VIA DE AMICIS 10 - MPI Electronic

1 MPI Electronic SRL VIA DE AMICIS 10 20010 CORNAREDO MILAN ITALY +39 029361101 Electronic SRL VIA DE AMICIS 10 20010 CORNAREDO MILAN ITALY +39 029361101 Electronic was born in 1975 andis one of the legendary company of the Italian audio in-dustry. Since the beginning, its mission has been the en-hancement of the distribution developing distinctivelystronger details on the image of the brand we do inItaly. We sell thanks to the marketing activities webuild up around the brand. Thanks to the principlethat an idea doesn t belong to the onewho had it first, but to the one whodevelops it most brilliantly, Mpi Electronicis actually considered one of the most innovatecompany of the Italian distribution market, for sure theone with the strongest marketing Electronic SRL VIA DE AMICIS 10 20010 CORNAREDO MILAN ITALY +39 029361101 1975 till 1985 we have been the European headquarters forthe famous hi-fi brand McIntosh Labs; all over the years webecome the largest Italian distributor in the audio industry.

2 Our hifi catalog isactually formed by few of the most leading brands of the worldwide we are the sole Italian agent for AdvAncE AcOuSTIc, ArcAM,ArTSOund, AudIOTEcHnIcA, cErWIn vEgA, ErArd, KlIpScH, McIn-TOSH, MOnITOr AudIO, MOnSTEr, pS AudIO, SOnuS FABEr, SuMIKO,THOrEnS, unITEd plASTIc, vElOdynE, Electronic SRL VIA DE AMICIS 10 20010 CORNAREDO MILAN ITALY +39 029361101 Electronic SRL VIA DE AMICIS 10 20010 CORNAREDO MILAN ITALY +39 029361101 1987 we opened a division, fully dedicated to the dj market becoming the opinion leading companyof the industry thanks to a no comparison marketing activity.

3 Actually we are the exclusive distributor for several brands as AIAIAI,BEATpOrT dJ cABlES, cAKEWAlK, cErWIn vEgA prO, crAnE, dEcKSAvEr, FluId AudIO, gEMInI, gIBSOn prO AudIO,HErculES, KrK, MAgMA, nEO OyAIdE, OdySSEy, SKElETOn cASE, STAnTOn, vESTAX, WHArFEdAlE prO. MPI Electronic SRL VIA DE AMICIS 10 20010 CORNAREDO MILAN ITALY +39 029361101 are the official technical sponsor and backliners of the mainItalian deejaysand consultants for few of the major pop Italian artists. Thanks to all the connection created allover the years, we are well involved in the sport and fashion industry with great linkswith the biggest Italian soccer teams and the most famous fashion 1995 we opened a hi-end audiodivision.

4 In thismarket we are the sole distributors for AccupHASE,AudIO nOTE, AvAnTgArdE, clEArAudIO,FuruTEcH, KOndO, MISSIOn, QuAd, rOKSAn,TAnnOy, vAn dEn Hul, Electronic SRL VIA DE AMICIS 10 20010 CORNAREDO MILAN ITALY +39 029361101 Electronic SRL VIA DE AMICIS 10 20010 CORNAREDO MILAN ITALY +39 029361101 2010 we are the editor of DJ MAGITALIA, the Italian edition of the world s largest selling dancemusic magazine with 15 editions all over the Electronic SRL VIA DE AMICIS 10 20010 CORNAREDO MILAN ITALY +39 029361101 Electronic SRL VIA DE AMICIS 10 20010 CORNAREDO MILAN ITALY +39 029361101 company is owned by the most famous name of theItalian industry.

5 Giovanni Faccendiniand ismanaged by his two sonsAlessandroas salesdirector for the hi-fi & hi-end division and Fabio asfinancial director while Marco Mazziis the salesdirector for the dj/pro and urban audio division. The company employes 15 people plus 12 freelance consultants. We sell through22 repsdistributed fully organized for the trade marketing. Our distribution network is formed by over 200active stores. As active we mean customers whom we invoice minimum once a month. We sell toHIFI STOrES, MI STOrES, dJ STOrES, SpOrT FASHIOn & cOncEpT STOrES, Apr, rETAIl cHAIn(Euronics, unieuro, Trony, Expert, Fnac, Sme, Mediamarkt, etc), InSTAllErand SErvIcE.

6 MPI Electronic SRL VIA DE AMICIS 10 20010 CORNAREDO MILAN ITALY +39 029361101 Electronic SRL VIA DE AMICIS 10 20010 CORNAREDO MILAN ITALY +39 029361101 A&R and marketing activities are run internallywith the support of several freelancewell involved in the different market segments. In 2010 We hired an evangelists team for thesocial marketing activities. Stock and logistic operations are located in over sq. mtrs. warehousein the Italian largest outsourcing delivery company (SdA) and managed by 6 Electronic SRL VIA DE AMICIS 10 20010 CORNAREDO MILAN ITALY +39 029361101 HiFi & HiEnd32% dj gears29% urban Audio3% video53% north16% center31% South MPI Electronic SRL VIA DE AMICIS 10 20010 CORNAREDO MILAN ITALY +39 029361101 view84% HiFi & HiEnd Stores16% Big chain56% north20% center24% South42% MI Stores (dj dept)

7 16% dj Stores37% Big chain3% A/v Service2% A/v Installer49% north16% center35% South12% HiFi & HiEnd Stores16% MI Stores (dj dept)19% dj Stores41% Sport, Fashion & concept Stores12% Big chain65% north13% center23% SouthHi-Fi/Hi EndDj GearsUrban AudioVideoMPI Electronic SRL VIA DE AMICIS 10 20010 CORNAREDO MILAN ITALY +39 029361101 HiFi & HiEnd Stores14% Big chain2% A/v Installer57% north2% center41% SouthMPI Electronic SRL VIA DE AMICIS 10 20010 CORNAREDO MILAN ITALY PHONE 0039 02 9361101