US Syndicated Study Overview - Maritz Syndicated …

1 US Syndicated Study Overview The Maritz syndication - New Vehicle Customer Study (NVCS) and companion New Vehicles Avoided Study (NVAS) - is the largest automotive Study in the and provides current, comprehensive market insight to subscribers primarily in the automotive industry. Every vehicle line sold by domestic and import manufacturers is targeted for inclusion in the NVCS/NVAS program.* Through the research and an active partnership with Maritz , subscribers effectively apply a wealth of intelligence from new vehicle buyers and lessees to their organizations ongoing product and marketing strategies. Maritz is ISO 20252 registered. These processes are used in all programs conducted by Maritz . The NVCS/NVAS Advantage Subscribers tell us the key advantages to their organizations with the Maritz program include: The breadth and depth of questions included Customized competitive intelligence provided by NVAS Study sample size and sampling time frame Historical results for trending Expertise and level of support provided by the Maritz team Full complement of standard deliverables plus many customization options As the largest and longest-running Study (over 40 years) of its type in North America, NVCS delivers holistic coverage of buyer attitudinal and behavioral topics throughout the year.

2 The Study s sample size and coverage enable users to gain timely market insights on the broadest range of topics that will support more granular sub-group and segmentation analyses. Together, NVCS and NVAS provide the largest and most comprehensive database available today. In response to ever-increasing vehicle introductions and with loyalty at all-time lows, Maritz launched NVAS in 2005 as a complimentary component to NVCS. The purpose of the NVAS is to re-contact buyers who participate in NVCS on a variety of follow-up measures including reasons for rejecting or avoiding vehicles that are similar to the purchased vehicle. In addition to ready access to the Maritz team and in-person presentations of findings typically featuring competitive set comparisons and diagnostics, many of the standard deliverables can be accessed through this website including access to new and historical NVCS/NVAS datasets via mTABweb, complete program documentation, ad hoc articles and reports on topics of interest to our subscribers, and proprietary information protected by user IDs and passwords.

3 In Addition Subscribers may customize their NVCS/NVAS package to include supplemental sampling for their product line, customized vehicle segmentation and/or weighting schemes, optional analytic-hours for more support in mining the findings, and additional analytic reports and tools. Please contact the Syndicated Program Manager for more detail. *Excluding premium vehicles priced above $120,000.