What CEOs do all day - abeuk.com

1 A magazine for ABE members May-September 2018 | Issue 60 Read about: Business innovation Edward de Bono and the need for creative thinking Writing assignmentsLeading interviews Business Stay-Up: sustainable entrepreneurshipABE success stories And more!What ceos do all daycontents | 061410 PAGE 2 | may-september 2018 | focus a magazine for abe members1604 Welcome and progression news06 Guide to writing assignments10 Business innovation: the innovator takes it all14 Business Stay-Up: the role of education in sustainable entrepreneurship16 A profile of Edward de Bono20 What ceos do all day!22 Guide to conducting the perfect interview24 Graduation pictures27 Alumni profile28 Meet the award winners 30 Our Top Paper starsContents | contents20 Linda Wilkin Managing EditorValerie Makinde Sub-editorPublished by: ABE, 5th Floor, CI Tower, St Georges Sq., High Street, New Malden, Surrey KT3 4TE Tel: +44 (0)20 8329 2930 Email: Web: image: and production by: CPL (Cambridge Publishers Ltd) 1 Cambridge Technopark, Newmarket Road, Cambridge CB5 8PB Tel: +44 (0)1223 378000 Email: Web: All advertisements are accepted subject to ASA guidelines.

2 The publisher cannot be held responsible for the accuracy of information contained in the advertisements and does not enter into disputes on behalf of third a magazine for abe members | may-september 2018 | PAGE 3 PAGE 4 | may-september 2018 | focus a magazine for abe memberswelcome | In this issue Welcome to another packed issue of Focus. Our regular contributor, Rajesh, has supplied a fascinating article exploring the expansive subject of business innovation. One person who is a champion of the creative thought process that leads to innovation is our president, Edward de Bono, and we are lucky to have some of his words on the subject from an exclusive interview with his friend Lynda King Taylor, who is also a published business writer. Those who have started their own business, or who aspire to start one, should take note of our Business Stay-Up campaign (page 14). This is a high-profile initiative, spearheaded by ABE, which looks at how business education can increase the probability of start-ups staying up over that crucial first five-year period.

3 In addition, there s the usual professional development and study tips to help you excel in your career and your learning. I hope you enjoy the read. Linda Wilkin Managing EditorWebster University, USAW ebster University is a private, non-profit, accredited liberal arts university recognised for its diversity, inclusion and global orientation. This worldwide institution s mission is bold, and appropriate for these times: to ensure high-quality learning experiences that transform students for global citizenship and individual main international campuses are located in Saint Louis, Missouri; Orlando, Florida; and Irvine, University, UKKeele in Staffordshire is ranked at No 1 in England for course satisfaction in The Guardian University Guide 2018, and has been ranked No 1 in the National Student Survey in 2014, 2015 and s more, 97% of its research was ranked as being world-leading, or of international importance, in the most recent Research Excellence progression opportunitiesSince the last issue, we have signed two more progression agreements with the excellent universities listed below.

4 For details of all the progression opportunities offered by our university partners, please visit: / PEOPLEIMAGES STUDY IN THE !CONTINUE YOUR STUDIES UPON COMPLETION OF YOUR ABE LEVEL 4, 5 & 6 DIPLOMAUNDERGRADUATE & GRADUATE PROGRAMS AVAILABLE WITH SCHOLARSHIPS OF UP TO 20%!Business | Management | Human Resources | MarketingAmong Forbes Magazine s America s Top Colleges for eight consecutive yearsMultiple accreditations: ACBSP, NCATE, NASM, DESE, CACREP Several start dates throughout the year Over 15,000 students worldwide1:9 Faculty/student ratioInternship opportunities for student s CPT and OPTFor more information Please contact us at: partnership withWebster advert[Ak].indd 116/03/18 4:01 PMfeature | PAGE 6 | may-september 2018 | focus a magazine for abe membersfeature | Read these top tips to help you get the best grade possible some are also quite handy when tackling exam questions.

