SHADES EQ

1 SHADES EQ EQUALIZING CONDITIONING COLOR GLOSSYELLOWORANGEGREENREDBLUEVIOLETUNDER STANDING THE L ABELEXAMPLE: MIXING RATIO COLOR : DEVELOPERDEVELOPERLEVELS OF LIFTUSAGEMINUTESSPECIAL INSTRUCTIONSMix 1:1 SHADES EQ Processing Solution or Processing Solution for Precision Application NoneGloss, Refresh, Correct20 Use only with SHADES EQ Processing Solution or Processing Solution for Precision Application FOR RESISTANT HAIR OR MORE VIBRANT RESULTS: Process for 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes at room temperature. FOR RESISTANT GRAY: Process for 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes at room temperature. FOR A SHEER COLOR RESULT: Process for 20 minutes at room temperature with a diluted formula. When less color deposit is desired, use 000 Crystal Clear SHADES EQ. When lighter color deposit is desired, use 09 or 010 SHADES . 3. MIXING & PROCESSINGNo LiftSunsetFamily (Copper Red)Shade NameLevel or Depth06 CRDILUTION SOLUTION SHADES EQ can be diluted with 000 Crystal Clear or an 09 or 010 shade to lessen or lighten the tone of any SHADES EQ formula.

2 (If less color deposit is required, use 000 Crystal Clear; for lighter deposit, use an 09 or 010 shade.) Use the following chart to customize the formula:HAIR COLOR APPLICATION BEST PRACTICES1. Pre-treat the hair with Redken PreArt and Hair Cleansing Cream. Follow with Extreme CAT or Redken Chemistry as needed. Dry Apply color generously to Zone 1 (the scalp area) using fine " diagonal Use the opposite diagonal to cross-check and ensure proper Use a timer to ensure accurate timing. Do not over or under Always refresh with SHADES all on-scalp applications , start with dry hair and divide into 4 sections. Take " ( cm) partings for even saturation. Process according to Mixing and Processing chart. Rinse, shampoo and condition with Color Extend Magnetics. 4. APPLICATIONTHE REDKEN COLOR MANTR A SHOW OFF YOUR PROFESSIONAL SKILLS. CREATE PHENOMENAL IN ZONES. MA XIMIZE COLOR RESULTS. MINIMIZE STRESS ON Zone accepts color differently based on the condition of the hairWe care for the integrity of even the most sensitized parts of the hairThe combination of alkaline and acidic color maximizes color results and minimizes stress on hairWE APPLY COLOR IN ZONES BASED ON pH SCIENCE BECAUSE:Redken uses the term Zones to refer to different areas of the hair Zones will help you achieve pHenomenal, even color results every time!

3 ZONE 1: Regrowth or root area, approximately the first inch of hairZONE 2: Mid-shaft area, begins where Zone 1 endsZONE 3: Overly porous hair that extends past the shoulders (not all hair has a Zone 3)Alkaline color should only touch virgin hair. Use any alkaline color formula on Zone 1. Always use acidic SHADES EQ color on Zones 2 and 3 for amazing condition and shine while maintaining maximum respect for previously-colored hair. Always use with pH-Bonder to help protect hair s integrity. Zone 3 Zone 2 Zone 1 BACKGROUND COLOR AND TONE Background color is the portion of the color base that helps produce balanced, natural-looking results and gives the shade its foundation. Tone is the portion of the base that gives a shade its unique COLOR WHEELA lways consider the tone of the hair that you are starting with. Use the color wheel to counteract or enhance tones. To counteract tones, select a shade with an opposite tonal value. Remember, opposites neutralize.

4 To enhance tones, select a shade with a similar tonal value. 1. TECHNICAL INFORMATION LEVELDESCRIPTIONUNDERTONECORRECTIVE 10 Ultra Pale BlondePale Ye llowViolet9 Very Light BlondeYellowViolet8 Light BlondeYellow/OrangeBlue/Violet7 Medium BlondeOrangeBlue6 Dark BlondeRed/OrangeBlue/Green5 Light BrownRedGreen4 Medium BrownRed/VioletYellow/Green3 Dark BrownViolet2 Darkest BrownBlue/Violet1 BlackBlueTRADITIONAL LEVEL SYSTEM ( SHADES EQ)COLOR GELS LACQUERSALKALINE GEL COLORCOLOR FUSIONALKALINE CREAM COLORGUIDELINES FOR GRAY HAIR SHADES EQ will effectively blend and color gray hair. Using an NB shade in your formula creates a balance of dyes for optimum results on gray hair. The percentage of gray hair equals the percentage of NB in the formulation. % OF GRAYNBOTHER COLOR GLOSSUp to 25% oz. 1 oz. 25 50%1 oz. 1 oz. 50 75%1 oz. oz. 75 100%1 oz. oz. 2. FORMULATION FORMUL ATION GUIDELINES1. Determine your client s natural hair color level using the SHADES EQ Neutral Brown/Blonde (NB) family swatches found in the swatch book.

