1 Unilateral Minimum Advertised Price (MAP) Policy In an effort to protect the long-term interest of not only Jodee, Inc., but also all of our retailers, distributors and customers, we have unilaterally adopted a Minimum Advertised Price Policy (MAP) for all Jodee, Inc. products. The MAP is equivalent to the Manufacturer s Suggested Retail Price (MSRP), which is specified in the Dealer- Price Catalog. This Policy is to ensure the preservation of Jodee s quality, the product value and to properly establish the brand and reputation of these products in the appropriate market segment. Jodee, Inc., in its Unilateral discretion, will not do business with any Retailer, Dealer, Reseller, or Distributor, as to the products covered by this MAP Policy , if that Retailer, Dealer, Reseller, or Distributor intentionally advertises any Jodee, Inc.
2 Product below its MAP (MSRP) Price . This Policy applies to all forms of Retailer, Dealer, Reseller, or Distributor advertising, including mailings, catalogs, displays at consumer exhibitions and shows, and any and all forms of advertising media, including, without limitation, the Internet and any other electronic network. Any Price information relating to Jodee products on an Internet website, which uses the hypertext transfer protocol (http), is considered to be advertising for the purposes of this Policy . Electronic mail sent in direct response to a customer inquiry is not considered to be advertising.
3 Furthermore, any discounting of MAP (MSRP) pricing for a MAP covered item, including, without limitation, advertising, offering or providing coupons, rebates, free accessories, or payment of sales tax for the customer will be regarded as a violation of the MAP Policy . This Policy only concerns Advertised prices, and does not relate to actual sales prices of any item. Further, this Policy applies equally to all Jodee Retailers, Dealers, Resellers, and Distributors. This MAP Policy is applicable in the and Canada. This Policy may be modified from time to time. Jodee, Inc. does not seek, nor will it accept, any agreement or understanding with you or anyone else with respect to this Policy or the prices you may advertise or charge at any time.
4 Jodee, Inc. will not discuss any conditions or acceptance related to this Policy , as it is non-negotiable and will not be altered for any Retailer, Dealer, Reseller, or Distributor. Nothing in this Policy shall constitute an agreement between Jodee and any Retailer, Dealer, Reseller, or Distributor. Jodee will not discuss the MAP Policy with any Retailer, Dealer, Reseller, or Distributor beyond the content of this statement with anyone outside of Jodee. Jodee will unilaterally determine whether MAP Policy products are being Advertised or offered at prices other than those as stated in the Jodee MAP Policy .
5 JI -MAP 2014