THE VALUE OF HERITAGE, THE POWER OF VISION - Hong …

1 THE VALUE . OF heritage , THE POWER . OF VISION . 02 Hong Leong Group the VALUE of heritage the POWER of VISION Inheriting a proud heritage of Malaysian Founded in 1963, Hong Leong Group entrepreneurship, Hong Leong Group proudly shares its birth with the is a testament that VISION together nation of Malaysia. From its humble with determination, innovation and its beginning as a building materials capability of responding to challenges trading company, Hong Leong Group's and opportunities present a powerful entrepreneurial journey was charted and compelling force, which in return alongside the industrialisation and brings in growth and success in economic growth of Malaysia. With business. unwavering commitment to quality, honour and integrity, and its ability Building on the foundation of its to identify and respond to the needs strong entrepreneurial roots, Hong of a vibrant developing nation, Hong Leong Group is committed to quality Leong Group's early years of growth and professionalism in its drive was indeed built upon the strength of towards its VISION to build a viable, the nation.

2 Sustainable and globally competitive group of businesses. Hong Leong Group 03. Management VISION calls for in-depth job knowledge it adds dimension . it is more than foresight it is that rare ability to see future potential in a business setting that reaps rewards. Tan Sri Quek Leng Chan Founder and Executive Chairman 04 Hong Leong Group Over the years, the Group's entrepreneurial spirit continued to propel its growth into one of the largest conglomerates in South East Asia today. Its operations span the globe with core businesses in a diverse range of industries banking and financial services, manufacturing and distribution, property development and investments, hospitality and leisure, and principal investment. With reputable listed companies on major stock exchanges around the world and with over 45,000 workforce, the Group's reach has gone beyond the shores of its home base into global proportions. Standing on its strong heritage and armed with its commitment to embrace technological developments along with professional management structures, systems and methodologies, Hong Leong Group is poised to take on the challenges of a global business in the 21st century.

3 Hong Leong Group 05. STRENGTH AND RESILIENCE BUILT ON A FIRM FOUNDATION OF VALUES. Hong Leong Group firmly believes that its core values form its foundation and framework. Its values build its character; they are the binding cord that holds its people together, the driving force towards the successful accomplishment of the Group's VISION . Quality Honour Progress To consistently provide goods and To conduct business with honour To improve existing operations and services of the highest quality at to position for expansion and new affordable prices Human Resource opportunities To enhance the quality of human Entrepreneurship resources as the essence of Social Responsibility To pursue management VISION and management excellence To create wealth for the betterment of foster entrepreneurship society Unity Innovation To ensure oneness in purpose, harmony To nurture and be committed to and friendship in the pursuit of innovation prosperity for all 06 Hong Leong Group BANKING AND.

4 FINANCIAL SERVICES. | Personal Financial Services | Insurance | Wholesale Banking | Stockbroking | Islamic Financial Services | Asset Management & Unit Trust | Investment Banking The Hong Leong Financial Group is a leading provider of financial services in Asia. Being connected to the communities that it serves, the Financial Group offers a comprehensive suite of conventional and Islamic financial products and services to meet its customers' needs and fulfill their financial aspirations. Hong Leong Group 07. Hong Leong Financial Group Berhad, the holding Hong Leong Assurance Berhad, a leading Malaysian company for Hong Leong Group's banking and financial insurance company, is one of the country's fastest growing services, has over the years grown in strength and size life insurers backed by a fast expanding agency force through sound and focused business strategies, supported nationwide. Through a strategic partnership exercise, Hong by strong management and financial disciplines.

5 The Leong Assurance Berhad has merged its general insurance Financial Group's ability to provide comprehensive financial business with MSIG Insurance (Malaysia) Bhd, forming services under one roof enables it to truly reach out and Malaysia's second largest General insurer. A wholly-owned connect with is customers, both in Malaysia and in the subsidiary in Singapore was incorporated under the name, region. HL Assurance Pte. HL Assurance Pte. Ltd. is 100%. owned by HLA holdings Sdn Bhd. The Group is also present Through Hong Leong Bank Berhad, the Group provides in Hong Kong through its subsidiary Hong Leong Insurance comprehensive services in personal financial services, (Asia) Limited. Additionally, Islamic General Insurance, business banking, treasury, transaction banking, wealth or Takaful is provided through Hong Leong MSIG Takaful management and Islamic financial services. With an Berhad. extensive distribution network of more than 300 branches and 1500 self-service terminals throughout Malaysia, Hong The Financial Group also provides stock broking, investment Leong Bank is well positioned to offer effective, sound banking, capital market services and fund management and responsible financial solutions to Malaysians from all services across the region through the subsidiaries of Hong walks of life.

