1 unit 26: film Studies unit code: T/600/6634. QCF Level 3: BTEC National Credit value: 10. Guided learning hours: 60. Aim and purpose This unit aims to develop learners' understanding of how films are created for specific audiences and how they make meaning for those audiences through an exploration of industry practices and the application of a range of theoretical approaches. The insights which learners develop will inform their future production work. unit introduction All approaches to studying film are theoretical to a greater or lesser extent.
2 Even casual discussion about movies often reveals a recognition of, and a cultural investment in, the auteur as the source of the film 's meaning. A theoretical approach to film simply recognises that we need to consciously apply specific ways of responding to film texts in order to make our interpretation clear, not only to others but to ourselves as well. Done properly this is not merely an exercise in regurgitating theory: the effective application of theory and the use of specific analytical tools to produce different understandings of the same texts improves our understanding, enlivens our appreciation, and, for film practitioners, informs and enhances their production activity.
3 Through following this unit learners will develop an understanding of a number of theoretical approaches to film and apply them to specific films. Learners will come to understand that films do not exist in a vacuum, nor do they simply appear like flowers in the spring. Rather, they are created by a range of determinants and influences which include, amongst others, the culture and politics of the country where they are produced, the finance that enables their production, the technology of film production, distribution and exhibition, and the nature and structure of the industry which produces them.
4 In addition, learners will explore the often complex relationship between audiences and films and will be able to understand why and how audiences watch and make sense of films in particular ways. There are opportunities in the unit to develop and apply research techniques through the completion of a piece of practical audience research. The unit will also help to put production work done in other units into context. Learning outcomes On completion of this unit a learner should: 1 Be able to apply different analytical approaches to films 2 Understand the relationship between films and their production contexts 3 Understand the relationship between producers and audiences 4 Understand the relationship between audiences and films.
5 Edexcel BTEC Level 3 Nationals specification in Creative Media Production Issue 1 January 2010 Edexcel Limited 2009. 1. unit content 1 Be able to apply different analytical approaches to films Analytical approaches: methods, eg genre analysis, content analysis, narrative analysis, reception study, fan study; film theory, eg structuralism, semiotics, auteur theory, feminism, queer theory, Marxism, psychoanalytic Application: to extracts; to whole films; to genres 2 Understand the relationship between films and their production contexts Production contexts: Hollywood, Bollywood, British, developing countries, international co-productions, independent Factors influencing the relationship: financial determinants; funding bodies; quotas; tax incentives.
6 Technologies of production; distribution and exhibition; trends; genres and cycles; stars; social and political issues; regulatory issues; synergies between different films; vertical and horizontal integration 3 Understand the relationship between producers and audiences Relationship between producers and audiences: audience research; producer response to research;. audience targeting; distribution; publicity and marketing, eg advertising, reviewing, chat shows, product tie-ins, premieres, awards, on line presence 4 Understand the relationship between audiences and films Relationship between audiences and films: active spectatorship; pleasure; frameworks of interpretation.
7 Media literacy; intertextuality; preferred readings; effects; fandom; interactivity; social networking; pre- and post-viewing experiences; conditions of reception, eg cinema, DVD release, online access Edexcel BTEC Level 3 Nationals specification in Creative Media Production 2 Issue 1 January 2010 Edexcel Limited 2009. Assessment and grading criteria In order to pass this unit , the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit .
8 The assessment criteria for a pass grade describe the level of achievement required to pass this unit . Assessment and grading criteria To achieve a pass grade the To achieve a merit grade the To achieve a distinction grade evidence must show that the evidence must show that, in the evidence must show that, learner is able to: addition to the pass criteria, in addition to the pass and the learner is able to: merit criteria, the learner is able to: P1 apply approaches to analysing M1 apply approaches to D1 apply approaches to analysing films with some appropriate analysing films coherently films critically, supporting use of subject terminology with reference to detailed points with arguments and [RL]
9 Illustrative examples and elucidated examples and generally correct use of consistently using subject subject terminology terminology correctly P2 describe the relationship M2 explain the relationship D2 comprehensively explain the between films and their between films and their relationship between films production contexts with production contexts with and their production contexts some appropriate use of reference to detailed with elucidated examples subject terminology illustrative examples and and consistently using subject [IE]
10 Generally correct use of terminology correctly subject terminology P3 describe the relationship M3 explain the relationship D3 comprehensively explain between producers and between producers and film the relationship between film audiences with some audiences with reference to producers and film audiences appropriate use of subject detailed illustrative examples with elucidated examples terminology and generally correct use of and consistently using subject subject terminology terminology correctly P4 describe the relationship M4 explain the relationship D4 comprehensively explain between audiences and films between audiences and films the relationship between with some appropriate use of with reference to detailed audiences and films with subject terminology.