5 Remember to consider percentage of gray, hair texture, condition and hair Determine the target color desired by your Select the SHADES EQ shade to enhance, balance or cool to achieve the target color. FORMULATION EXAMPLE:1. Natural Level: 5 light brown/0% gray2. Target Color: Light golden brunette3. Formula: 2 oz. 05G Caramel SHADES EQ + 2 oz. SHADES EQ Processing SolutionRedken recommends that no more than oz. of Color Kickers be added to any SHADES EQ formula: 1 oz. SHADES EQ, oz. Color Kicker, 2 oz. SHADES EQ Processing Solution or Processing Solution for Precision Application. S WAT C H E S All swatches are full-strength formulas on pre-lightened (to pale yellow) hair. SHADES EQ results will vary based on the level of hair to which it is applied. Follow the chart below to see how SHADES EQ Color Gloss will color different levels of LEVEL06AA BONFIREPRE-LIGHTENEDMEDIUMDARKFORMULA01 0304 0607 010 PROPORTIONSM aximum dilution oz. Color Gloss 1 oz.

6 000 Crystal Clear or an 09 or 010 shade 2 oz. SHADES EQ Processing Solution or Processing Solution for Precision ApplicationModerate dilution 1 oz. Color Gloss 1 oz. 000 Crystal Clear or an 09 or 010 shade 2 oz. SHADES EQ Processing Solution or Processing Solution for Precision ApplicationMinimal dilution 1 oz. Color Gloss oz. 000 Crystal Clear or an 09 or 010 shade 2 oz. SHADES EQ Processing Solution or Processing Solution for Precision ApplicationFull Strength 2 oz. Color Gloss 2 oz. SHADES EQ Processing Solution or Processing Solution for Precision Application CHROMATICSALKALINE OIL COLOR NO AMMONIAZONE 1: ALKALINE COLORUP TO 3 LEVELS: OIL CAREUP TO 5 LEVELS: MULTI-DIMENSIONALUP TO 4 LEVELS: HIGH SATURATIONZONE 1: ALKALINE COLOR ZONES 2 & 3: ACIDIC COLORSHADES EQShade contains R5 red dyeTONE Silver/BlueGreen/YellowBlueBlue/VioletBl ue/VioletBlue/VioletBlue/VioletRed/Viole tGoldGold/VioletGold/MauveYellowYellow/Y ellowYellow/OrangeOrangeOrange/RedRed/Or angeRedOrange/OrangeCopper/RedRedRed/Red Red/VioletViolet RoseVioletViolet VioletLEVEL OF DEPOSITTITANIUMGREENNATURALBLUEVIOLET BLUENATURAL ASHPEARLNATURALNEUTRALBROWNBLONDENATURAL WARMGOLD IRIDESCENTGOLD BEIGEGOLDGOLD GOLDWARM GOLDCOPPERAUBURN/ AUBURN ACCENTCOPPER BROWNRED BROWNCOPPER COPPERCOPPER REDREDRED REDRED VIOLETVIOLETROSEVIOLETVIOLETVIOLETBLACK TO GRAY BACKGROUND COLORBROWN TO TAN BACKGROUND COLORNO BACKGROUND COLOR10 ULTRA PALE BLONDE07, 08, 09 and 010 SHADES have the least amount of pigment to provide the lightest levels of deposit.

