Updates on Nutrition Labeling and Legislate Notifications ...

1 Dr. Tipvon ParinyasiriDirector of Bureau of FoodThai Food and Drug Administrationinaud tiDr. Tipvon ParinDirector of BureauThai Food and AdministratiUpdates on Nutrition Labeling and Claims Regulations in Thailand9th Seminar on Nutrition Labeling , Claims and Communication, 4-5 August 20152. Pre-Marketing Control1. Legislate Notifications3. Post -Marketing Control4. Surveillance5. Support & Cooperate Technical Knowledge & Develop Consumer BehaviorResponsibility of thai FDA2 thai HealthPromotionFoundationStrategies/Meas uresNutrition labelingPromotion of Healthy foodsKnowledgeMovementNetworkManagementT otal Balance DietExercisePackaged FoodMeal/DessertEducationInvolved Control Dept. HealthThai FDAA cademicsUniversitiesFoundationfor ConsumersHealthy peopleOtherNuNutrition 3 Claim Regulation & Nutrition labeling12 Nutrition RegulationHealth Claims Regulation Nutrition and Health Claims Nutrition Labeling GDA Labeling Next step3 Future Plan4 Health Health Conscious MindHealth LiteracyHealth Policyyof Ministry of Public HealthDepartment of Department of Medical ServiceDepartment of Health Department of HealthService SupportDepartment of Department of Disease ControlDepartment of Department of Mental HealthDepartment for Development of Department for Development of thai Traditional and Alternative Traditional and AlteMedicineDepartment of medical rtment of

2 MesciencesDepartment of HealthOffice of Permanent SecretaryFood and Drug Food and Drug AdministrationObjective Life Expectancy at Birth Thailand : Not less than 80 years Life Expectancy of Healthy : Not less than 72 yearsSchool age (5-14 years):Obesity no more than 15%: Intelligence Quotient less than 100% 5 Strategic Management on Nutrition n (WHO) DatabaseLabelingEducation & PRReformulationStrategic Management (ReduceSugar Fat and Salt)(Based on thai RDI)(Promote with FBDGs)Education &6 The Concept of Balance DietHealthy / Balanced dietHealthier LogoKnowledgeConceptConceptNutrition LabelingGDAR eformulation : Reduce Sugar Fat and SaltTool7 Nutrition LabelingNotification of Ministry of Public Health ( ) (1998)VoluntaryNotNot1 Tools ( Nutrition Labeling Based on thai RDI) Snack Foods Labeling Notification of Ministry of Public Health ( ) (2007) MandatoryNotNot2 GDA Labeling of Snack Foods ( )Notification of Ministry of Public Health (2011)MandatoryGDGD3aryg Baseory)nd8 GDA Labeling GD1 Multi Traffic LightMu3 Healthier LogoHeHe2 Next Step option :VoluntaryNutrition Labeling RegulationNotification of Ministry of Public Health ( ) (1998)1.

3 Food products with Nutrition claims2. Food products defining consumer groups3. Food products utilizing food value in sale promotion4. Other foods to be notified by FDAN utrition information is difficult to useSurvey : Using and Understanding of Nutrition Labeling for thai people (2009)survey: 2,000 peopleMandatorysuKnowUse informationUnderstanding89% 5 stratum that are Bangkok, North, South, North-eastern, and Central informatioObjective : To know the situation of using Nutrition Labeling in Consume in small amount and exercise more for healthy condition 5 priority typesof Snack FoodsSnack Foods Labeling RegulationNotification of Ministry of Public Health ( ) (2007)2 CaloriesFatSugarSodiumCarbohydrateProtei n Fried or baked potato chips Fried or baked corn chips/popcorns Rice crisps or Extruded snack Crackers or Biscuits Filling waferspopcorns Recommended statement Obligatory Nutritional labelingCompulsory10qFried or baked potato chips qFried or baked corn chipsqRice crisps or Extruded snackqCrackers or Biscuits qFilling WaferFront-of-packMinisterial Notification (2011) 2554Re.

4 Labeling Requirement of Snack Foods ( )GDA Labeling (Guideline Daily Amounts) RegulationProducer affected about 100 companies5 priority typesof Snack Foods311 Laboratory analystProducerAcademysectorConsumerPubl ic awareness Monitoring / Monitoring / EvaluationEducational MaterialsRolling on GDA in ThailandTrainingGDA Regulation ( thai FDA)EducateAnalysisconsult12 GDA Label for Networks UsingNutrition Association of ThailandThai Dietetic AssociationInstitute of Nutrition , Mahidol University13 Fatless Belly Thais Network Nephropathy Hypertension Non-Communicable Diseases (NCDs)Sweet enough Network Diabetes mellitus Overweight and ObesityLow salt Network Heart disease Cardiovascular diseaseLaboratory analystProducerAcademysectorConsumerPubl ic awareness Monitoring / Monitoring / EvaluationEducational MaterialsRolling on GDA in ThailandTrainingGDA Regulation ( thai FDA)EducateAnalysisconsult142015N=481N=1 ,14920122011(Feb 2012)(Feb 2011)N=1,7462013(Feb 2013)MandatoryGDA Labeling (5 Types of Snacks )Results.