5 By Valerie MakindeA simple yet effective guide to writing the perfect assignmentfocus a magazine for abe members | may-september 2018 | PAGE 7 | featureOnce you have read (and re-read) the question, you may find what is being asked is quite / SAMUELBROWNNGW riting assignments can be daunting; feeling under pressure, and unsure whether you ll ever be prepared enough to tackle the question effectively. Remember it doesn t have to be like this; the most important thing is to start and start your assignment in good time will allow you to keep looming deadline pressures down. This should help with maintaining a better, more relaxed head space; which will increase your ability to focus. Also, keep the following in mind as you work through the brief:1. Read the questionThis may seem like an obvious step, but it is one that is often overlooked. Many of us do not take the time to read the assignment question carefully, and instead skim read.

6 This can be risky, as although you may have identified some of the key words you think are important, you need to fully understand what is being asked and what the examiner is looking is easy to get carried away and delve into writing your assignment without really answering the question. A good way to avoid this is to take some time to consider the key words within the question and what they are prompting you to do. Understanding directive words such as evaluate, discuss, and explain, are vital in writing your assignment, as they provide instruction on how you are supposed to answer the question. It is a good idea to highlight or underline these words within the question, to help you keep them in mind as you progress through your , the question can be written in a manner that makes it appear more intimidating than it is. Once you have read (and re-read) the question, you may find that what is being asked is actually quite straightforward.

7 You may also benefit from rewriting it in a way that means you are able to process the instructions Research and planningCarefully researching and planning your assignment will give you a structure to follow when it comes to writing it. Research and planning will allow you to be better prepared and could make the difference between a mediocre piece of work and an exceptional is your chance to consider any specifications for the assignment, such as word count, the points you would like to include, and how it needs to be set overfeature | PAGE 8 | may-september 2018 | abefocus a magazine for abe studentsEditing and proofreading can help you to improve your assignment even after you ve finished writing itWhen planning the points for your assignment, it is important to understand what you are working towards. You should refer to the learning outcomes and assessment criteria for the assignment to help you with this.

8 You can find these on the assignment brief as well as within the syllabus, in your Study Guide or in the Qualification Specification document for your course. As well as researching the topic, it is also a good idea to find good source materials to include in your assignments beforehand. Use the unit reading list and academic journals to help showcase your wider reading and gain different perspectives to support your StructureBefore you start, it can help to create an assignment structure. This can be as detailed as you like but the basic structure should be your introduction, key arguments and points, and your planned refers to a short paragraph that explains what you are going to be discussing. It should outline your argument and reference the key issues within the bodyThis is where you should focus on structuring your argument. You may need to compare or critically evaluate two or more different methods or theories to explain your choices or recommendations.

9 Examiners are looking to see if you can analyse information and make decisions accordingly. You should make sure that your ideas and claims are supported with research when tips: When you start to discuss a new idea, you should start another paragraph When using many different sources for supporting evidence, it can be easy to forget to add them to your reference list. To avoid this, try referencing as you go alongConclusionThe conclusion is your final chance to summarise what you have discussed. You should be careful not to introduce new points that you did not mention within your assignment. A good conclusion will leave a lasting impression on the examiner, so make it tip: Recap on the key points in your assignment, include supporting evidence if needed4. DraftingAsk your teacher for feedback by submitting a first draft of your assignment a few weeks before the final hand-in date. / STEvE DEBENPORT | featureabefocus a magazine for abe students | may-september 2018 | PAGE 9 For more detail and guidance about how to set out your assignments please read our Assignment Style Guide in the Library section of your Portal.

10 For more information about the type of answer you are required to provide, please read the guide to command words also in the Library section of your will help you improve your assignment before submitting your final sure it is your own work; although you teacher can give you some advice on how to improve your work, you must write the assignment ProofreadEditing and proofreading can help you to improve your assignment even after you ve finished writing it. Before doing this, it is important to get some distance from your work. Taking a short break, will help you to come back and check it over with fresh proofreading, as well as grammatical and spelling errors, you should be checking that the structure of your assignment is clear, and that you have properly addressed all of the tips: It can often be difficult to see mistakes in your own work, if possible, ask a friend or family member to proofread your assignment for you Refer back to the assignment objectives have you answered the question?