Selecting Paper for Business Stationery - macgra.com

1 July 2005. Selecting Paper for Business Stationery Y. Paper Type Basis Size our company's Business Stationery ac an package Business cards, Bond & Writing 17 x 22 . MMill ics letterheads, and envelopes has a Book/text Cover 25 x 38 . 20 x 26 . r ap h very important effect on the impression people Vellum Bristol 221/2" x 281/2". GLtd. form about the company. And whether it is a first impression or a repeat encounter, you Index Tag 251/2" x 301/2". 24 x 36 . definitely want to present a consistent look that inch using a tool called a micrometer and may be conveys positive attributes.

2 Expressed as points. MacMillan Graphics, Ltd. Park 50 TechneCenter Although the design you select for your Business The thickness of Paper is a function of the 2002 Ford Circle Stationery is the strongest element in creating manufacturing process, though basically, Paper is Milford, OH 45150 an appealing image, Paper also has a role to play, made to weight, not thickness. In addition, there (513) 248-2121 since it forms a background for the printing and may be slight variations of thickness in different Fax (513) 248-5141 interacts with the ink.

3 By understanding the mill runs. basics about papers used for Business Stationery , Web site: Paper merchants (the companies we printers buy you can help us guide you to an outstanding Paper from at wholesale prices) publish tables of choice. FTP site: equivalent weights that provide, for each category Paper basics of Paper , the equivalent weight of a ream of Paper To help you establish a context for evaluating in the Paper 's basis size. We use equivalent weight Email: the characteristics of different Paper types, we tables when we wish to use a specific grade of will review some basics about Paper .

4 Paper for its printing characteristics such as substituting a 50# offset for a 20# bond. Paper is sold by weight. The price of any Paper is determined by the weight of one ream ( Paper merchants also provide comparative bulking 500 sheets) when the Paper is cut to the charts that give the range of caliper measurements standard size for its type. for various Paper grades. Since its finish determines a Paper 's bulk, these charts help us The basis weight gives the Paper its name. A determine what papers we can use that will meet ream of bond that weighs 20 pounds in its basis a target thickness.

5 Would you like size is classified as a 20# bond. Similarly, a ream of bond that weighs 24 pounds in its basis size is To illustrate how finish affects bulk, we have more tips? classified as a 24# bond. prepared a comparative bulking chart for Business Try our weekly email Stationery Paper grades (see next page). newsletter Tuesday The basis weight is not an indicator of the Paper 's thickness. The correct term for Paper consistency Tips. To be added to the indicating the thickness of Paper is bulk and the It is customary to use matching Paper (also called mailing list, send any thickness itself is called the Paper 's caliper.)

6 Stock) for all elements of the Business Stationery email message to Thickness is measured in thousandths of an package. This means the basis weight for the letterheads and envelopes are identical, and that Selecting Paper for Business Stationery (continued). the finish for letterheads, envelopes, and Business fibers. Cotton pulp is made from rags or cards is identical. clippings from textile mills, raw cotton, and cotton linters. If the pulp is less than 100%. Letterheads are usually printed on one of two cotton, then wood fiber is used for the types of Paper : bond or text.

7 For bonds, the balance. A popular Paper for letterheads is most popular basis weights are 20# and 24#, Paper that is 25% rag content. while for text Paper , the most popular basis Paper mills do not weight is 70#. Finish: finishes can be applied to Paper inline offer envelopes to during the manufacturing process or offline. Envelopes are manufactured from the same Inline finishes are created with rollers that match every type of basis weight Paper as the letterheads in a form a pattern in the Paper while it is still process called converting.

8 Large sheets or rolls wet. Offline finishes are created with steel of Stationery grade Paper are loaded into a rollers that press the pattern into the Paper machine that cuts an envelope pattern out of and are known as embossed finishes. the sheet, then folds and glues the pattern to create an envelope. Popular finishes for letterhead papers include cockle (simulates hand made Paper ); laid (has Business cards are commonly printed on a the appearance of translucent lines running cover stock having a basis weight of 65# or horizontally and vertically in the Paper ); linen 80#.

9 The thickness of the stock depends on (resembles linen cloth); smooth (smooth, the finish, not its basis weight. polished appearance); vellum (an eggshell Paper mills do not offer envelopes to match every appearance that is consistent and even); and type of bond, writing, or text Paper that could be wove (a slight texture with an even finish). used for letterheads. This is particularly true for Watermark: a watermark is a design that has darker shades of Paper . Therefore, before you been embossed into the letterhead during Offline finishes are make your final decision on grade, finish, and manufacturing.

10 The design often identifies created with steel color of Paper , be sure to have us check to make the Paper and the manufacturer. A. sure the stock you are considering is available as watermark is visible when the sheet is held rollers that press the cut sheets, envelopes, and cover weight. In up to light and is considered a hallmark of an pattern into the Paper addition, if you plan on using your letterheads in expensive grade of Paper . and are known as a laser printer, it is wise to consider a Paper that is laser-compatible. Paper sizes: parent sheets, cut sheets, embossed finishes.