West Street - Royal Borough Development Partnership

1 west StreetUnderpass Viewdistinctly maidenheadRoyal Borough of Windsor & Street THE SITE TODAY The ha site is a car park situated at the end of west Street . Bad Godesberg Way runs to the north. Service bays facing west Street from the south are used by High Street retailers for deliveries. Kidwells Park is situated immediately north of the site, which is accessible via an underpass. The site is situated adjacent to predominantly commercial buildings including a Telephone Exchange and offices to the north of west Street , together with the listed United Reform Church and a Premier Inn. SiteView towards Telephone ExchangeView west down west StreetFrascati WayMarlow RoadKing StreetHigh StreetWest StreetCastle HillQueen StreetBad Godesberg WayView east from A4 SITEView along Bad Godesberg Way (A4)distinctly maidenheadRoyal Borough of Windsor & FOR west Street CREATING A VIBRANT NEW ENTRANCE TO MAIDENHEAD TOWN CENTRE WITH NEW PEDESTRIAN CONNECTIVITYMAIDENHEAD TOWN CENTRE l west Street PRE-APPLICATION 01 routes past site means corner gains prominenceMultiple routes past site means corner gains prominence14 storey building Berkshire HouseHustle and bustle of High Street adjacent to site will aid activity around west Street proposalPotential for a pedestrian linkConvergence of routes on prominent corner siteSite connected to the parkView of Kidwells ParkQuick access to High Street via pedestrian walkwayQuick access to station.

2 Site is miles awayWest StreetHigh StreetBad Godesberg WayCastle HillMarlow RoadKidwells ParkMAIDENHEAD TOWN CENTRE l west Street PRE-APPLICATION 01 Create a distinguishable building on prominent corner Create visible building from North of the park, TRAIN STATION, Maidenhead civic centre and High Street Sign posts the northern point of Maidenhead town centre and helps orientate peopleMASTERPLAN PRINICPLES : EXPLORE POTENTIAL FOR A LANDMARK without the need to be tall, meaning that the scale of the Development can remain within the AAP recomendations for the area. High quality design and construction will be paramount given the prominent location. west Street SPDOUR PROPOSAL*MAIDENHEAD TOWN CENTRE l west Street PRE-APPLICATION 01 KIDWELLS PARK BACK INTO MAIDENHEAD TOWN CENTRE Create green public realm for people to enjoy Reference to historic maps of Maidenhead where west Street site was part of Kidwells Park Better green links between Maidenhead town centre and Kidwells ParkWEST STREETHIGH STREETBAD GODESBERG WAYOur proposalMAIDENHEAD TOWN CENTRE l west Street PRE-APPLICATION 01 PRINICPLES : CREATE FRONTAGE TO west Street gradual approach to elements of infill Development on some of the back-land service and parking areas.

3 A stronger boundary defined by walls and gates would also help to screen and manage parking. An increase in shared parking areas could improve efficiency and would help to reduce the frequency of gates is expected that work on the southern side of the road will take place over time through colaboration between land owners, occupiers and the council. 1234 Locate entrances to the building along west Street to create activity Create open space in front of underpass entrance to ground the building Give the building a prescence facing Frascati Way Incremental Development would add strong urban edges and complete the urban grain of west streetWEST STREETHIGH STREETBAD GODESBERG WAY2134 west Street SPDOUR PROPOSALMAIDENHEAD TOWN CENTRE l west Street PRE-APPLICATION 01 PRINICPLES : CREATE FRONTAGE TO BAD GODESBERG WAYof older buildings. Given the prominence of the sites between Bad Godesberg Way and west Street they can play an important part in defining and improved character in the area.

4 Maximise views of Kidwells Park from within the building to create value Create an attractive frontage to Bad Godesberg Way, rather than ignoring it Give the building prominent corners onto Bad Godesberg Way and Frascati Way, giving it a prescenceWEST STREETHIGH STREETBAD GODESBERG WAYWEST Street SPDOUR PROPOSALThe proposals The proposal is to create a landmark building on the prominent corner, visible locally as a marker for the edge of the town centre. The building will benefit from views of Kidwells park. whilst re-establishing and improving physical and visual links. The proposal will complete the existing streetscape of Bad Godesberg Way. Create frontage to west Street Locate entrances to the building along west Street to create Street activity. Create open space in front of underpass entrance to create a sense of place. Give the building a presence facing Frascati Way.

5 Becomes a catalyst for further Development of west Street . Create frontage to Bad Godesberg Way Maximise views from the building to Kidwells Park. Create an attractive frontage to Bad Godesberg Way, rather than ignoring it. Give the building prominent corners onto Bad Godesberg Way and Frascati Way, giving it a presence. Bringing Kidwells Park back into Maidenhead town centre Create green spaces for people to enjoy. Better green links between Maidenhead town centre and Kidwells Park. Explore potential for a landmark Create a distinguishable building on prominent corner. Create visible building from north of the park, train station, Maidenhead civic centre and High Street . Create a marker for the northern point of Maidenhead town centre and helps orientate around the town. distinctly maidenheadRoyal Borough of Windsor & Street OUR PROPOSALSMAIDENHEAD TOWN CENTRE l west Street PRE-APPLICATION 01 PRINICPLES.

6 RESPECT CHARACTER AND HISTORIC BUILDINGSS ainsburysPearce BuildingPremier InnBT ExchangeSiteMarket StreetOpportunity to complete the streetKidwells ParkDriveAdobe Systems General bulk mass and height along Bad Godesberg Way suppots a landmark building on west Street site Appropriate distance from BT exchange respects building and allows for potential future phased redevelopment A subtantial end stop to Bad Godesberg Way respects the existing build character and mass on the streetSection taken from the west Street SPDOUR PROPOSAL - Elevation along Bad Godesberg WayView to new underpass entranceWhat this could look likePlan of proposal in contextOpportunity to complete the streetHigh StreetWest StreetBad Godesberg WayEnhanced approach and entrance to UnderpassActive StreetNew LandscapingKidwells ParkView of potential west Street building from Frascati Waydistinctly maidenheadRoyal Borough of Windsor & Street LOOK AND FEELHIGH QUALITY BUILDINGS WHICH LOOK GOOD AND AGE WELLA MIXTURE OF PAVING AND PLANTING IN THE OPEN SPACESOMEWHERE FOR PEOPLE TO SIT AND EAT THEIR LUNCHBENCHES AND DECK-CHAIRS MIXED WITH PLANTINGGLASS BUILDING FRONTS FACE ONTO OPEN SPACESINTERESTING MATERIALS AND DETAILS IN THE PUBLIC SPACESINTERACTIVE LANDSCAPING - SUITABLE FOR EVERYONE TO USEA MIXTURE OF THROUGH-ROUTES AND PLACES TO STOP OFFSOMEWHERE COMFORTABLE TO SPEND A FEW MINUTES - OR MOREBRINGING PEOPLE THROUGH THE SPACE MAKES IT FEEL BUSY AND ATTRACTIVELEVEL CHANGES AND STEPS CREATE PLACES FOR PEOPLE TO SITA MIXTURE OF GREEN PLANTING AND PLACES TO MEET AND TO SITBENCHES AND DECK-CHAIRS MIXED WITH PLANTINGNEW RESIDENTS HAVE A PLACE TO MIX WITH CURRENT RESIDENTS AND OFFICE WORKERSThe images above are examples of what we think

7 The new public realm at west Street could be likeTERRACED HARD LANDSCAPINGPOCKETS OF LUSH PLANTING