STUDY GUIDE - Boost Juice

1 STUDY GUIDESQUEEZE MORE OUT OF LIFE!AT Boost , WE WANT EVERY SINGLE CUSTOMER TO LEAVE SMILING AND FEELING JUST THAT LITTLE BIT BETTER. From our amazing Boost franchise partners, dedicated Boosties and passionate Support Centre employees, everyone embodies a Love Life attitude and remains committed to providing a world class customer experience. WHAT WE RE ABOUTWHAT WE RE ABOUT 3 THE Boost JOURNEY 4 & 5 THE FOUNDER 6 & 7 PRODUCT INNOVATION 8 SUPERMARKET RANGE 9 GUARANTEE 9 MARKETING AND PROMOTIONS 11 MARKETING CAMPAIGNS 12 & 13 DIGITAL BITS 14 & 15 CUSTOMER SERVICE 6 & 17 FRANCHISING 18 & 19 OPERATIONS TEAM 20HR 21 Boost INTERNATIONAL 22 STORE DESIGN AND DEVELOPMENT 23 AWARDS 24 & 25 FAQS 26 RETAIL ZOO 27 CONTENTS3 INNOVATIVE RETAIL CONCEPT While the Juice bar concept was relatively new for Australia, the way Boost presented the brand was also new for retail in general.

2 Boost was never simply about healthy and great tasting Juice or smoothies - the brand is built on the entire Boost experience that takes place every time a customer enters a experience is a combination of a great tasting product, served by positive and energetic people who greet you with a smile and are polite enough to call you by your first name in a bright and colourful store environment with fun music to match! This point of difference is further enforced through the brand s on-going commitment to product innovation, unique tactical marketing campaigns and partnerships, a robust customer relations strategy and our Vibe Club loyalty program that rewards loyal customers.

3 THE GROWTH OF Boost Juice BARSV ision and passion were the true driving forces behind the success of Boost however, there was nothing smooth about the journey. It was the many hurdles and obstacles faced that shaped the brand into the Boost you know today. We have always been committed to growth and building a brand that we knew was the best it could be! There are now over 580 Boost stores across the globe, and with three new brands under the Retail Zoo banner (Salsas Fresh Mex Grill, Betty s Burgers and Cibo Espresso) the current store total is over 660! Boost is a market leader in its field, and its dedication to innovation across all teams has continued to set the brand apart from competitors time and time again.

4 WELLNESSWhen Boost began, food courts were littered with fast food outlets offering much of the same thing. Our smoothies and juices are diverse and we have something for everyone, from healthy to indulgent options, and all made using real fruit and veg!But we re not just here to give customers great tasting smoothies and juices, we also want to share our energy, passion and love life ethos that celebrates the perfectly BOOSTJOURNEY JOURNEY A Boost IS BORN!In 2000, Janine Allis saw a gap in the Australian market for a healthy fast food alternative. As a consumer she had always struggled to find anything healthy to eat and drink when she was out. With no business experience, only a passion to do retailing differently, she developed a business plan and raised $250,000 through friends.

5 The idea was simple: make healthy living both tasty and fun and build a brand that embodied her Love Life philosophy. By using real fruit and vegetables, along with Janine s passion to create something that was unlike anything else in the market, the concept of Boost began to take shape. 45 I ve had no formal business training, just a simple common-sense approach to business. I did not know what the traditional path looked like so I made it up along the way she admits. For most people, the formula for achieving success in life is to STUDY hard, get good grades, get into a good business school or university and work your way up the Janine s way was to work 3 jobs so that she could fulfil her dream of travelling the world and let life take her on a journey.

6 This journey took Janine around the world where she took on roles from a nanny in a little village in France to working for rock and movie stars on a yacht in the South of France and the s business approach has made her a leader in her field, with BRW listing Janine as one of the top 15 people who have changed the way business is done in the last 25 is now sharing her knowledge with others, including through her a role as a Shark and mentor on Channel Ten s Shark Tank, and as an Honorary Professor with the Macquarie Graduate School of most recent adventure has been as a Champion contestant on Channel Ten s Australian Survivor from her Directorship with Retail Zoo, Janine is a Director on the publicly-listed Michael Hill Jewellers, and was the first female director on the board of the Hawthorn Football Club.

7 She is also the Best-selling author of The Accidental Entrepreneur, which is the story of Janine s journey with s philosophy is simple if she can do it, anyone can. I still love getting up every morning and being a part of this great adventure. I ll keep doing it as long as I love it and who knows where we could end up next! Janine Allis Founder - Boost Juice BarsTHEFOUNDERJANINE IS NOT YOUR EVERYDAY SELF-MADE BUSINESSWOMAN. SHE GREW HER Juice AND SMOOTHIE EMPIRE FROM HER KITCHEN BENCH TO AN INTERNATIONAL SUCCESS STORY. @janineboost @janine_allis you want to know more about Janine, you can pick up a copy of her book at any Boost store, or follow her HER PATH HAS BEEN ANYTHING BUT ORDINARYT here are now over 550 Boost stores across the globe, and with three new brands under the Retail Zoo banner (Salsas Fresh Mex Grill, Betty s Burgers and Cibo Espresso) the current store total is over 640!

8 67 Every product is reviewed for its nutritional qualities and taste, and we have a variety of healthy and indulgent drinks to suit all everyones needs! Boost Australia s product offering caters to a wide variety of customers, and people have the option to customise Juice and smoothie blends to meet their dietary requirements (like gluten-free, dairy-free and protein-enriched). With smoothies, crushes, juices and better for you snacks (like our delicious protein balls) on offer across the country, you ll always be able to find something delicious at Boost !Product development is a very exciting part of Boost . It is where our imagination flies. Putting together different types of fruits, vegetables, yoghurt, sorbet and many other things to make it taste delicious can be a challenge.

9 We are always looking for new and exciting flavours to create new drinks for you to love us, and have a drink for every mood you might be in! We love to play around with our blenders and all sorts of fruit and vegetables, and although not all the combinations work, we definitely have fun until we get an AMAZING smoothie that s nutritious and re always on the lookout for exciting new ingredients to use to make our smoothies EVEN better. We ve recently introduced Plant Protein and Almond Milk (in select stores), and have a heap of exciting new product innovations hitting stores soon!EVER WONDERED WHO COMES UP WITH OUR DELICIOUS TASTING SMOOTHIE COMBINATIONS? PRODUCT INNOVATIONSUPERMARKETRANGE The truth is, life can be a whirlwind at times - and making time for yourself is oftenthe last thing on your mind.

10 That s whereBoost comes in. We want you to be the bestversion of you, and are confident your Boostexperience will always leave you feeling justthat little bit better. We re convinced you llagree, so here s the deal: if, after two sips, you don t love your Boost , we ll be happy to replace it. And if your favourite item isn t on the menu, or you ve got a funkier mix in mind, just shout out and we ll serve it right up. That s our guarantee to you. If we ve done something right or something wrong, don t be shy let us know! It really is the best way we can improve. And on one final if you want to know all the facts, figures and allergy advice on our products, you ll find all the info you need on our website.