THURSDAY, APRIL 30, 2015 Delta Flight Museum

1 THURSDAY, APRIL 30, 2015. LOCATION Delta Flight Museum brought to you by Coming 3 Freddie 3 Numbers 16. Up and Who was By the If travel were a sport, I'd be MVP. #igotthis #roadwarriors Go elite or go home. See travel trends, maximize your points, and get the tips you need to never wait in line again. T. he winners. The Freddie Awards (also known as the Freddies ) are the most prestigious consumer-generated awards in the industry and allow travelers around the globe to give voice to their opinions of which frequent flyer and hotel loyalty programs offer the best value.

2 Introduced in 1988, this is the 27th Anniversary of the Freddie Awards. 2015. Who Was Freddie? ranking (first through third) for each program, normalized Sir Freddie Laker, knighted by Queen Elizabeth II in to a 10-point scale. In this way, each program is judged by those travelers who have an opinion of its offerings, rather 1978 for his contribution to commercial aviation and than simply listing the program receiving the most votes. the British economy, was the inspiration for the Freddie Thus, a program with fewer voters, but the most intense Awards.

3 Known for his pioneering marketing ideas within support, can have the best average ranking. the travel industry, Sir Freddie founded Britain's first all-jet It is also Freddie Awards policy that in order for any air carrier, Laker Airways Limited. He also founded the program to be considered for a Freddie Award, it must SKYTRAIN service that revolutionized the airline industry garner at least two percent of the overall votes cast within by offering no-reservation, low-cost air service. Mr. Laker a particular category to ensure that the number of ballots passed away February 9, 2006.

4 The Freddie Awards con- cast for a program are significant enough to balance any tinue to honor his contributions to the industry. minor bias. And to ensure accuracy and fairness, the votes are carefully audited with a one ballot, one traveler . A Note About Voting mission in mind. Freddie Awards recipients are determined by mem- You will notice that after the names of the programs in bers of frequent travel programs throughout the world. the following text, we list the ranking numbers and a per- Members voted online for their favorites in six categories centage.

5 The percentage refers to the number of votes from February 15 to March 31, 2015, in three separate that program received in that particular voting category. geographical ballots: Americas, Europe / Africa, Middle Since each voter can select up to three programs, the East / Asia / Oceania. totals will exceed 100 percent. Winners are listed by cate- The award categories include: Program of the Year, gory according to geographical ballot. If you look closely at Best Promotion, Best Redemption Ability, Best Customer the numbers, you'll notice that sometimes the difference Service, Best Elite Program, Best Loyalty Credit Card between a frequent travel program taking home a Freddie There were nearly 21 million page views (20,933,431) or not can be quite slim.

6 But just like in a horse race, there in this year's Freddie Awards. The top 10 cities travelers always has to be a winner, no matter how close the race. voted from included New York City, Bogota, Chicago, Los Angeles, Paris, Houston, Sydney, London, Riyadh and New this year, the Freddie Awards committee has iden- Dallas. The top five countries that travelers voted from tified several Up And Coming Program of the Year candi- included the , France, , Australia and Colombia. dates those programs that look to have the momentum The countries/territories represented numbered to to take the Freddie Award for Best Program home in 239, including 7 voters from North Korea, 22 from coming years.

7 Up and Coming Program of the Year isn't a Turkmenistan, 1,041 from Iraq and one each from Nauru committee identified' award but is based on Program of and Christmas Island. the Year voting. The winner is the program with the best As in the past, Program of the Year was the most average score among those ranked by 2% to 10% of the popular category for completed ballots. The top voting voters in the category (rounded up or down to the eligi- day was Monday, March 9, with 320,916 ballots cast that bility voting percentage).

8 We identify these special honor day and the day with the fewest ballots cast was the first winners with an asterisk. day of voting, Sunday, February 15 with 40,952 voters. Travelers were asked to rank up to three of their favor- Our congratulations to all of the programs that placed well ite programs in each category. This results in an average in this 27th Anniversary of the Freddie Awards. PROGRAM OF [ Americas ]. THE YEAR American AAdvantage American AAdvantage is the Program of the Year in the Americas This award recognizes the for a fourth consecutive year and LifeMiles moved from second to third place to make room for Southwest Rapid Rewards to rise from third last airline and hotel group that year to second place this year.

9 Can first and second place be any closer? members feel offered the LifeMiles is the Up and Coming Program of the Year in the Americas best overall loyalty program. because of its praiseworthy placement in recent years and its qualifica- tion with its vote percentage. Virgin America Elevate dropped off the list this year because the program did not garner the 2% of votes needed to be considered for a Freddie Award. Rank % Voters American Airlines AAdvantage Southwest Airlines Rapid Rewards * LifeMiles Air Canada Aeroplan Hawaiian Airlines HawaiianMiles Delta Air Lines SkyMiles US Airways Dividend Miles United Airlines MileagePlus Alaska Airlines Mileage Plan JetBlue TrueBlue LAN LANPASS AirTran A+ Rewards Spirit Airlines Free Spirit * NEW Up and Coming Program of the Year Marriott Rewards Marriott Rewards wins Program of the Year in the Americas for the eighth consecutive year.

10 This is the 16th time through the years that the program has won this honor in the Americas. For the top three programs in this category, all three ranked at , and the winner was revealed only when we expanded to a third decimal that's how close this was. As a rather new program, MGM M life placed well in third place and is the Up and Coming Program of the Year in the Americas. Rank % Voters Marriott Rewards Choice Privileges * MGM M life IHG Rewards Club Le Club Accorhotels Hilton HHonors Starwood Preferred Guest Hyatt Gold Passport Caesars Total Rewards Wyndham Rewards Best Western Rewards La Quinta Returns Club Carlson Fairmont President's Club Ritz-Carlton Rewards omni Select Guest * NEW Up and Coming Program of the Year [ Europe / Africa ] [ Middle East/Asia/Oceania ].