Regional Radio Guide

1 Regional Radio GuideIn Regional Australia there are around 217 commercial Radio stations servicing a potential audience of over million people. Regional Australians use Radio to keep them both entertained and informed, as Regional Radio is a vital and integral part of each local big cities like the Gold Coast, Newcastle and Hobart to strong Regional centres such as Dubbo, Mount Isa and Swan Hill, Regional Radio is there, providing a localised message that s immediate and of the country s fastest growing populations are in areas covered by Regional Radio , due to the more attractive lifestyle and lower cost of living on offer, and advertisers can easily connect with these lucrative markets by using Regional You Know Regional Radio : Markets represent 45% of the Australian population Gives clients an opportunity to leverage loyalty and localism Delivers affluent consumers with a high disposable incomeRegional Radio Key Facts.

2 Australian Bureau of Statistics - 2006 Radio Market Census DataAustralian Radio Market Population PotentialsRegional Radio Potential ReachRegional Australia makes up close to half of the total Radio market population in Australia. In NSW/ACT the Regional Radio market is bigger than Sydney, while Regional QLD boasts a larger potential audience than Brisbane. Advertisers can t afford to miss out on this large Power of Regional MediaworksRegional Mediaworks represents the largest network of Radio stations in the country, with more than 120 stations Australia wide. Committed to raising the profile of Regional Radio by providing agencies and clients with solutions that work, Regional Mediaworks is the only Regional Radio representation company that services national advertisers, agencies and their clients in Sydney, Melbourne, Brisbane, Perth and two key Radio brands: Local Works (targeting the 35+ demographic) and The Hit Music Network (targeting the under 40 demographic) Regional Mediaworks has you People PotentialMetro = 55% Regional = 45%3833370025691796144511585354904431411 7003623 RegNSW/ACTSYDMELRegQLDBRISRegVICPERADELR egWATASRegSANTM etropolitan Radio Markets Radio Markets HitMusicLocalWorksVegaTodayFairfaxNovaMi xClassic HitsTriple MTotal People (000 s) by Radio Market SOURCE.

3 Australian Bureau of Statistics - 2006 Radio Market Census DataRadio Coverage Area is an estimation onlyOverlap in Radio Coverage AreaRadio Licence Area CoverageCapital CityRegional Radio Coverage Map Bega/Batemans BayCoomaCanberraNowraWollongongCampbellt ownGosfordPenrithDeniliquinWagga WaggaGriffithAlburyBroken HillTweed CoastLismoreGraftonCoffs HarbourRebel NSWD ubboOrangeParkesGoulburnYoungGunnedahMud geeLithgowBathurstNewcastleArmidalePort MacquarieTamworthTareeBreeze NSWM uswellbrookMoreeInverell Rebel Outback/Breeze QLDR ebel Border Ranges/ Breeze QLD CairnsInnisfailMareebaTownsvilleCharters TowersMount IsaLongreachRockhamptonGladstoneBundaber gMackayEmeraldRebel Wide Bay/Breeze QLDM aryborough/Fraser CoastGympie/NoosaSunshine CoastBreeze/Rebel South BrisbaneGold CoastToowoombaIpswichKingaroyRomaCharlev illeRebel Western Downs/Breeze QLD Collie BroomePort HedlandKarrathaRemote WACarnarvonGeraldtonNorthamKalgoorlieEsp eranceAlbanyBridgetownBusseltonBunburyMa ndurahKatanningNarroginMerredinWest Coast(Queenstown)

4 HobartLauncestonScottsdaleBurnieDevonpor tMurray Bridge FlowBorder MalleeFlow WoomeraFlow Roxby DownsFlow Prominent HillFlow Coober PedyFlowBarossaMount GambierFlow Kingston/RobeFlow Limestone CoastFlow Murray MalleeFlow Kangaroo IslandFlow Nth & Sth Yorke PeninsulaPort LincolnFlow WudinnaFlow Streaky BayFlow CedunaPort AugustaWhyallaPort PirieFlowMid NorthAlbury Warrnambool Mildura Shepparton Colac Bendigo Warragul Sale Hamilton Horsham Flow Melbourne Mtns Wangaratta Central Victoria Ballarat Geelong Swan Hill DarwinFlow Tennant CreekAlice SpringsBerri/RenmarkNSW MarketTotal Ppl PotentialCommercial Radio StationsArmidale33,0052AD & FM ,3822BS & B-ROCK FMBega68,2672EC & POWER & FMBroken Hill19,5562BH & HILL FMCampbelltown223, FMCanberra371,9572CC, 2CA, MIX FM & FM Harbour75,3752HC, 2CS FM, STAR FMCooma19,5772XL & SNOW FMDeniliquin53,4292QN & FMDubbo64,2632DU, ZOO FM & STAR FMGosford297,4232GO FM, SEA FM & STAR FMGoulburn39,2552GN & EAGLE FMGrafton50,1902GF & FM ,0802RG & STAR FMGunnedah36,4852MO & TRIPLE G FMInverell31,0442NZ & GEM FMLismore136,8352LM 900 & ZZZ FMLithgow74,0312LT & FMMoree39,0722VM & NOW FMMudgee18,3222MG & REAL FMMuswellbrook48,8432NM & POWER FMNewcastle522,2652HD, NEW FM, KOFM & NXFM ,0752ST & POWER FMOrange67,0002GZ FM, STAR FM & Radio 1089 AMNew South Wales Bega/Batemans BayCoomaCanberraNowraWollongongCampbellt ownGosfordPenrithDeniliquinWagga WaggaGriffithAlburyBroken HillTweed CoastLismoreGraftonCoffs HarbourRebel NSWD ubboOrangeParkesGoulburnYoungGunnedahMud geeLithgowBathurstNewcastleArmidalePort MacquarieTamworthTareeBreeze NSWM uswellbrookMoreeInverellRebel Border Ranges/ Breeze QLD Parkes29,7582PK & ROK & FMPenrith279.

