SANTA CRUZ RECORD

1 Inside this IssueCruz Views ..2 Slingshot to Success ..3 New Business Filings ..4 Real Estate Sales ..5 Distressed Real Estate ..7 Public Notice / Legal Notices ..8 Business & Liquor License Sales ..19 Tracking the Numbers ..19 SANTA CRUZ RECORDJANUARY 23, 2018 VOL. 47, #14 LOCAL BUSINESS STARTS HERE ProductionsStellaria Entertainment & Production welcomes its newest business venture to the family; Stellaria Travel! This three-part business is SANTA Cruz s premiere ae-rial theatre and live entertainment com-pany specializing in all things performance for the luxury tour-ism industry both domestic and Entertainment & Pro-duction creates lavishly original aerial musical theatre shows, as well as hosts expert aerial entertainers for hire, while Stellaria Travel handles family and group luxury travel aboard cruises and to destinations with cutting edge en-tertainment.

2 Or even featuring Stellaria s own Bent, SANTA Cruz native who comes from a long lineage of locals, is the mastermind behind the Stellaria Com-pany. About 10 years ago she discovered aerial acrobatics while working as a cho-reographer for a resort in Cancun, and her life has never been the same years ago she opened the only aerial studio in SANTA Cruz (then called Aerial Arts SANTA Cruz), which made the aerial entertainment market locally. After selling the studio to focus on Stellaria, she has come to realize that she s once again creating a market to do business in, this time is a true entrepre-neur and could not be more grateful to SANTA Cruz as a community for its support and encouragement with her busi-ness endeavors.

3 Where else in the world could she get away with writing scripts for the stage involv-ing people flying around in the air, and then sending those people and/or audi-ence members abroad to experience the same?Drop Stellaria a line at or by calling , especially if you re interested in aerial entertainment or traveling for those SANTA Cruz RECORD january 23, 20181. Cat Johnson: What s the vision for SANTA Cruz Works?Matthew Swinnerton: SANTA Cruz Works showcases what a great place SANTA Cruz is to start and build a tech business.

4 We have enough talent right here in town that we can sustain large tech companies like Looker and Amazon and still have enough talent for all the smaller culture of SANTA Cruz fosters innova-tion. We live in such a beautiful place and the work-life balance works here. It s not that everybody is out there surfing everyday, but there s an appreciation of being able to do that. We understand the importance of being with your friends and family. We can go surf-ing, we can go to the things are inspiring and they attract creative, interesting, innovative people.

5 If we look at the sports tech in town, we have NHS, SANTA Cruz Bikes, West Marine we have a lot of outdoor How does SANTA Cruz Works support the local tech ecosystem?We showcase what tech companies are do-ing, on a weekly basis. We have a newsletter, we have social media, we have professional-ly-written content. We also provide a place for companies to get together. We have mem-ber-only breakfasts that create a space where people meet their next employer, employee, Cruz ViewsHow SANTA Cruz Works Supports Local Tech Companies: a Q&A with Matthew SwinnertonSanta Cruz Works is a core part of the SANTA Cruz tech ecosys-tem.

6 Through its accelerator, mem-bers-only events and content, edu-cational programming, networking events and more, the organization spotlights and strengthens the SANTA Cruz tech spoke with programs director Mat-thew Swinnerton about SANTA Cruz s innovative culture and how SANTA Cruz Works supports local tech busi-nesses of all Johnson is a writer and content strategist focused on coworking, community and the future of work. She blogs about coworking at Find her on Twitter at @catjohnsoncollaborator or partner.

7 That happens at ev-ery event. We connect people. If somebody is looking for a new partner with a specific skill set, we try to make those connections and in-troductions. That s the networking side. We have an ed-ucational element that includes discussions and training around social media, crowd-funding, marketing, using LinkedIn. Those happen once a month and they re open to the public. We also have larger events, like the upcoming Titans of Tech, every try to showcase everything happening in tech in SANTA Cruz and we re supportive of any organization working on tech in SANTA Cruz, including the New Tech Meetup and SANTA Cruz Tech Beat.

8 3. You have an established reputation as the events guy in SANTA Cruz. What role do events play for SANTA Cruz Works moving forward?My main focus in SANTA Cruz Works is to conceptualize, plan and logistically pull off the events, as well as doing social media and marketing. I m really looking forward to all of our 2018 events. We ve found out what works, what people need, and what resonates with the tech community. We have some events later this year that people will be really ex-cited Can you give me a sneak peek?

9 I ll just tell you that it s some bigger names. We want to attract, not just people from SANTA Cruz, but people from over the hill in San Jose and San Francisco to see what we re SANTA Cruz Works members include large, well-established companies, new startups and everything in-between. How does having this variety help both new companies and the giants of SANTA Cruz tech? The larger companies, like Plantronics and Amazon and Looker, can give back to the community, and we help promote the jobs they have available.

10 For new or small compa-nies, we have a couple of ways to help: First, we have an accelerator with a full curriculum and mentorship. Second, if you re a member of SANTA Cruz Works, you get to go to these member-only events and be with the large companies and these mentors who have a wealth of experience. And they love talking about tech; this is their world. There s also the mid-size section that in-cludes companies such Buoy, YaDoggie, One-wheel, Inboard. They re going through the same trajectory and the same experience.