リッツ・カールトン ホテル - ssm-gcbm.com

1 1 2,000 32,000 3 ( ) We are Ladies and Gentlemen serving Ladies and Gentlemen 3 1.

2 2. 3. Mariott International Mariott International LLCThe Ritz Carlton Hotel Company LLC LLCThe Ritz Carlton Hotel Company LLC Ritz Carlton Hotel Ritz Carlton Hotel

3 1850 1898 1899 1905 1907 1983 1993 1994 1998 2007 1898 2005 2005 2007

4 1997 5 530 292 .. ( ) 7 2 .. ( ) 2009 2006 2008 20,000 ( ) 1011 1479 833 ( )

5 117 438 259 1992 259 1994 177 1994 438 2002 57 2003 389 07/2005 290 12/2005 179 03/2007 248 08/2007 314 03/2009 204 SWOT - Strength SWOT Weakness SWOT Opportunities SWOT Threats STPM segmentation STPM Targeting 50 STPM Positoning STPM Marketing Mix Product STPM Marketing Mix Price 52,000 67,000 110.

6 000 130,000 133,000 150,000 190,000 STPM Marketing Mix Place STPM Marketing Mix Promotion 10 ( ) ( . ) ( ) The Japan Times( ) BP