5 582 THE EDGE FMPort Macquarie111,0502MC & FM, STAR & FM & Radio 531 AM & FMTamworth61,8132TM & FM ,5632RE 1557 AM, & FM & MAX FMTweed Coast206,492 Radio 97 972 AM, FM & FMWagga Wagga99,5822WG & STAR FMWollongong263,573i98 FM & WAVE FMYoung42,1162LF & ROCCY FM Overlap in Radio Coverage AreaRadio Licence Area CoverageCapital CitySOURCE: Australian Bureau of Statistics - 2006 Radio Market Census DataRadio Coverage Area is an estimation onlyFor information on station sales representation please visit MarketTotal Ppl PotentialCommercial Radio StationsBundaberg73,7744BU, HITZ FM & SEA FMCairns140,7454CA 846 AM, ZINC FM, SEA FM & HOT FMCharleville8,0654VL & TRIPLE CCC FMCharters Towers12,0254GC & HOT FMEmerald43,104 ZINC 4HI & HOT FMGold Coast470,009 GOLD FM, SEA FM & HOT TOMATO FMGympie/Noosa112,454 ZINC FM & 4GY 558 AM & FMInnisfail30,6144KZ & KOOL FM , & ,938 RIVER FMKingaroy47,3861071 AM & CFM ,1644LG & WEST FMMackay121,5364MK 1026 AM, ZINC FM, SEA FM & HOT FMMareeba43,1054AM & HOT FMMaryborough81,305 MIX FM & SEA FMMt Isa22,066 ZINC 666 4LM & HOT FMRemote QLD/NSW192,429 BREEZE FM & REBEL FMRockhampton/Gladstone160,6144RO, ZINC 927.

6 SEA & FM & HOT & FMRoma14,639 ZINC 4ZR & HOT FMSunshine Coast401,925 MIX FM, SEA FM & HOT FMToowoomba192,9804GR, 4WK, 4AK & C FM , & ,9904TO FM, HOT FM, ZINC FM & FMQueensland Rebel Outback/Breeze QLDR ebel Border Ranges/ Breeze QLD CairnsInnisfailMareebaTownsvilleCharters TowersMount IsaLongreachRockhamptonGladstoneBundaber gMackayEmeraldRebel Wide Bay/Breeze QLDM aryborough/Fraser CoastGympie/NoosaSunshine CoastBreeze/Rebel South BrisbaneGold CoastToowoombaIpswichKingaroyRomaCharlev illeRebel Western Downs/Breeze QLD Overlap in Radio Coverage AreaRadio Licence Area CoverageCapital CitySOURCE: Australian Bureau of Statistics - 2006 Radio Market Census DataRadio Coverage Area is an estimation onlyFor information on station sales representation please visit MarketTotal Ppl PotentialCommercial Radio StationsAlbury123,1182AY, THE RIVER FM & STAR FMBallarat120,4963BA FM & POWER FMBendigo195,2143BO FM & STAR FMCentral Victoria148,692 Easy Mix 1071 AM & FMColac47,3523CS & MIXX FMGeelong362,231 BAY FM & K-ROCK FMHamilton44,3513HA & MIXX FMHorsham58,6403WM & MIXX , & FMMildura57,0213MA FM, STAR FM & Easy Mix 1467 Sale125,086 GOLD 1242 & 3TR & FMShepparton164,1123SR & FM & STAR FMSwan Hill42,8213SH & MIXX & FMWangaratta81,9513NE & EDGE FMWarragul199,7783GG & STAR & FMWarrnambool52,5153YB & COAST FMTAS MarketTotal Ppl PotentialCommercial Radio StationsBurnie59,3647BU & SEA FMDevonport66,1097AD & SEA FMHobart229.

