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Top 100 Most Valuable Global Brands 2014 - …

Top 100 most Valuable Global Brands 2014 Top 100 most Valuable Global Brands 2014 BrandCategoryBrand value 2014 $MBrand contributionBrand value % change 2014 vs 2013 Rank change26 Cars 29,598 321%-327 Telecoms 28,756 220%028 Global Banks 27,051 313%-329 Technology 25,892 321%130 Luxury 25,873 414%-131 Fast Food 25,779 344%1332 Cars 25,730 47%-833 Regional Banks 25,008 2-7%-1134 Apparel 24,579 455%2235 Beer 24,414 420%-136 Personal Care 23,356 430%637 Apparel 23,140 315%-238 Regional Banks 22,620 413%039 Baby Care 22,598 510%-740 Retail 22,165 220%141 Luxury 21,844 514%-142 Cars 21,535 420%143 Fast Food 21,020 426%844 Regional Banks 21,001 318%445 Technology 20,913 24%-946 Telecoms 20,809 256%2047 Regional Banks 19,950 312%-148 Oil & Gas 19,745 13%-949 Technology 19,469 219%550 Retail 19,367 361%24 The brand Value of Coca-Cola includes Lights, Diets and Zero The brand Value of Budweiser includes Bud LightBrandCategoryBrand value 2014 $MBrand contributionBrand value % change 2014 vs 2013 Rank change1 Technology 158,843 340%12 Technology 147,880 4-20%-13 Technology 107,541 4-4%04 Technology 90,185 429%35 Fast Food 85,706 4-5%-16 Soft Drinks 80,683 43%-17 Credit Card 79,197 441%28 Telecoms 77,883 33%-29 Tobacco 67,341 3-3%-110 Retail 64,255 341%411 Telecoms 63,460 320%112 Conglomerate 56,685 22%-113 Regional Banks 54,262 314%014 Technology 53,615 497%715 Telecoms 49,899 3-10%-516 Logis

Brand Category Brand value 2014 $M Brand contribution Brand value % change 2014 vs 2013 Rank change 76 Oil & Gas 12,413 1 -7% -11 77 Insurance 12,409 2 18% 7 78 Technology 12,407 4 New New

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Transcription of Top 100 Most Valuable Global Brands 2014 - …

1 Top 100 most Valuable Global Brands 2014 Top 100 most Valuable Global Brands 2014 BrandCategoryBrand value 2014 $MBrand contributionBrand value % change 2014 vs 2013 Rank change26 Cars 29,598 321%-327 Telecoms 28,756 220%028 Global Banks 27,051 313%-329 Technology 25,892 321%130 Luxury 25,873 414%-131 Fast Food 25,779 344%1332 Cars 25,730 47%-833 Regional Banks 25,008 2-7%-1134 Apparel 24,579 455%2235 Beer 24,414 420%-136 Personal Care 23,356 430%637 Apparel 23,140 315%-238 Regional Banks 22,620 413%039 Baby Care 22,598 510%-740 Retail 22,165 220%141 Luxury 21,844 514%-142 Cars 21,535 420%143 Fast Food 21,020 426%844 Regional Banks 21,001 318%445 Technology 20,913 24%-946 Telecoms 20,809 256%2047 Regional Banks 19,950 312%-148 Oil & Gas 19,745 13%-949 Technology 19,469 219%550 Retail 19,367 361%24 The brand Value of Coca-Cola includes Lights, Diets and Zero The brand Value of Budweiser includes Bud LightBrandCategoryBrand value 2014 $MBrand contributionBrand value % change 2014 vs 2013 Rank change1 Technology 158,843 340%12 Technology 147,880 4-20%-13 Technology 107,541 4-4%04 Technology 90,185 429%35 Fast Food 85,706 4-5%-16 Soft Drinks 80,683 43%-17 Credit Card 79,197 441%28 Telecoms 77,883 33%-29 Tobacco 67,341 3-3%-110 Retail 64,255 341%411 Telecoms 63,460 320%112 Conglomerate 56,685 22%-113 Regional Banks 54,262 314%014 Technology 53,615 497%715 Telecoms 49,899 3-10%-516 Logistics 47,738 412%-117 Regional Banks 42,101 22%-118 Credit Card 39,497 342%219 Technology 36,390 26%020 Telecoms 36,277 3-9%-321 Technology 35,740 468%1022 Retail 35,325 2-2%-423 Entertainment 34,538 444%324 Credit Card 34,430 446%425 Technology 29,768 446%8 Source: Valuations include data from BrandZ , Kantar Retail and Bloomberg.

2 brand contribution measures the influence of brand alone on earnings, on a scale of 1 to 5, 5 Construction BankStarbucksThe Top 100 Chart26 BrandZ Top 100 most Valuable Global Brands 201427 Section 02 | The Global Top 100 BrandCategoryBrand value 2014 $MBrand contributionBrand value % change 2014 vs 2013 Rank change76 Oil & Gas 12,413 1-7%-1177 Insurance 12,409 218%778 Technology 12,407 4 NewNew79 Global Banks 12,356 228%1480 Telecoms 12,175 314%281 Insurance 12,026 2-21%-2482 Retail 11,953 38%-283 Fast Food 11,910 320%884 Cars 11,812 356%New85 Regional Banks 11,743 317%386 Technology 11,667 2-15%-2587 Regional Banks 11,663 38%-688 Soft Drinks 11,476 3-5%-1389 Regional Banks 11,351 29%-490 Cars 11,104 39%-491 Global Banks 11,060 320%592 Soft Drinks 10,873 43%-993 Telecoms 10,221 3-11%-1494 Regional Banks 10,149 2 NewNew95 Telecoms 10,041 20%-596 Luxury 9,985 46%-197 Payments 9,833 4 NewNew98 Global Banks 9,771 329%New99 Global Banks 9,683 230%New100 Retail 9,584 28%-1 The brand Value of Pepsi includes Diets The brand Value of Red Bull includes sugar-free and ColaBrandCategoryBrand value 2014 $MBrand contributionBrand value % change 2014 vs 2013 Rank change51 Regional Banks 19,072 315%152 Personal Care 19,025 47%-753 Oil & Gas 19,005 18%-454 Regional Banks 18,235 2-9%-1755 Technology 18,105 310%-256 Personal Care 17,668 42%-657 Global Banks 17,341 230%758 Logistics 17,002 424%459 Technology 16,800 236%1360 Luxury 16,131 527%861 Retail 15,587 2-12%-1462 Telecoms 15,580 313%-263 Apparel 15,557 222%664 Telecoms 15,367 261%3065 Regional Banks 14,926 39%-266 Retail 14,842 4-9%-1167 Oil & Gas 14,269 19%068 Regional Banks 14,177 20%-1069 Technology 14,174 344%2370 Cars 14,085 314%171 Technology 13,837 4 NewNew72 Technology 13,710 216%573 Logistics 13,687 453%2574 Oil & Gas 12,871 112%475 Regional Banks 12.

3 637 30%-5 PetroChinaMTNS ource: Valuations include data from BrandZ , Kantar Retail and Bloomberg. brand contribution measures the influence of brand alone on earnings, on a scale of 1 to 5, 5 highest. Top 100 most Valuable Global Brands 2014 Top 100 most Valuable Global Brands 2014 The Top 100 Chart28 BrandZ Top 100 most Valuable Global Brands 201429 Section 02 | The Global Top 100


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