7 LIGHT SHADES 010 NDelicate Natural 010VV Lavender Ice9 VERY LIGHT BLONDE09 TChrome 09 BSterling09 NAMist09 POpal Glow09 NCaf au Lait09 NBIrish Cr me09 NWCream Soda09 GIHamptons09 GBButter Cream09 GVanilla Cr me09 AAPapaya09 RBBlush09 VRORos 09 VPlatinum Ice8 LIGHT BLONDE08 TSilver08 GNIvy08 VBViolet Frost08 NAVolcanic08 NMojave08 GISt. Barths08 GGGold Dip08 WGGolden Apricot08 CCayenne08 CRSunrise08 VRORose Quartz08 VIridescent Quartz7 MEDIUM BLONDE07 TSteel07 VBViolet Star07 NAPewter07 PMother of Pearl07 NMirage07 NBChestnut07 NWMilk Tea07 GBButterscotch07 GSaffron07 CCurry07 CBSpicestone07 CCUrban Fever07 RRFlame07 VCrushed Amethyst6 DARK BLONDE04, 05 and 06 SHADES are described as medium in their level of SHADES06 TIron06 GNMoss06 VBViolet Lagoon06 NAGranite06 NMoroccan Sand06 NBBrandy06 GITenerife06 GBToffee06 GSt. Tropez06 GGMidas Touch06 WGMango06 AABonfire06 CBAmber Glaze06 RBCherry Cola06 CRSunset06 RRocket Fire06 RRBlaze06 VROM auve Rose5 LIGHT BROWN05 NASmoke05 NWalnut05 NWMacchiato05 GCaramel05 CChili05 CBBrownstone05 RBManzanita05 CCElectric Shock05 RVSangria05 VCosmic Violet4 MEDIUM BROWN04 NAStorm Cloud04 NChicory04 NBMaple04 WGSun Tea04 CBClove04RV Cabernet04 VROV iolet Rose3 DARK BROWN01 and 03 SHADES contain the greatest amount of pigment and deepest SHADES03 NEspresso03 NBMocha Java03 NWCocoa Bean03 GCinnamon03 ATerra Cotta03 RBMahogany03 RRoxy Red03 RVMerlot03 VOrchid1 BLACK01 BOnyxPastels have different end results depending on hair s starting level.

8 For optimal results, use on the following levels or above:Silver Green & Pink: Level 9+Peach: Level 8+Aqua Blue: Level 7+Kickers are vibrant, high-purity SHADES with no added brown or background. These are excellent additives to enhance other SHADES EQ adds more shine and can be used alone or to dilute the intensity of any ClearPastel Silver GreenPastel Aqua BluePastel PeachPastel Pink Yellow Kicker Orange Kicker Red Kicker Violet KickerCOMING IN OCTOBER!NEW!NEW!#GLOSSITUP#GLOSSITUP#SHA DESEQ#SHADESEQ#GLOSSITUP#GLOSSITUP#SHADE SEQ#GLOSSITUP#GLOSSITUP SHADE CHARTFor more information: us on us on FacebookFollow us on us on Facebook PRE-SERVICE BEST PRACTICES Before you begin any chemical Precisely follow package instructions for haircolor, lightener and texture products Wear suitable gloves for all applications Perform necessary patch tests as outlined in the directions Utilize protective smocks or capes for you and your clients during the service SKIN ALLERGY TEST PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT, AS ALLERGIES CAN DEVELOP SUDDENLY, EVEN THOUGH YOUR CLIENT HAS PREVIOUSLY USED A HAIRCOLOR PRODUCT FROM THIS BRAND OR ANOTHER.

9 If your client has a tattoo, the risk of an allergic reaction may be increased. SKIN ALLERGY TEST INSTRUCTIONS1. Clean an area the size of a quarter in the bend of your client s elbow with soap and Pat Using a plastic utensil, mix oz. (15 ml) of SHADES EQ and oz. (15 ml) of SHADES EQ Processing Solution (the ratio should be 1 part haircolor to 1 part developer) in a plastic or glass container. Tightly recap the haircolor and developer. Do not use metal Apply mixture to the test area with a cotton swab or Let test spot dry. Instruct client not to wash, cover or disturb test area for 48 Instruct client to examine test area periodically over the next 48 hours. If he/she experiences any reactions such as redness, burning, itching, swelling, skin abrasions, eruptions or irritation in or around the test area, DO NOT COLOR YOUR CLIENT S HAIR UNTIL HE OR SHE HAS CONSULTED A DOCTOR. STRAND TEST SHADES EQ may be readily accepted by porous hair that has been chemically treated or damaged from environmental exposure or heat styling.

10 Always conduct a preliminary strand test to see how the hair will accept color. If ends are very porous, use a diluted or lighter formula. *Apply SHADES EQ to a small section of hair and process according to directions. FULL STRENGTH 1 cap ( ) selected shade 1 cap ( ) SHADES EQ Processing Solution PRE-SERVICE STEPS Deposit-only won t lift or lighten Ammonia free for a pleasant smell Acidic pH helps prevent swelling and cuticle damage and ensures gentle processing for outstanding condition and shine Mix of direct and oxidative dyes Blended with wheat amino acids and gives you healthy-looking, conditioned results Liquid consistency for quick bottle application Fast 20-minute processing timeSERVICE OPPORTUNITIES SHADES EQ EQUALIZING CONDITIONING COLOR GLOSSMODERATE STRENGTH 1 cap ( ) selected shade 1 cap ( ) 000 Crystal Clear or 09 shade 2 caps ( ) SHADES EQ Processing Solution *When less color deposit is desired, use 000 Crystal Clear.