SUPER CATEGORIES OF FMCG - Worldwide | Nielsen

1 SUPER CATEGORIES OF FMCGASIA PACIFICCONTENTSCLICK BOX TO SEE COUNTRY CATEGORY DETAILSVIETNAMCHINAPHILIPPINESTHAILANDMA LAYSIASINGAPOREAUSTRALIAHONG KONGINDIAINDONESIAJAPANSOUTH KOREANEW ZEALANDTAIWANMYANMARC opyright 2017 The Nielsen Company (US), LLC. All rights reserved. Confidential and and the Nielsen logo are trademarks or registered trademarks of The Nielsen Company (US) LLC. AUSTRALIA (1/4)HEALTH & BEAUTYA dult Incontinence ProductsAntacid & Stomach RemediesAntiseptic Crms Spray & OintsBaby AccessoriesBaby CreamsBaby JelliesBaby MedicationsBreath FreshenersChest RubsCold Tablets & CapsulesCold TreatmentsCondomsCosmetics & Cosmetic AccessoriesCotton WoolCough LiquidsDental Floss/FlossersDental Health GumDenture CareDeodorantsDepilatoriesDisposable Baby Nappies & LinersEar MedicationEye MedicationsFirst Aids & DressingsFoot CareHair AccessoriesHair ColourantsHair CreamsHaircareHand

2 CleanersInfant HygieneLinimentsMale FragrancesMedical Equip/ Accessories/ SuppliesMedication GeneralMoist TowelettesMouthwashesNail Polish RemoversNasal Sprays & DropsNursing PadsNutritional SupplementsOral AnalgesicsPerfumePersonal LubricantsPersonal WashPregnancy Test KitsRazor BladesSanitary ProtectionShaving PreparationsSkin Care Sunning PreparationsTalcum PowderToiletries Gift PacksTonic SupplementsToothbrushesToothpasteVitamin s Minerals Herbal SupplementsDRY GROCERYA rtificial SweetenersAsian/Japan Cooking FoodBaby RusksBaked Beans & SpaghettiBaking PowderBiscuitsBottled & Canned SaucesBreadBreadcrumbs/Coating & stuffing MixesBreakfast CerealsCake DecorationsCakes/Pies & Pasties FreshCanned Beans/SaladsCanned Corned MeatsCanned Fish & SeafoodCanned Fruit/Fruit SnacksCanned Hams/Franks&hot Dogs/OtherCanned MealsCanned VegetablesCitric Acid/Baking Soda/Crm TartarCocoa & Cooking ChocolateCoconutCoconut Crm & MilkCooking WineCorn SyrupDip MixesDr Ck/Pudd/Chsck MixesDried FruitDried

3 VegetablesEggsEssences & ColouringsFlourGelatineGolden Syrup/Treacle/ MolassesHerbs & Spices/Curry Powders / PepperHoneyIce Cream Cones & WafersIcings & MarzipanIndian FoodsInfant FormulasJam & MarmaladeMarinadesMeat & Fish PastesMexican FoodMixes & BattersMustardOils & FatsPackaged & Prepared MealsPasta/NoodlesPastry SheetsPeanut ButterPickles & RelishesProcessed Milk ProductsRiceSalad DressingsSaltSauce & Gravy MixesSavoury SpreadsShelf Stable DessertsSoupSoup Mix & PulsesStocks & FlavouringsSugarSweet SpreadsTomato Paste & PureeToppings Unprocessed & Baking NutsVegetable & Yeast ExtractsVinegarWhole PicklesCopyright 2017 The Nielsen Company (US), LLC.

4 All rights reserved. Confidential and and the Nielsen logo are trademarks or registered trademarks of The Nielsen Company (US) LLC. FROZEN FOODC hilled DessertsCookie DoughDrinksFish/SeafoodFruitIce CreamMealsMeat & PoultryPastryPizzaRiceSnacksVegetablesCH ILLED FOODSB utter & MargarineCheeseChilled CreamChilled MealsChilled Meat & PoultryChilled PastaChilled Savoury PastryChilled SeafoodChilled Vegetable ProteinFresh Chilled SoupMilk White Fresh And Long lifePatePrepacked Small goodsPrepared DipsReady Made CustardYogurt & Dairy DessertHOUSEHOLDAir Fresheners & DeodorisersAntiseptics & DisinfectantsBannister Brushes & BroomsCarpet

5 CleanersClothing DyesCoffee FiltersDegreasersDishwasher AccessoriesDrain CleanersDrinking StrawsFabric Softeners/Antistatic PadsFacial TissuesFood Wrapping MaterialsFurniture PolishHousehold CandlesHousehold CleanersHousehold InsecticidesInsect RepellentsIroning Aids/Laundry StarchLaundry SoapsLight BulbsLiquid BleachesMetal PolishesMops & RefillsMould TreatmentsOven CleanersPackaged DetergentsPaper TowelsPre Wash Stain RemoversRat Bait & PoisonsRigid Foil ContainersRubber GlovesScourers& WipesServiettes Single UsePaper/Table WareStorage Garbage BagsToilet CleansersToilet TissuesVacuum Cleaner BagsWindow CleanersFRESH PRODUCEBulk Nuts/Dried FruitsConvenience ProduceFlowersFruitHerbs And SproutsSalad ProduceSeafoodVegetablesWater CoolerAUSTRALIA (2/4)Copyright 2017 The Nielsen Company (US), LLC.