6 Leong Capital Berhad, namely Hong Leong Investment Bank Berhad and Hong Leong Asset Management Bhd. Beyond its home base, the Bank's regional footprint is Hong Leong Investment Bank Berhad offers relevant and marked by branches in Singapore and Hong Kong, as well effective solutions to institutional clients in Asia seeking as wholly owned subsidiaries in Vietnam and Cambodia. to generate VALUE and access to capital markets as well as In China, the Bank has a 20% shareholding in Bank of innovative trading products and services across treasury, Chengdu Co., Ltd., Sichuan, and is also a joint venture equities, derivatives and foreign exchange. partner with Bank of Chengdu in operating a licensed consumer finance company in Chengdu, Sichuan. HLG Unit Trust Bhd is one of the pioneers in the Malaysian Unit Trust industry. After a merger with HLG. Islamic banking and wealth management services are Asset Management Sdn Bhd, it is today known as Hong provided through its full-fledged Islamic bank, Hong Leong Leong Asset Management Berhad.

7 Hong Leong Asset Islamic Bank Berhad. Offering holistic financial solutions Management offers a comprehensive range of managed in wholesale and investment banking, business banking, solutions across equity and debt asset classes along with personal financial services and wealth management that efficient customer support and communication to help encapsulate the tenets and principles of Syariah Law, its customers achieve superior long term risk-adjusted Hong Leong Islamic Bank's products and services are returns. easily accessible to customers seeking an alternative to conventional banking both through its dedicated Islamic Banking branches as well through all conventional Bank branches nationwide. 08 Hong Leong Group MANUFACTURING. AND DISTRIBUTION. | Motorcycles | Roofing Tiles | Semiconductors | Cement Flour | Ceramic Tiles | Trading and Distribution | Steel | Edible Oils | Fibre Cement Board of Building Materials | Furniture | Detergents | Concrete Products | Newsprint Hong Leong Group is involved in a wide range of manufacturing and distribution activities that generates a revenue base exceeding billion.

8 The Group's manufacturing and distribution operations and products are represented and distributed by a worldwide network of branches, appointed distributors and agents. Leveraging on its diversity and strength, the Group is committed to producing goods of the highest quality at affordable prices through continuous improvement, innovation, research and development. Hong Leong Group 09. Hong Leong Manufacturing Group Sdn Bhd ( HLMG ) Guocera holdings Sdn Bhd is the holding company for was incorporated in Malaysia to consolidate the the tiles business of the Hong Leong Group and is a wholly Malaysian manufacturing activities of Hong Leong Group. owned subsidiary of HLI. The company manufactures and Consequently, HLMG became the investment holding distributes a full range of ceramic and porcelain tiles. In company of the following four Malaysian public listed 1993, Guocera started promoting and marketing its tiles companies: under the common brand name Ceramiche Guocera.

9 Guocera, through its two manufacturing facilities located 1. Hong Leong Industries Berhad ( HLI ); in Kluang, Johor and Meru, Selangor is Malaysia's largest 2. Malaysian Pacific Industries Berhad ( MPI ); ceramic manufacturer and exporter. It exports its tiles 3. Southern Steel Berhad ( SSB ); and worldwide to customers in North America, Europe, Middle 4. Hume Industries Berhad. East and Asia Pacific, and through its export presence over the past 40 years, Guocera is a globally recognised brand in the industry. Guocera has been transforming the Hong Leong Industries Berhad ( HLI ) living and work spaces of its customers over the years with innovative products and inspiring designs. Inspired by Hong Leong Yamaha Motor Sdn Bhd ( HLYM ) quality Italian craftsmanship and its artisan ethos, Guocera commenced in 1978, with the signing of the franchise is a recognised household brand in Malaysia. agreement between HLI and Yamaha Motor Co., Ltd. of Japan to venture into the manufacture, assembly and marketing of Yamaha motorcycles in Malaysia.

10 The company operates from its factory located in Sungai Buloh, Selangor, Malaysia and currently distributes its motorcycles through a well-established nationwide network of dealers, including exclusive dealers of HLYM products. Over the years, HLYM has established itself as a significant domestic player in Malaysia. 010 Hong Leong Group Hume Cemboard Industries Sdn Bhd ( HCI ) was HLI is involved in the trading and distribution of building first incorporated as Cemboard (M) Sdn Bhd and started materials through its wholly owned subsidiaries, Hume commercial production in 1982. HCI manufactures Marketing Co Sdn Bhd ( HMKT ) (formerly known as and distributes the PRIMABOARDTM family of products, Hong Leong Marketing Co Berhad) and Hume Marketing comprising cellulose fibre cement boards in various (EM) Sdn Bhd ( HMEM ) (formerly known as Hume dimensions that provide internal lining and external Marketing Sdn Bhd). Established in 1963, HMKT is one architectural cladding solutions for buildings and their of the major Building Material Products trading and surrounds.