“SWOT Analysis – Instrument for Strategic …

1 1 2007 by Steinbeis Global Consulting and GovernmentDr. Karin DenisowInstitute Global Consulting and Government swot Analysis Instrument for Strategic Developmentof Human Resources Management (HRM) Paper presented to the First National Conference forADMINISTRATION, DEVELOPMENT AND TRAININGof The National Institute of Administration (Tripoli, Libya)Tripoli 28 29 October 2007 Steinbeis Foundation and University 2 2007 by Steinbeis Global Consulting and GovernmentPositioning of HRM in the modern AdministrationFunctions of HRM: Do we know, what we are and what we want to achieve?

2 How to promote a change by HRM?Roles of HRM:Personal DevelopmentRecruitmentEmployees care:Supervision, Mentoring, ServicesAdministrationStrategic Business PartnerChange AgentEmployee ChampionAdministratorPromoterExpertGoal: Meet Strategic goals of organisation by attracting, developing, organising andempowering the employeesWork Design 3 2007 by Steinbeis Global Consulting and GovernmentPromoting a Change by Modern HRMI ndividual Learning ProcessValuesAttitudesNeedsMotivesGoalsE xperiencesAbilitiesSkillsKnowledgeLearni ng within a concrete to achieve Personal MasteryLearning in loopsGrowth.

3 New experiencesnew situationsnew activitiesAssimilation:known things in a new lightnew characteristics in persons orthingsnoticed subtle differencesIntegration:recognizing relationshipsdiscovering similaritiesconsidering multiple aspects 4 2007 by Steinbeis Global Consulting and GovernmentPromoting a Change by Modern HRMO rganisational Development Process with LearningTime LineDevelopmentLevel OPENMOVECONSOLIDATEOld thinkingNew thinkingCrucial point:Participation 5 2007 by Steinbeis Global Consulting and GovernmentExternal (Market)Internal (Company)ThreatsOpportunitiesWeaknessesS trengthsCriteria forassessing a newventure orpropositionSWOT- Analysis Instrument of Strategic planningin dynamic developmentProduct:What quality of Services?

4 Price:Which results withhow many costs?Place:Level of image, influence and acceptance?Promotion:Who knows what we do and plan?StructuresInstrumentsBehaviourBelie fsRessources 6 2007 by Steinbeis Global Consulting and GovernmentSWOT Analysis / Criteria Examples for HRMWhat are the opportunities for our HRM?Examples: New management team wanting to improvebusiness through organizational developmentand cultural development programmes Governmental programmes to promote thequalification of young peopleWeaknessesStrengthsThreatsWhat are the weaknesses of our HRM?Examples: Poor position in management: Reactive ratherthan pro-active work No ideas to meet the lack of young, qualifiedpeopleWhat are the strengths of our HRM?

5 Examples: Developed techniques for HRM Innovation culture in the HRM-Team Modern IT-InfrastructureOpportunitiesInternal Factors (Company)External Factors (Market, internal environment)What are the threats for our HRM?Examples: Contribution of HRM not recognised by topmanagement Budget reduction for vocational training andfurther training Deficit of well qualified people in labour market 7 2007 by Steinbeis Global Consulting and GovernmentSWOT Analysis / Criteria Examples for an managerWhat the my/ Your threats ?Examples:De-centralisation having the effect of removingdepartmentsElimination of middle management layersWhat are my/ Your opportunities ?

6 Examples:More general management opportunitiesrequiring development of new managersDevelopment of new locations and need formanagementWeaknessesStrengthsThreatsW hat are my/ Your weaknesses ?Examples:Not good at achieving results through undirecteduse of personal energies,trouble at expressing themselves orally and onpapermanagement experience and expertise limitedWhat are my/ Your strengths?Examples:Enthusiasm, energy, imagination, expertise insubject areaexcellent track record in specialized areaOpportunities 8 2007 by Steinbeis Global Consulting and GovernmentWorking with swot -AnalysisWhere?

7 In national institutions, administration bodies and in enterprisesTarget Groups? Organisation as the whole - Teams/Project Teams - IndividualsFixing andranking thestrategic goalsSWOT-Analysiswith respect tothe strategicgoalsDevelopment ofan action planOrganisation andrealisation of thedevelopmentprocess, as aprojectMonitoring theprocessFixing resultsFollow up12345 OrientationOpenOpenMoveConsolidate 9 2007 by Steinbeis Global Consulting and GovernmentEFFECTS OF swot -ANALYSIST ransparencyAwarenessParticipationMotivat ion for changeInvolvement in changeLearning in work activitySWOT helps to understand.

8 - where you want to be- when, why, and what the measures will be for having got is an technique to- communicate- involve- enable and facilitate participation HRM promotes learning and change processes by changing itself and help the managers to reach success. 10 2007 by Steinbeis Global Consulting and GovernmentTHE END The future is here. It's just not widely distributed yet. William GibsonThank FoundationSteinbeis University BerlinSteinbeis Office Tripoli