Thing To Do Year 2008 Lakhs 1929 The Pause That Refreshes Year 2009 33 Lakhs (plan).

9 Year 2010 - 78 Lakhs II. PROFILE OF HCBPL JAMMU Brand Wise Market Share (Jammu Plant): A. History: 2008 2009. J&K is a state with very diverse geographical and (%) (%). ecological environment. Mainly it has three provinces Crush Srinagar, Jammu & Ladakh. It has two plants, which are Kinley Soda situated at Jammu City & Srinagar. Srinagar plant is not in Sprite operation at present. Jammu plant is of Ground Field Plant KinleyWater (Not constructed by the company) (Other category of plant is Coca- cola Green field plant Constructed by the Coca-Colacompany Mazaa Mango Dasna Plant). For Jammu Location distribution is almost Thums Up totally indirect and company has 78 distributors and more Fanta than 12500 customers all across the length and breadth of Limca J&K from Kathua to Jammu, Rajouri, Poonch, Doda, Kishtwar, Anantnag, Baramulla, and Leh - Ladakh.

10 Despite Under finance manager, there are two area finance much of the supply chain function being centrally managed managers. Under Production Manager, there are Chemist there is still vital importance of local suppliers for Jammu persons who look after the quality .Persons who look after Location. J&K being at the end of country's north difficult the maintenance part. accessibility's additional taxation is important issues for 442. International Journal of Innovation, Management and Technology, Vol. 1, No. 4, October 2010. ISSN: 2010-0248. III. SCOPE OF Study these Departments might have in terms of the use of an The scope of Study is to observe the degree of satisfaction alternative source/device of Recruitment and Selection , than levels of the employer as well as the employees towards the what already forms the current practice of the HR.