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1 : VIDEO COLLABORATION & THE FUTURE WORKPLACEWHITEPAPER: VIDEO COLLABORATION & THE FUTURE Collaboration &the Future WorkplaceBy Glenn : VIDEO COLLABORATION & THE FUTURE WORKPLACEWHITEPAPER: VIDEO COLLABORATION & THE FUTURE WORKPLACEE xecutive SummaryCollaboration is evolving along with changing business technologies. Customers demand the ability to access information, in real time, from any device and any location. New age employees now expect to collaborate continuously with customers, partners and co-workers. Hence, future-oriented organizations strive to create a workplace that enables customers and co-workers to collaborate as seamlessly as possible. Telephones transformed the way we did business. Similarly, email, web-conferencing, instant messaging, etc. have transformed collaboration and communications. Today, we are witnessing a similar transformation in customer interaction and employee communications.

2 The use of video and video conferencing tools are integral to this : VIDEO COLLABORATION & THE FUTURE WORKPLACEWHITEPAPER: VIDEO COLLABORATION & THE FUTURE Summary .. 2 Contents .. 3 Introduction .. 4 Evolution of Video Conferencing .. 5 Video Conferencing in the Past.. 6 Video Conferencing Today .. 6 Selling in the era of cloud-based video conferencing .. 7 Recruiting and training in the era of cloud-based video conferencing.. 8 Key Takeaways .. 9 About .. : VIDEO COLLABORATION & THE FUTURE WORKPLACEWHITEPAPER: VIDEO COLLABORATION & THE FUTURE WORKPLACEI ntroductionAbout 10 years ago, we were comfortable with complex on-premise deployments of enterprise applications. Today, off-premise or cloud-based solutions are becoming the norm. This cloud-based approach challenges product and service companies to create on-demand offerings instead of traditional purchase and install choices.

3 In addition, advancements in processing power, data storage, and APIs, along with the ubiquity of mobile applications gave birth to a new age of enterprise mobility. Mobile phones are now being used to pay bills, navigate cities, manage schedules and make face-to-face video calls. Similarly, video collaboration, which is not so deeply penetrated today, will become common due to several factors, including advancement in WebRTC technology, increased adoption of compatible mobile devices, and broadband speed. Statistics from sources such as Forrester, Wainhouse Research, Cisco and polycom agree that video conferencing will be adopted quickly and penetrate widely within the next couple of years. Wainhouse Research wrote that billion hours of live online video content was consumed in 2013 and this figure will double by 2016. ( The evolving role of Live Online Video in Corporate Marketing, 2014)1.

4 Digital Journal predicted that video is expected to be the most preferred business tool by 2016. Videos will be preferred over emails and voice calls. ( Business Set to Prefer Video Conferencing by 2016 )2. According to Cisco s VNI Service Adoption forecast (2013-2018), desktop videoconferencing was the fastest-growing business service in 2013. There are million desktop videoconferencing users and this figure will grow to an estimated million by The number of smartphones is expected to reach billion by 2018. In addition, broadband speed will grow several times in the next 4-5 years. This will expand remote video millionDesktop Video Conferencing Users by : VIDEO COLLABORATION & THE FUTURE WORKPLACEWHITEPAPER: VIDEO COLLABORATION & THE FUTURE collaboration is not new, it has been around since the late 1930s. Long before we had words like unified communications , we were using video conferencing, but it was not a part of the overall communications and collaboration strategy.

5 Many attempts were made to introduce video telephony or video conferencing in the 1970sEvolution of Video Conferencingand 1980s but they were unsuccessful mostly due to poor audio or video quality. Finally, in the 1990s, the technology became more refined and video conferencing started to make its way into the workplace. It wasn t easy. The technology was expensive and set up was often difficult. Additionally, video conferencing tools had to be installed in one location a dedicated conference room, for example. Today, changes in enterprise mobility strategies, BYOD (Bring Your Own Device) trends, interoperability, and the benefits of the cloud (including subscription-based pay-as-you-grow models and zero Capex), have set the table for Video Collaboration to become the new : VIDEO COLLABORATION & THE FUTURE WORKPLACEWHITEPAPER: VIDEO COLLABORATION & THE FUTURE WORKPLACEIT WAS EXPENSIVE: Organizations needed expensive equipment, such as Cisco, polycom or LifeSize systems, in every meeting CONNECTIVITY: Typical business Internet bandwidth was insufficient for wide-scale video conferencing growth was limited because it was not scalable.