7 038 HEART FM, SEA FM & HO FM , LAFM & TOTE SPORT RADIOQ ueenstown/West Coast5,2757XS FMScottsdale16,5707SD & SEA FMVictoria & TasmaniaWest Coast(Queenstown)HobartLauncestonScottsd aleBurnieDevonportAlbury Warrnambool Mildura Shepparton Colac Bendigo Warragul Sale Hamilton Horsham Flow Melbourne Mtns Wangaratta Central Victoria Ballarat Geelong Swan Hill Overlap in Radio Coverage AreaRadio Licence Area CoverageCapital CitySOURCE: Australian Bureau of Statistics - 2006 Radio Market Census DataRadio Coverage Area is an estimation onlyFor information on station sales representation please visit MarketTotal Ppl PotentialCommercial Radio StationsMt Gambier51,2165SE & STAR FMMurray Bridge90,6295MU & POWER , & FMPort Augusta/Port Pirie Whyalla (Spencer Gulf North)99,2375AU, 5CS & MAGIC & FMPort Lincoln26,2135CC & MAGIC FMRemote SA/NT/VIC141,969 FLOW FMRiverland (Berri/Renmark)

8 34,2725RM & MAGIC FMNT MarketTotal Ppl PotentialCommercial Radio StationsAlice Springs27,0158HA & SUN FMDarwin114,669 MIX FM & HOT 100 FMSouth Australia & Northern TerritoryMurray Bridge Flow Border MalleeFlow WoomeraFlow Roxby DownsFlow Prominent HillFlow Coober PedyFlow BarossaMount GambierFlow Kingston/RobeFlow Limestone CoastFlow Murray MalleeFlow Kangaroo IslandFlow Nth & Sth Yorke PeninsulaPort LincolnFlow WudinnaFlow Streaky BayFlow CedunaPort AugustaWhyallaPort PirieBerri/RenmarkFlowMid NorthDarwinFlow Tennant CreekAlice SpringsMurray Bridge Flow Border MalleeFlow WoomeraFlow Roxby DownsFlow Prominent HillFlow Coober PedyFlow BarossaMount GambierFlow Kingston/RobeFlow Limestone CoastFlow Murray MalleeFlow Kangaroo IslandFlow Nth & Sth Yorke PeninsulaPort LincolnFlow WudinnaFlow Streaky BayFlow CedunaPort AugustaWhyallaPort PirieBerri/RenmarkFlowMid NorthDarwinFlow Tennant CreekAlice Springs Overlap in Radio Coverage AreaRadio Licence Area CoverageCapital CitySOURCE.

9 Australian Bureau of Statistics - 2006 Radio Market Census DataRadio Coverage Area is an estimation onlyFor information on station sales representation please visit MarketTotal Ppl PotentialCommercial Radio StationsAlbany40,0066VA & HOT FMBridgetown14,0856BY & HOT FM & ,078 BROOME SPIRIT FM & BROOME WAFM ,9116TZ, 756 AM, 6CI, HOT FM & SPIRIT SOUTHWEST 621 AMCarnarvon7,133 CLASSIC HITS 666 AM & HOT HITS FMEsperance17,4366SE & HOT FMGeraldton37,722 SPIRIT GERALDTON FM & WAFM GERALDTON FMKalgoorlie32,8486KG & HOT FMKarratha16,4086KA KARRATHA SPIRIT & KARRATHA WAFM 106 Katanning15,0006WB & HOT FMMandurah79,5836MM & COAST FM ,2686MD & HOT FMNarrogin19,8156NA & HOT FMNortham28,7056AM & HOT FMPort Hedland11,8556NW PORT HEDLAND SPIRIT & PORT HEDLAND WAFM WA64,503 SPIRIT REMOTE & RED FMWestern Australia Collie BroomePort HedlandKarrathaRemote WACarnarvonGeraldtonNorthamKalgoorlieEsp eranceAlbanyBridgetownBusseltonBunburyMa ndurahKatanningNarroginMerredin Overlap in Radio Coverage AreaRadio Licence Area CoverageCapital CitySOURCE: Australian Bureau of Statistics - 2006 Radio Market Census DataFor information on station sales representation please visit Coverage Area is an estimation onlyAffluent Consumers, Loyalty and LocalismAffluent ConsumersRegional market populations are increasing as they attract sea-changers and tree-changers in search of the more balanced and affordable lifestyle offered outside the major capitals.

10 Regional cities and towns, particularly along the Queensland and New South Wales coasts, are among the fastest growing areas in is this lower cost of living and lower debt burden which underpins Regional consumers prosperity. The average discretionary income of Regional consumers is on par with the metropolitan average with shopping habits virtually areas of retail sales growth for Regional markets include: - Home entertainment; household furnishing; takeaway & restaurants; house, hardware clothing & accessories; supermarkets; food & household supplies; entertainment motor vehicles; gambling & and LocalismHighly regarded by listeners, Regional Radio stations provide communities with locally produced content that is immediately relevant to their daily lives. This loyal listener base offers stations the opportunity to be ideally placed to enhance a targeted advertising campaign through the support of live and local event coverage, local news, sports coverage and daily interviews on issues relating to their broadcast can connect with their customers at a local level through advertising schedules, integrated content, outside broadcasts or promotional vehicles.