Transcription of ヤマハ・エレキギターの市場戦略 - tku.ac.jp
1 LM 1 1 33 49 20 2 7 15 2 3 LM 1950 Fender Stratocaster Telecaster Gibson LesPaul SG KasulenandBlackett,2006.
2 69 67 2006 Chandler,1962, Williamson,1975, Williamson,1975.
3 1 2004 167-177 MilgromandRoberts,1992, ,571 68 1970 1993 13-14 1980 1990 1997 207-208
4 2011 176 2011 185 LM 1 2 1970 3 1980 LM 2 13 1975 52-56 20 1920 278 69 1928 Stromberg-VoisinetCompany
5 Gruhn andCarter,2010, Ro-Pat-In 2 A-22 1932 1934 AdolphRickenbacker RickenbackerElectro GruhnandCarter,2010, 1985 74 1932 28 1933 95 1934 275 1935 1,288 Gibson 1935 1936 GruhnandCarter,2010.
6 Gretsch Epiphone 1930 1930 ElectroStringInstrumentCorporation 1934 1930 BakeliteElectro GruhnandCarter,2010.
7 1950 70 1948 6 1950 Esquire Broadcaster 1951 Telecaster 1954 1985 22-24 28-30 Kelly,Foster,andKelly,2010.
8 44-46 R&D 1952 LesPaul SG SG SolidGuitar SG Duchossoir,1994, ;Gruhn andCarter,2010, 278 71 3 1937 11 1942 10 5 1977 234 100 1987 224-225 1934 1950 1955 1954
9 1993 68-71 88 1960 1960 1961 2011 56 1983 137-141 148-149 1946 2 1950 1960 1965 1966 1964 1965 S-201 S-302 72 1966 4 1993 101-102 2005 12 KasulenandBlackett,2006, 15 10 1 1966