5 StartNumber of GDA Labeling compliance increased % % % = n = 518n = 50n = 1,427N=2,1092014(Feb 2014)n =1,80115 Monitoring / Monitoring / Evaluation1 VoluntaryGDA Labeling y(Other food products)N=1,559N=2,07520122011(Feb 2012)(Feb 2011)N=4,1072013(Feb 2013)Product name List :Daily product/ Tea & Coffee/ Cereal Beverage/ Breakfast Cereal / Chocolate product/ Ready to eat (soup)Results:N=StartOther food products labels have shownGDA Labeling on Front of Pack (FOP). % % % = 92n = 140n = 514n = 751N=5,4982014(Feb 2014)16 Monitoring / Monitoring / Evaluation2 Survey on consumers utilization of GDA LabelingObjective1) To know the situation of using GDA Labeling in ) To adjust the consumer education campaigns In the futureSurvey: 2,000people(June - July 2012 and 2013) including 5 regionsthat are Bangkok, North, South, North-eastern, and Central ResultGDA Labeling are Easy to Understanding Conclusion.

6 G57 %54 %64 %KnowUnderstanding Use information 2012 - 2013201452 %51 %62 %17 Monitoring / Monitoring / Evaluation3 Claim Regulation & Nutrition labeling12 Nutrition RegulationHealth Claims Regulation Nutrition and Health Claims Nutrition Labeling GDA Labeling Next step3 Future Plan18 Nutrition LabelingNotification of Ministry of Public Health ( ) (1998)VoluntaryNotNot1 Tools ( Nutrition Labeling Based on thai RDI) Snack Foods Labeling Notification of Ministry of Public Health ( ) (2007) MandatoryNotNot2 GDA Labeling of Snack Foods ( )Notification of Ministry of Public Health (2011)MandatoryGDGD3aryg Baseory)nd19 GDA Labeling GD1 Multi-Traffic LightMuMu3 Healthier LogoHeHe2 Next Step options :VoluntaryReduce educeedu Sugar SugarSugarSuSuSu Fat FatFaFa SaltPolicy:PoliPoliNext step : GDA Labeling All types of snack food Chilled and frozen ready-to-eat meals Instant food Nutrition SurveySimply Nutrition InformationImprove Nutrition labelingAll types of fooddeclare Nutrition labelingImprovement of Nutrition LabelingExtension of Nutrition and GDA LabelingHealthy PopulationPhase 2 Phase 3 Phase 1201 Goal Industry : Reformulation Consumer: Change behaviorOutcomeHealthy PopulationStakeholderActuationExecutive Committeeee.

7 (Board) Nutrient Profile Simplified LogoConsumer Education Guidelinesfor Healthier LogoScientific ExpertsStandard setting / CertificationnFunction Consumer education and public awareness High income cooperation Driven -simplified logo to consumer Inspection and certification, Monitor and law enforcementFSimplified logoPolicy : ReduceSugar Fat and Salt21 Next step : Healthier Logo222 Next step : Healthier LogoInformativeHealthier logoPresumptiveGoal : to prevent obesity & dietet-et-related NCDs1. To encourage industry to reformulate for healthier products2. To help consumer easily identify and select healthier food products .Healthier PeopleStep of Obtaining Healthier Logo1. Select Food groups2.

8 Set up criteria3. Certify 4. Monitor and Evaluate5. Educate consumers Main dish Milk and milk product Beverage Instant food product Rice Cooking oil Salty condiment Snack products Criteria : cut of score system based on 100 Kcal Nutrient : Protein, Total fat, Saturated fat, Fiber, Sodium, Sugar, Calcium, Iron2 Food Groups23 Next step : Healthier LogoMechanism and Activities224 Next step : Multit-ti-Traffic Light LabelingInternational Health Policy ProgramThailandThai FDAA nother option: Multi-traffic lightQuick survey on consumers perception of FOP conducted by IHPP and thai FDAW aiting for resultBe implemented instead of GDA monochrome ???325 Activity related to reduction of Obesity and NCDs : Reduce sugar consumption 25 ReduceSugar Fat and SaltReduction of package sizeReformulationMeasures-driven project on determination of the appropriate size of a sugar sachet 26 Sugar TAXC onceptReduce sugar consumption2.

9 WHO recommended intake free sugar less than 6 teaspoon(24 gm)Sugar from snack/dessert less than teaspoon(4 gm)Why sugar sachet containing 4 gm ? 1. The statistics sugar consumption in thai people increased steadily over the last 10 years. This seems to cause non-communicable diseases (NCDs)(Non-communicable diseases; NCDs)3. Sugar consumption in Thailand = 25 teaspoon/day or 100 gmThai Health Promotion Foundation, 2012To reduce size of a sugar sachet into an appropriate size Reduce sugar consumptionGoal4. The behavioural survey of adding sugar during taking a break showed that the average amount of sugar consumed equals to the amount of sugar filled in the project on determination of the appropriate size of a sugar sachet,, 201427 Reduce sugar consumptionnSupply pullManufacturers:Be encouraged to produce 4 gm of sugar/sachet and label net content on the packetDemand push Governmentand Business: Be encouraged to use 4 gm of sugar/ sachet Consumer.

10 Public RelationBoard of thai Health Promotion Foundation has proposed this issue to the cabinet for approval to reduce sugar to four and Drug AdministrationDepartment of HealthReduce sugar consumptionn29 Claim Regulation & Nutrition labeling12 Nutrition RegulationHealth Claims Regulation Nutrition and Health Claims Nutrition Labeling GDA Labeling Next step3 Future Plan30 Nutrition ClaimsList 4 : Criteria for Nutrition Claims in Food LabelingNutrient content claimComparative claimNutrient function claim29 Nutrients conte1arative 2ctio3 Nutrition Claims in Food LabelingNotification of Ministry of Public Health (1998) Nutrition Labeling the level of nutrient or energy in foodcompares of nutrient compares of nutrient contents or energy Less than of Fewer More than reduced Source of Calcium High in Fiber Low Fat 31(Draft) Guidelines for Use of Health Claims Must be safe and complied with the Notification of the Ministry of Pub