Search Engine Optimization - SEObook

1 Search Engine Optimization AARON MATTHEW WALL Search Engine Optimization Book Aaron Matthew Wall 150 Caldecott Ln #8 Oakland Ca 94618 (401) 207-1945 3 Table of Contents SEO Tools 8 Picking a Product 8 Picking a Domain Name 9 Domain Registration & Hosting 9 Analytics 10 Keyword Selection 10 Page Optimization 10 Home Page Optimization 11 Site Optimization 11 Registering With Directories 12 Link Building

2 13 When Algorithm Changes Occur 14 Common SEO Abuse Techniques 15 Appearing Natural 15 Social Considerations 16 Closing Tips 16 SEO as a Standalone Product 20 The Social Elements of Relevancy 22 Starting from Broke 23 Questions, Comments & Concerns 24 Interactive Elements 25 Finding Prospects 26 Interactive Elements 27 Some Notes 28 The Goal of Search Engines & How They Work 29 Origins of the Web 37 Commercialized Cat & Mouse 38 Choosing a Domain Name 43 Hosting

3 52 Interactive Elements 54 Some Notes 55 Learning Your Subject 57 Changing Your Site 62 Copywriting 65 Usability 71 Generating Revenue 77 4 Blogging 87 Interactive Elements 91 Some Notes 95 Analytics 97 Keywords 98 Meta Tags 118 Page Title Tag Done Wrong 123 Page Title Tag Done Right 124 Information Scent 127 Internal Linking

4 127 Navigation 133 Optimizing Your Page Copy 137 Building Content 142 Unexplored Waters 147 Interactive Elements 147 Some Notes 151 Search Engines versus Directories 153 Submitting Your Site 153 Social Interaction and Links 154 General Directories 157 Niche Directories 162 The Active Web 168 Interactive Elements 168 Some Notes 170 The Major Search Engines 171 Google 171 Yahoo!

5 Search 194 Microsoft 200 Ask 201 Comparing Search Results 206 Interactive Elements 207 Some Notes 210 Text in Incoming Links 211 Exchanging Links 220 Requesting Links 222 Evaluating the Quality of a Link 231 Free Links & Buying Links 232 Waiting for Results 246 Customizing Your Browser for SEO 248 Interactive Elements 249 Some Notes 252 Problems with Manufacturing Relevancy 254 Real versus Artificial 255 5 Things Google Can Track 257 My Tinfoil Hat

6 259 Is Your Site Future Ready? 260 Don t Discount the Present Opportunity 261 Blurring Editorial vs Ads & Editors vs Users266 Market Edges 268 Resources 270 Some Notes 271 When Results Don t Show 272 SEO Worst Practice Manual 273 Other Problems 278 Speeding Things Up: Paid Inclusion 282 Other Search Engines 284 Interactive Elements 288 Before You Start 290 What is Pay-Per-Click?

7 292 Yahoo! Search marketing 295 Ad Writing Tips 301 Earning (and Buying) Trust 307 Google AdWords 309 Bonus Info: How to Improve CTR and Slash Google AdWords Costs to Maximize Profits: 315 Microsoft adCenter 328 Other PPC Providers 329 Resources Cited 329 Some Notes 333 The Goal of this e-book 335 What are Your Goals?

8 335 SEO Business Models 336 More Information on Buying SEO Services339 Resources 340 Online Auctions 341 Forums 342 Writing Articles 342 Ideal Clients 343 Where to find Clients 343 Questions to Ask Clients 344 Being Your Size 345 Contracting & Outsourcing 346 Cold Calling 346 Niche SEO.

9 Real Estate 346 Sales Cycle 347 Contracts 347 Reports 348 6 Dependency on Free Traffic 348 Affiliate Sites & Passive Income Streams 349 Resources 349 7 Author s Note Chapter 3, General Internet Topics, covers many non- Search related Internet topics. I include this because if you do well with many of the non- Search related topics it becomes far easier to build a linking campaign and achieve top Search Engine placement.

10 For competitive phrases, link popularity and the words in those links are the single most important part of Search Engine Optimization (SEO). But to get the right types of people to want to vote for you your site needs to do many things well. With most websites, conversion and profit are more impor