Revenues and Expenses - NCAA.org

1 Revenues and Expenses 2004 -2016. NATIONAL COLLEGIATE ATHLETIC ASSOCIATION. Box 6222. Indianapolis, Indiana 46206-6222. 317-917-6222. September 2017. Report Prepared By: Daniel L. Fulks, , CPA, Professor Emeritus, University of Kentucky NCAA is a trademark of the National Collegiate Athletic Association. NCAA Revenues / Expenses division I Report 2004 2016 | 2. PREFACE AND ACKNOWLEDGMENTS. This report represents the 2017 edition of Revenues and Expenses of NCAA I express my sincere appreciation to Kathleen McNeely, chief financial division I Intercollegiate Athletics Programs.

2 Although editions before 1989 officer, and Todd Petr, managing director of research, for the NCAA, for were conducted, independently of the NCAA, by Professor Mitch Raiborn of providing me the opportunity to conduct this study and the freedom to carry it Bradley University, editions subsequent to that date have been joint efforts of out as I saw fit. Their enthusiastic support is not only sincerely appreciated the NCAA research staff and me. This edition includes data for the fiscal years but also is vital to the continuation of this project. Very special thanks go to 2004 through 2016.

3 Nicole Hollomon, associate director of research, and to Erin Irick, assistant director of research, for their many hours of data compilation, programming Both the format and content of the study continue to evolve. The 2016 and analysis. Thanks also to my fellow consultant and colleague Maria reporting consists of eight separate segments one for each of the three DeJulio of the NCAA research department. division I subdivisions and one for all division I men's and women's basketball. Important additions with this edition are separate groupings for the Autonomy We also thank the representatives of the NCAA member institutions who schools and the Non-Autonomy schools.

4 Separate reports for Divisions II and responded to the survey at a time when demands upon athletics III will be issued later this year. The feedback we have received from readers of administrators for information are sometimes overwhelming. Confidentiality previous editions indicates that the operating environment and financial aspects was assured and will be honored. in each division and subdivision are sufficiently different to warrant separate reports. Starting in 2008, the format for the report is significantly different from We hope readers will find the report interesting and useful.

5 Please direct that of previous editions, and the reader is encouraged to read the introduction comments or questions to me at the address below: for explanation of these changes. Most data reported for fiscal years before 2004 are not comparable to those of subsequent years. We believe this report provides valuable insight into the financial state of affairs Daniel L. Fulks, , CPA. in intercollegiate athletics and the changing environment in which college and university athletics programs operate. As always, reader comments, inquiries, Professor Emeritus, University of Kentucky and/or suggestions are welcome and appreciated.

6 Adjunct Professor, Eastern Kentucky University It also is relevant to note that in spring 2004, the National Association of College and University Business Officers (NACUBO)/NCAA Task Force completed a year- long project aimed at improving the consistency of reporting 859-583-3037. and the quality of financial data related to intercollegiate athletes. This project resulted in numerous changes to our survey instrument, which were implemented with the fall 2004 data collection and are reflected in reports subsequent to that date. NCAA Revenues / Expenses division I Report 2004 2016 | 3.

7 Table of contents 1. Introduction BACKGROUND AND 6 Table Trends in Program Revenues and Expenses .. 20. revenue Definitions .. 6 Table Net Generated Revenues by Gender .. 21. Expense Definitions .. 6 Table Net Generated Revenues by Program .. 22. Net Results .. 6 Table Sources of revenue .. 23. Reporting of Median Values .. 6 Table Operating Expenses by Objects of Expenditure .. 24-25. Historical 7 Table Total Generated Revenues and Expenses by Sport .. 26. OBJECTIVES AND METHODS .. 7. Table Salaries and Benefits by Sport ORGANIZATION OF THE REPORT.

8 7. (Men's Programs) .. 27-28. Section I Introduction and Survey Methodology .. 7. Table Salaries and Benefits by Sport Section II Summary Information .. 7 (Women's Programs) .. 29-30. Sections III VII Subdivision 7 Table revenue Distribution Percentages .. 31. Section VIII division I Combined Basketball .. 7 Table Operating Expense Distribution Percentages .. 32-33. SUGGESTIONS FOR THE READER .. 8. SELECTED FINDINGS AND OBSERVATIONS .. 9 4. division I Football Bowl Subdivision . Football Bowl Subdivision .. 9 Autonomy Schools Football Championship Subdivision.

9 9-10 Table Summary of Revenues , Expenses and Operating Results .. 35. division I without 10. Table Summary Data Restated in 2004 Dollars .. 36. 2. Summary Information Table Percentage Change from Prior Year .. 37. Table Highlights .. 12 Table Trends in Program Revenues and Expenses .. 38. Table Net Operating Results .. 13 Table Net Generated Revenues by Gender .. 39. Table Dashboard Indicators ..14-15 Table Net Generated Revenues by Program .. 40. Table Sources of revenue .. 41. 3. division I Football Bowl Subdivision (FBS) Table Operating Expenses by Objects of Expenditure.

10 42-43. Table Summary of Revenues , Expenses and Table Total Generated Revenues and Expenses by Sport .. 44. Operating Results .. 17 Table Salaries and Benefits by Sport Table Summary Data Restated in 2004 Dollars .. 18 (Men's Programs) .. 45-46. Table Percentage Change from Prior Year .. 19 Table Salaries and Benefits by Sport (Women's Programs) .. 47-48. NCAA Revenues / Expenses division I Report 2004 2016 | 4. Table of contents Table revenue Distribution Percentages .. 49 Table Sources of revenue .. 77. Table Operating Expense Distribution Percentages.