6 Major reasons behind the non-scalability are:COMPLEX TO SET UP: Often IT personnel had to install, configure, and maintain video conferencing solutions, therefore adding to their responsibilities and limiting use when IT was INTEROPERABILITY: Video conferencing was much like allowing only Apple phones to call Apple users. In real world applications, the different platforms didn t talk to one another well, if at Conferencing in the PastVideo Conferencing TodayVIDEO CONFERENCING MOVED TO THE CLOUD: Instead of users making the immense infrastructure investment and capital expenditure, the cloud ensured the investment is made by the hosted video conferencing providers. Users need only pay a monthly subscription fee. GOOD CONNECTIVITY: High bandwidth Internet services became more affordable, effectively removing connectivity as a common OF USE: Video conferencing is more user-friendly now; it happens by just clicking a few buttons.

7 The entire infrastructure is managed and run by the experts remotely. Video conferencing providers have SLAs in place, so they keep everything up and running 24 : Video conferencing is no longer limited to meeting rooms. Attendees can now join meetings from a cubicle, home office, coffee shop almost anywhere; and from nearly any device including video-enabled mobile phones, tablets and laptops. Access and interoperability are no longer issues. The day video conferencing hit the cloud, it spread like a wildfire. In less than three years, thousands of companies SMBs to Fortune 500 embraced cloud-based video conferencing for sales, recruiting and training. What suddenly transformed the hitherto dying industry? Here is what made the : VIDEO COLLABORATION & THE FUTURE WORKPLACEWHITEPAPER: VIDEO COLLABORATION & THE FUTURE TEAM COLLABORATION: Video conferencing brings the whole team together, even if part of the team is located on the other side of the world.

8 With screen sharing, document sharing, and other collaboration tools, you can avoid a lot of back and forth emailing, too. Interoperable cloud video conferencing services enable you to meet with vendors, clients, customers, and partners from around the globe. These services not only let you talk to people worldwide without leaving your office, but they also remove roadblocks, such as organizations using different video conferencing tools. The financial costs of hosting a video conference are minimal compared to flying across the country, staying at hotels, and managing the flood of expense reports. Additionally, travel time is generally wasted time; video conferencing saves that cost as well. CUSTOMER MEETINGS: Cloud-based video conferencing is the perfect platform for customer meetings. Sales reps can share product details and demos using collaborative sharing tools.

9 In fact, with video conferencing, sales people don t have to spend as much time on the road saving money and allowing them to spend more time with their families. Perhaps most importantly, sales reps can have high-quality, face-to-face interactions with customers and prospects that enable them to form better relationships and close more CALLS: Global companies have local sales teams in major territories that meet weekly to review plans and go over the sales pipeline and forecasts. Video conferencing can connect everyone for these meetings face to in the Era of Cloud-Based Video ConferencingClearly, the biggest beneficiary of the new age video conferencing is the sales department. Most of us saw how phones and emails changed the sales process; it sped everything up and vastly improved the quality of customer communications. We are now entering a new era of true communications and collaboration.

10 Between forecasting calls, product demonstrations, strategy sessions with the marketing team, and training sessions, the sales team is constantly communicating. Video conferencing offers all the benefits of meeting face-to-face, while minimizing travel time and costs. Let s explore the ways video conferencing can improve some common : VIDEO COLLABORATION & THE FUTURE WORKPLACEWHITEPAPER: VIDEO COLLABORATION & THE FUTURE WORKPLACEJOB INTERVIEWS: A video conferencing platform enables HR teams to conduct face-to-face job interviews without bringing candidates into the office. The cloud makes this easy because candidates can join a video conference right from their web browsers or mobile devices. Not only does video conferencing save money on travel, but it also enables recruiting teams to have more interactions with prospective employees. This way they can get to know candidates better and make better hiring decisions.