Wella Color Charm

1 Wella Color Charm Permanent Liquid HaircoLor education workbookliquifusetechnology01 IntroductionLiquifuse Technology Wella Color Charm 5 Tonal FamiliesWella Color Charm Level & Tone Numbering SystemWella Color Charm Level SystemWella Color Charm Tonal IdentifiersWella Color Charm Shade PaletteSelecting Your ShadeMixing InstructionsWella Color Charm Shade Level & Developer ChartWella Color Charm Application InstructionsWella Color Charm AdditivesHigh Lift BlondingWella Color Charm TonersOptimum Gray Hair CoverageConsultation GuideStep-by-Step TechniqueWella Color Charm Creative Formulation GuideComparison ChartTable of Contents02030405060708101213141617181920 212426vibrant colors as creative as you are02rediscover Wella Color charmGreat ConditioninGSaturates each strand to deliver great conditioning.

2 EXCeLLent GraY CoveraGecolors the most resistant hair every FLoraL FraGranCeFor a much more pleasurable coloring experience.* Versus untreated hairvibrant, LonG LastinG, Fade resistant resuLts infuses the hair with vibrant Color molecules intense Color and up to 43% more shine*, even on darker hair Long-lasting, true to tone colorLiquifuse Technologytm03 Liquifuse technology saturates, penetrates and fuses with the hair to deliver vibrant Color that is exceptionally fade s how it works:1. saturates:Liquid Color coupler molecules combine with Color activator to form a can put it exactly where you want andit will stay there, saturating every strand of hairas you Penetrates:the gel penetrates the hair shaft to deliver vibrant Color Fuses:the Color fuses deep within the cortexof the hair to make it exceptionallyfade tHe resuLt:beautiful, vibrant, long-lasting haircolor and excellent gray Color Charm5 Tonal Families04wella Color Charm organizes its shade range in a logical way utilizing a Color -coded tonal family system.

3 This system helps you to quickly identify each family and provides a logical position on the Wella Color Charm swatch chart to allow for easy shade five tonal families are:redGoLdnaturaLasHWarm05 What is a level?a level describes how light or dark a Color is regardless of its tonal is represented by a numeric system based on international is a tone?a tone is the overall character of the Color result that you will is represented by the one or two letters that follow the level first number indicates the level of the Color based on how light or dark the expected result will letter following the number represents the tonal qualities of the shade. in this case the letter n indicates a natural Color Charm Level and Tone Shade Numbering Systemwella Color Charm uses an international Level and tone system for identifying each shade.

4 This system enables logical and consistent shade selection so that you can formulate your colors with total confidence for perfect results every time. it also keeps the older Wella Color Charm number where appropriate, so you can easily find your favorite name1210987654321high liftlightest blondevery light blondelight blondemedium blondedark blondelight brownmedium browndark brownvery dark brownblackNatural Level ChartnotestonaLrePesentationtonaLdesCriP tionMultiple Tone ShadesSome shades contain a combination of two Color CharmColor Charm Tonal Identifiers071. Level name: tone descriptor:2. Level name: tone descriptor:3. Level name: tone descriptor:tonaL identiFier CHartNAGWRCV naturalashgoldwarmredcoolviolettonaLiden tiFiereXamPLeeXerCiseseXerCises1231231.

5 Level name: Primary tone Secondary tone2. Level name: Primary tone Secondary tone 3. Level name: Primary tone Secondary toneseCondarYPrimarYThe first letters, in this case W, represents the primary tone. this tone will be the dominant tonal characteristic in this shade. the second letter, in this case V, represents the secondary tone. The secondary tone is more subtle and provides the final result with soft you have two identical tone letter, such as with the aa shades, this means that the Color results will be more intense. Wella Color Charm Shade Palette08asH / CeniZoGoLd / dorado12n1200 High Lift blonderubio intensificadobaSeneutraLneutroneutroneut roneutroneutroneutroneutroneutroneutrone utrozazuL-VioLetaneutro-caStanoneutro-ca Stanoneutro-caStanoneutro-caStanoneutro- caStanoneutro-caStanoazuL azuL-VioLetaazuL-VioLetaazuLazuLazuLVerd eazuLazuLVerdeVioLetaVerdeVerdeoLiVoVerd eazuL-VioLetaneutro-doradoamariLLoneutro -doradoneutro-doradoneutro-doradodorado- VioLetadoradodoradodoradodoradodoradodor ado10n10019n9118n8118nw7n7117nw6n6116aa5 426nwSatin blonde rubio SatinadoVery Light blonde rubio muy clarobaSeneutraLLight blonde rubio claromedium blonde rubio medianobaSeneutraLdark blonde rubio oscuroLight brown casta o clarobaSeneutraLmedium brown casta o

