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SWOT Analysis Template - Sales and Marketing for …

swot Analysis TemplateInternal Factors (Strengths / weaknesses ) General: People, Process, Technology, Information, Ideas, Beliefs, Values, Experience Departmental: Sales , Marketing , Finance, HR, IT, Administration, Operations Financial: Costs, Assets, Liabilities, Capital, Leverage, Liquidity, Expenses, Value, Profitability, Revenue, Debt, Risk Organizational: Management, Team, Morale, Structure, Location, Industry, Business Model, Partners, Accreditations Operational: Efficiencies, Time, Cost, Manpower, Machines, Automated, Manual Marketing : Product, Price, Place, PromotionExternal Factors (Opportunities / Threats) Macroenvironment: Social, Economic, Legal, Government, Technology, Environment Market: Customer, Competition, TrendsCopyright 2008 Strengths What are your de facto strengths? What are your competitive strengths? What are your perceived versus real strengths? What other internal factors will help you? weaknesses What are your de facto weaknesses ?

SWOT Analysis Template Internal Factors (Strengths / Weaknesses) • General: People, Process, Technology, Information, Ideas, Beliefs, Values, Experience

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Transcription of SWOT Analysis Template - Sales and Marketing for …

1 swot Analysis TemplateInternal Factors (Strengths / weaknesses ) General: People, Process, Technology, Information, Ideas, Beliefs, Values, Experience Departmental: Sales , Marketing , Finance, HR, IT, Administration, Operations Financial: Costs, Assets, Liabilities, Capital, Leverage, Liquidity, Expenses, Value, Profitability, Revenue, Debt, Risk Organizational: Management, Team, Morale, Structure, Location, Industry, Business Model, Partners, Accreditations Operational: Efficiencies, Time, Cost, Manpower, Machines, Automated, Manual Marketing : Product, Price, Place, PromotionExternal Factors (Opportunities / Threats) Macroenvironment: Social, Economic, Legal, Government, Technology, Environment Market: Customer, Competition, TrendsCopyright 2008 Strengths What are your de facto strengths? What are your competitive strengths? What are your perceived versus real strengths? What other internal factors will help you? weaknesses What are your de facto weaknesses ?

2 What are your competitive weaknesses ? What are your perceived versus real weaknesses ? What other internal factors will hinder you? Opportunities What current opportunities do you face? What future opportunities do you face? What opportunities do you face re. competitors? What other external factors will help you? Threats What current threats do you face? What future threats do you face? What threats do you face re. competitors? What other external factors will help you?


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