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TH 2018 ALL RADIO LISTENING - RAJAR

RAJAR DATA RELEASE | QUARTER 4, 2017 ALL RADIO LISTENINGALL RADIO LISTENINGT oday RAJAR announced million adults or 90% of the adult (15+) UK populationtuned in to their selected RADIO stations each week in the fourth quarter of 2017 . This is up by approximately 178,000 adults on the same Quarter of the previous Year (Q4,2016). The total average number of weekly hours listened to RADIO for this quarter is the population tune in to RADIO every Q4 2011 Q4 2012 Q4 2013 Q4 2014 Q4 2015 Q4 2016 Q4 2017 AVERAGE HOURS PER LISTENERMore than 3 in 5 adults aged 15+ are LISTENING to RADIO via a digital platform in terms of weekly reach*. With 34 million people now tuning in to RADIO via a digitally enabled receiver (DAB, DTV, Online or App) each week.

RAJAR DATA RELEASE | QUARTER 4, 2017 ALL RADIO LISTENING ALL RADIO LISTENING Today RAJAR announced 48.9 million adults or 90% of the adult (15+) UK population tuned in to their selected radio stations each week in the fourth quarter of 2017.

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Transcription of TH 2018 ALL RADIO LISTENING - RAJAR

1 RAJAR DATA RELEASE | QUARTER 4, 2017 ALL RADIO LISTENINGALL RADIO LISTENINGT oday RAJAR announced million adults or 90% of the adult (15+) UK populationtuned in to their selected RADIO stations each week in the fourth quarter of 2017 . This is up by approximately 178,000 adults on the same Quarter of the previous Year (Q4,2016). The total average number of weekly hours listened to RADIO for this quarter is the population tune in to RADIO every Q4 2011 Q4 2012 Q4 2013 Q4 2014 Q4 2015 Q4 2016 Q4 2017 AVERAGE HOURS PER LISTENERMore than 3 in 5 adults aged 15+ are LISTENING to RADIO via a digital platform in terms of weekly reach*. With 34 million people now tuning in to RADIO via a digitally enabled receiver (DAB, DTV, Online or App) each week.

2 * Weekly reach is the number of people (adults 15+) in the UK who listened to a RADIO station for at least five minutes in the course of an average week during the the population tune in to digital RADIO every weekFor Publication Enquiries contact;Lyndsay Ferrigan Communications ManagerRAJAR Tel: 020 7395 0636 Email: INFORMATIONAny use of information in this news release must acknowledge the source as " RAJAR / shareof all RADIO LISTENING via a digital platform now stands at -up 9% year on year. The digital share is comprised of DAB ( ), Online/App ( ) and Digital TV ( )On average a listener tunes into hours of Live RADIO per week.

3 "Please note that the information contained within this quarterly data release has yet to be announced or otherwise made public and as such could constitute relevant information for the purposes of section 118 of FSMA and non-public price sensitive information for the purposes of the Criminal Justice Act 1993. Failure to comply with this embargo could result in prosecution . *As of Q1 2016 a Platform Attribution model has been applied to the data which eliminates any unspecified LISTENING . DIGITAL PLATFORMS31% of adult Social Media usersclaim to receive updates about their favourite RADIO Station/Presenter42% of15-24 year old Social Media usersclaim to receive updates about their favourite RADIO Q4 2011 Q4 2012 Q4 2013 Q4 2014 Q4 2015 Q4 2016 Q4 2017 DIGITAL SHARE OF ALL RADIO NOTE THIS DATA CARRIES A STRICT EMBARGO OF HOURS THURSDAY FEBRUARY 8TH2018 SOCIAL MEDIA DIGITAL LISTENING HOURSDIGITAL LISTENING HOURSIn an average week, digital LISTENING accounts for 518 million hours; DAB has a 73% share of digital LISTENING hours, DTV 10% and Online 17%.

4 DAB hours 377 millionDTV hours 53 millionOnline hours 88 million*As of Q1 2016 a Platform Attribution model has been applied to the data which eliminates any unspecified LISTENING . 10%17%73%Digital Hours 518 millionLISTENING VIA LOCATION (SHARE) RADIO LISTENING *26%of adultslisten to RADIO via mobile phone or tablet*at least once per *35%of 15-24slisten to RADIO via mobile phone or tablet60%24%16%


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