6 MedianobaSeneutraLdark brown casta o oscurobaSeneutraLVery dark brown casta o muy oscurobaSeneutraLblack negrobaSebL ue-VioLet3n3113nw2n2111n0515n5115nw4n411 4nwHigH LiFt1210987654321 Frosty ash cenizo escarchadoPalest ash blonderubio cenizo muy P lidoLight ash blonde rubio cenizo claromedium Smokey ash blonde/rubio Humo cenizo medianodark ash blonde r ubio cenizo oscuro medium ash brown casta o cenizo medianodark ash brown casta o cenizo oscuroPale ash blonde rubio cenizo P lidoLight ash brown casta o cenizo claronordic blonde rubio n rdicodark blonde intense ash rubio oscuro cenizo intenso Light brown intense ash casta o claro cenizo intenso12a1210baSebL uebaSeVioLet12c1290ultra Light blonde rubio extra clarobaSeVioLet-bLue12ng10a1030 Surf Side blonde Plus/rubio espuma de mar PlusbaSeneutraL-goLdbaSeVioLet-bLue9a940 8a7401/27a672baSebL uebaSebL uebaSeVioLet-bLue10gV1036 Honey blonde rubio mielbaSegoLd-VioLetbaSegoLdLight golden brown/casta o dorado claro5g435dark golden brown/casta o dorado oscurobaSegoLd4g257 Soft Pure gold blonde /rubio dorado Puro SuavebaSegoLd9g10ng1070 Honey beige blonde/rubio beige mielbaSeYeLLowLight golden blonde/rubio dorado clarobaSegoLdSunlight blonde brown/rubio casta o brillantebaSegoLdHazel blonde rubio avellanabaSegoLd7ngmedium beige blonde/rubio beige medianobaSeneutraL-goLd9ng8ngbaSeneutraL -goLdLight beige blonde rubio beige clarobaSeneutraL-goLdSand blonde rubio arena7aa632 medium ash blonde/rubio cenizo

7 MedianobaSegreen6a462baSeoLiVebaSegreenb aSebL uebaSebL ue-greenbaSegreenbaSebL ue3a1485a2465aa3364a237baSeneutraLbaSene utraLbaSeneutraLnaturaL / neutroLight natural warm blonde/ rubio natural c lido claromedium natural warm blonde/rubio natural c lido medianodark natural warm blonde/rubio natural c lido oscuroLight natural warm brown/casta o natural c lido claromedium natural warm brown/casta o natural c lido medianodark natural warm brown/casta o natural c lido oscurobaSeneutraL-brownbaSeneutraL-brown baSeneutraL-brownbaSeneutraL-brownbaSene utraL-brownbaSeneutraL-brown12aa11208g84 17g7256g5557w6w08caStanocaStanocaStano-V ioLetacaStano-VioLetacaStano-roJocaStano -roJoroJo-doradoroJo-doradoroJo-doradoro Jo-doradoroJoroJoroJoroJo-VioLetaroJo-Vi oLetaroJo-VioLetatoners toniFiCadoresPale blonde rubio P lidobaSeVioLet-bLuet-10 Pre-LigHten: PaLe YeLLowVioLeta-azuL050bP042cooling Violet Violeta FrescobP blonding Plus warming gold dorado c lidoadditivesaditivos Lightest ash blonde rubio cenizo clar simobaSeVioLett-18 Pale ash blonde rubio cenizo P lido baSe VioLet-bLuet-14 Pre-LigHten: PaLe YeLLowPre-LigHten.

8 PaLe YeLLowVioLeta VioLeta-azuLLightest beige blonde rubio beige clar simobaSegoLd-VioLett-11beige blonde rubio beige clar simobaSegoLd-VioLett-35 Pre-LigHten: PaLe YeLLowPre-LigHten: goLddorado-VioLetadorado-VioLetared / roJoWarm / C Lidocaramel caramelobaSebrownnutmeg nuez moscadabaSebrown-VioLetPraline almendrabaSebrowncinnamon canelabaSebrown-VioLetallspice PimientabaSebrown-redtitian red blonderubio rojizobaSered-goLdtan blonde rubio tostadobaSebrown-redred-red rojo-rojobaSeredcyclamen ciclamenburgundy rojo VinobaSered-VioLetcinnamon brown casta o canelabaSeredblack cherry c ereza negrabaSered-VioLetLight coppercobre clarobaSered-goLdred terra cotta rojo terracota8rg7295wV5wr3rV3677r8106r7wV6rg 544 Light auburn casta o rojizo clarobaSered-goLd5rg445 dark auburn casta o rojizo oscurobaSered-goLd4rg347 6rV607 5rV507 4r356 baSered-VioLetbaSered7wr64309liquifusete chnologySelecting Your Shadewhen lightening hair

9 From a natural level 5 to a level 7, you expose the red and gold natural underlying contributing pigment which may result in your final haircolor being too warm. This can be controlled by using the right tone, as indicated by the Color Circle, to counteract this natural underlying Contributing Pigment Guideall natural haircolor is made up of a number of natural Color pigments. these pigments are either warm or cool in tone and it is the combination of these that produces the natural haircolor that we see. as we lighten the hair these pigments are exposed, often producing warm results are a combination of two factors: the shade used and the underlying contributing pigment of the natural haircolor. there are two concepts that can help us better understand these factors:1) exposed contributing Pigment guide and 2) Color blondevery light blondelight blondemedium blondedark blondelight brownmedium browndark brownvery dark brownblackpale yellowyellowyellowgoldgoldred goldredredbrownblacknaturaLLeveLLeveLnat uraLHairCoLoreXPosed ContributinG PiGmentColor Circlethe Color circle is a tool that explains the fundamental rules of Color .

10 These are equally applicable whether you are a painter, a photographer, a designer or a professional awareness of the fundamental rules of Color will allow you to confidently select the right shade for your client every unwanted tonescolors that are opposite each other on the Color circle neutralize each other and can be helpful in reducing unwanted warmth or eliminating too much ash. Secondary Colorsthey are achieved by mixing theprimary colors (green, orange, violet).ORANGEYELLOWREDGREENBLuEVIOLET tertiarY CoLorsPrimarY CoLorsseCondarY CoLors(miX 2 PrimarY CoLors toGetHer)Tertiary colors are all of the shades in-between the primary and secondary colors. They represent the limitless subtle variations in tonal character and + Yellow = Green Red + Yellow = OrangeBlue + Red = Purple/VioletPrimary Colorscannot be mixed from any combination ofother colors (yellow, blue, red).