STRATEGIC MANAGEMENT - NMIMS

1 STRATEGIC MANAGEMENT . S. IM. NM. COURSE DESIGN COMMITTEE. TOC Reviewer Content Reviewer Mr. Girish Sonawane Mr. Akinet Bais Visiting Faculty, NMIMS Global Access - Visiting Faculty, NMIMS Global Access - School for Continuing Education. School for Continuing Education. Specialization: Human Resources Specialization: International Business S. IM. Author : V S P Rao NM. Reviewed By : Mr. Akinet Bais Copyright: 2015 Publisher ISBN: 978-81-8323-120-6. Address: A-45, Naraina, Phase-I, New Delhi 110 028. Only for NMIMS Global Access School for Continuing Education School Address V.

2 L. Mehta Road, Vile Parle (W), Mumbai 400 056, India. NMIMS Global Access School for Continuing Education iii C O N T E N T S. CHAPTER NO. CHAPTER NAME PAGE NO. 1 Introduction to STRATEGIC MANAGEMENT 01. 2 Models of STRATEGIC MANAGEMENT 39. 3 STRATEGIC MANAGEMENT in Global Environment 65. 4 Competitive Analysis 85. 5. S. Industry Analysis 111. IM. 6 STRATEGIC MANAGEMENT Process 161. 7 Formulating Corporate Level Strategy 185. NM. 8 Formulating Business Level Strategy 231. 9 Analysing Resources and Capabilities 261. 10 Formulating Functional Level Strategy 295.

3 11 Corporate Goals and STRATEGIC Gap 331. 12 Managing Internal Organisation for Strategy 351. Implementation 13 Case Studies 387. NMIMS Global Access School for Continuing Education iv STRATEGIC MANAGEMENT . C U R R I C U L U M. Introduction to STRATEGIC MANAGEMENT : Definition of STRATEGIC MANAGEMENT , Nature of STRATEGIC MANAGEMENT , Dimensions of STRATEGIC MANAGEMENT , Need for STRATEGIC MANAGEMENT , STRATEGIC MANAGEMENT Process, Vision, Mission and Business Definition Models of STRATEGIC MANAGEMENT : Mintzberg, Ansoff, Porter, Prahalad and Gary Hammel, McKinsey's 7'S Framework: A Tool to Evaluate and Control an Organisation STRATEGIC MANAGEMENT in Global Environment: Need for Globalization, Different Types S.

4 Of International Companies, Development of a Global Corporation, Complexity of Global Environment, International Culture, Implementing Global Strategies IM. Competitive Analysis: Competitor Analysis Framework, Rivalry Analysis, Competitive Dynamics, Competitive Rivalry Industry Analysis: Formulation of Strategy, Five Competitive Forces that Shape Strategy, NM. PESTLE Analysis, Competition and Value, Industry Structure, Technology Lifecycle, Industry Analysis in Practice, Defining the Relevant Industry STRATEGIC MANAGEMENT Process: Purposes of STRATEGIC MANAGEMENT Process, Steps involved in the STRATEGIC MANAGEMENT Process, STRATEGIC MANAGEMENT Process, Strategy Formulation, Constraints and STRATEGIC Choice, Strategy Implementation, STRATEGIC Control and Assessment Formulating Corporate-Level Strategy: Balanced Score Card: A Balanced Approach, Grand Strategies.

5 STRATEGIC Alternatives, Growth/Expansion Strategy, Diversification Strategy, Stability Strategy, Retrenchment Strategy, Turnaround Strategies, Combination Strategies Formulating Business Level Strategy: Porter's Competitive Strategies, Competitive Advantage, Competitive Advantage Factors, How to Build or Acquire Competitive Advantage? Acquiring Core Competence, Low Cost Strategies, Differentiation Strategies, Focus Strategies Analyzing Resources and Capabilities: Factors affecting the Internal Environment, Resources and Capabilities as Sources of Profit, Resources of the Firm, Organizational Capabilities, Appraising Resources and Capabilities, Putting Resource and Capability Analysis to Work, Developing Resources and Capabilities NMIMS Global Access School for Continuing Education v Formulating Functional Level Strategy.

6 Putting Strategy into Action, Structural Design, Information and Control System, Human Resources Corporate Goals and STRATEGIC Gap: Corporate Goals, STRATEGIC Gap, Porter's Generic Strategies Managing Internal Organization for Strategy Implementation: Issues in Strategy Implementation, Strategy Structure Relationship, Divisionalisation: Product and Geographic Forms, Diversification, STRATEGIC Business Units (SBUs), Project Organisation, Matrix Organisation Structure, New Design Options, Factors Influencing Organisation Structure, Structure and Strategy Implementation S.

7 IM. NM. NMIMS Global Access School for Continuing Education NM. IM. S. C H A. 1 P T E R. INTRODUCTION TO STRATEGIC MANAGEMENT . CONTENTS. Introduction S. Definitions of STRATEGIC MANAGEMENT Nature of STRATEGIC MANAGEMENT IM. Dimensions of STRATEGIC MANAGEMENT Need for STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT Process Strategy Levels Typologies and Methods of Strategy NM. Vision Defining Vision Nature of Vision Characteristics of Vision Statements Mission Defining Mission Importance of Mission Statement Characteristics of a Mission Statement Components of a Mission Statement Formulation of Mission Statement Evaluating Mission Statement Business Definition Summary Descriptive Questions Answers and Hints Suggested Readings for Reference NMIMS Global Access School for Continuing Education 2 STRATEGIC MANAGEMENT .

8 INTRODUCTORY CASELET. N O T E S. RISE AND DOWNFALL OF KODAK. Eastman Kodak revolutionised the photography industry by recording images on a film (as against the traditional glass plates). through a novel product called portable camera, in early 1901. The camera was a major hit with millions of customers. The name . Kodak became the most respected brand of photographic films almost instantaneously. Continuous innovations (especially the colour film those yellow little boxes of film) and the absence of competition took Eastman Kodak Company to dizzying heights over the years.

9 It became a giant corporation registering sales of over $20 billion by 1990 powered by contributions from a vast army of over 1 lakh employees. The ad campaign: You press the button; we do the rest made Kodak a household name all over the globe. Meanwhile, Fuji Photo Film Company of Japan entered the fray with a little green box of film that challenged S. Kodak's dominance for over a century. Using latest manufacturing technologies, Fuji cut the price down aggressively without, of course, sacrificing quality. For the customers, both were equally IM. good.

10 But the big price differential between product prices brought Kodak down and the company lost the title of official film of the 1984 Summer Olympics to Fuji. From then onwards, Fuji gained market share steadily as customers came to realise that Fuji is a legitimate alternative to Kodak and is not just a low price brand. The introduction of digital imaging technologies at around the NM. same time from the likes of Sony, Cannon, Motorola, Casio and Hewlett-Packard changed the rules of the game, more or less, permanently. In the interim, a bad acquisition (a pharma company).