6 All rights reserved. Confidential and and the Nielsen logo are trademarks or registered trademarks of The Nielsen Company (US) LLC. OTHERA ction Figures & SetsAdult FootwearArt/CraftBaitBakewareBathroomBat hroom Textiles BatteriesBBQ EquipmentBe Safe ProductsBedroom Textiles Book Covers & LabelsBooksBoxed GamesBoyswearBrasBuilding Blocks & SetsCalculatorsCandlewareCar AccessoriesCar Cleaners And PolishesCar ConsumablesCar Maintenance ProductsCar ToolsChildren s FootwearChilly Bins & CoolersChristmas ProductsClothes PegsComputer AccessoriesComputer GamesCookwareCorrection ProductsCrockeryCutleryDecorations DekaDiaries & Address

7 BooksDolls & AccessoriesDress AccessoriesDress Up & Jewellery SetsDVD/ VCD/ CD/ Video/ AudioElectrical AccessoriesEnvelopesFemale Briefs & Boxer ShortsFiling ProductsFire StartersFirewood/Coal/CarbonettesFlammab le SpiritsFurnitureGarbage & Trash ProductsGardeningGirls wearGlasswareGlueGreeting Cards & AccessoriesHaberdasheryHardware MiscHardware PadlocksHome Brew SuppliesHome HandymanHosieryHousewaresIceInfant AccessoriesInfant ToysInfant s wearInflatablesKitchen Textiles KitchenwareLaundryLotteryLuggage & BagMagazinesMale Briefs & Boxer ShortsManchesterMaps And GuidesMatches & LightersMens Business ShirtsMens KnitwearMenswearMerceryMobile Phone & AccessoriesModels & Kit setsMusicNewspapersOdd StuffOther Female UnderwearOther Male UnderwearOther StationeryOutdoor EquipmentPainting ProductsParty Accessories DekaParty Accessories Key AccountsPersonal AccessoriesPhoto Albums & FramesPhotographyPlasticwarePlayset/Acce ssoriesPlumbing ProductsPool ChemicalsPuzzlesSelf Adhesive TapeSewing ProductsShoe

8 NeedsShopping BagsSmall AppliancesSocksSoft ToysSpare Parts OtherSport Goods Stickers/PostersStorageSunglassesToddler wearTorchesToy Guns / AccessoriesToy VehiclesTravel AccessoriesUnknownWater FiltersWater ToysWomen s KnitwearWomen s SleepwearWomen s SportswearWriting InstrumentsWriting PaperAUSTRALIA (3/4)Copyright 2017 The Nielsen Company (US), LLC. All rights reserved. Confidential and and the Nielsen logo are trademarks or registered trademarks of The Nielsen Company (US) LLC. IMPULSE FOODB iscuitChocolate-TotalCrispy Snack FoodFull ConfectioneryJelly & PuddingLollipopLoose Pack ConfectioneryTotal Chewing GumBEVERAGEA sian Traditional DrinkCarbonated Soft DrinksFunctional DrinksJuicePackaged WaterReady to Drink CoffeeReady to Drink TeaBABYBaby Cereal Baby PowderDiaperInfant Milk FormulaPERSONAL CAREC ondomDeodorantFacial CleanserLip BalmMouth WashPersonal WashRazor BladesRazorsReady to Use Facial MaskSkin MoisturiserTonerToothbrushToothpastePAD/ TISSUEA dult DiaperBathroom

9 TissueFacial TissueSanitary ProtectionWet Tissues & Baby Wet WipesDIARY FOODL iquid MilkYoghurtOTHER FOODI nstant CoffeeBouillonBreakfast CerealCordialsEdible Oil (Consumer Pack)Instant ConjeeInstant NoodlesMilk PowderSoy Sauce/Oyster SauceTea PowderTonic DrinksHOUSEHOLDAir FresherBatteryDish Washing LiquidFabric SoftenerHousehold Cleaning ProductLaundry DetergentPlastic BagPlastic WrapShoe PolishINSECT CONTROLE lectric Mosquito RepellentInsect Bite TreatmentInsect RepellentsInsecticideHAIR PRODUCTSHair ConditionerHair Styling ProductShampooCHINAC opyright 2017 The Nielsen Company (US), LLC.

10 All rights reserved. Confidential and and the Nielsen logo are trademarks or registered trademarks of The Nielsen Company (US) LLC. TOTAL CIGARETTEC igaretteTOTAL PET FOODPet Food (For dogs & cats)TOTAL ALCOHOLIC DRINKSBeerBrandyRTD Alcoholic DrinksTotal WineTOTAL BABY PRODUCTBaby FoodInfant DiapersInfant Milk FormulaTOTAL HOUSEHOLD PRODUCTB utter/Margarine/LardCheeseCreamEggsFroze n Dim SumFrozen MeatFrozen PastriesFrozen Rea