Transcription of Waco Distribution Center Corporate Brand and Visual Update
1 Waco Distribution CenterCorporate Brand and Visual UpdateThe exchange Distribution Center sign displayed on the DC building (picture here behind the monument sign) is repurposed from the Atlanta Distribution Center , which closed in large exchange logo now displayed on the wall of the main entrance to the administrative office is repurposed from the Stoneridge Call entrance foyer features a dimensional exchange logo and WACO DC lettering. New seating will provide a comfort break for visitors waiting for clean, branded Welcome to the Waco DC decal provides privacy to the HR office behind the past security and visible from the front door, the exchange mission, vision and core values are displayed in a framed, large format print.
2 An EMERGENCY Center wall is prepped to hold the defibrillator, sharps container, fire extinguisher and other essentials needed quickly. The bold red square and branded lettering help to quickly identify the location of the emergency in the training room, a large ten-foot map highlights the location of military installations and Distribution centers around the world. The map provides associates with an idea of just how large our mission each side of the map, the 2015 results for the exchange overall, Logistics overall and the Waco DC are highlighted in large format prints, giving associates a Corporate , directorate and local view of the results of their the training room, a dimensional exchange logo and WACO DC lettering provide a backdrop for presentations and photo opportunities.
3 The logo establishes the Corporate Brand at the local level, reminding associates they work for the exchange , and the Waco 2015 results for the exchange overall, Logistics overall and the Waco DC are also displayed in the hallway outside the executive office Safety Bucks store is updated with Brand colors and fonts. We are recommending the Safety Bee be updated to reflect the exchange Brand identity in associates and daily operations are featured in large panel images displayed throughout the corridors of the administrative office panels are mounted on easy-access cleats to accommodate updates and image signing in the DC identifies the eCommerce/DC project project associates wear the Brand and the project slogan.
