www.hoyalens.com.au

1 hoya Product Overview hoya Product Family Tree Progressives Single Vision Grind Indoor Coatings Premium iD MyStyle Personalised Nulux EP iD WorkStyle Diamond Finish Multi-coat iD Classic Customised FREEFORM. iD LifeStyle Optimised everyday Summit CD TrueForm SFT Multi-coat Summit Pro TrueForm Standard Summit CD Nulux Desk VP Multi-coat Summit Pro Hi-Lux PC Pro CONVENTIONAL. entry level Amplitude Long Stellify Lecture A/B Super Hard Coat Amplitude Short Why Choose hoya ? We offer the complete Take the journey to experience our quality products and service, complete training and education for practice staff, assistance in building and marketing your business, and advanced technology through online ordering and hi-tech dispensing. The ultimate hoya experience in one package. Product Choice hoya 's passion for innovation, research and development has led to many revolutionary results with the creation of superior lens and coating technologies.

2 We offer product choice and differentiate ourselves through: Truly personalised, customised and optimised FreeForm products Unique Integrated Double Surface Design Technology Premium scratch resistant coatings guaranteeing reliability and long term durability UV protection and Double-Sided Super Hard Coat are standard on all hoya lenses Phoenix material offers fantastic optical clarity, and is stronger and more durable than standard CR39 lenses, providing complete safety and protection Ultimate Service hoya has a strong focus on providing reliable service, whilst our laboratories produce advanced lens designs with a high level of quality and accuracy. hoya has most recently improved the level of service through: Investment in a hi-tech phone and service system which automatically queues calls to the next available customer service consultant, reducing wait times Enhanced product training for all Customer Service staff on the intricacies of lens technology Continuing to review and improve our service offering Complete Education & Training hoya offers your business and staff the opportunity to build their lens technology knowledge through educational training seminars.

3 Knowledgeable staff will assist you in growing your business, as they will possess the confidence required to recommend advanced FreeForm lenses and premium coatings. Business Building hoya will support your business through the Business Development' and Marketing Development'. programs which assess your business product mix, how your business can become more profitable and coordinate a marketing strategy to help you differentiate your business from competitors. Sophisticated Technology hoya offers state-of-the-art systems for your business, including HOYAlog; the intelligent, fast and accurate online ordering and remote edging system, and TrueSight; the latest dispensing system that enables the delivery of customised and personalised lenses offering a new and interactive shopping experience for your patients. hoya strives to be the partner of choice for the eyecare industry. Choose hoya for the complete business experience.

4 Diamond Finish Multi-coat 5x more scratch resistant Scratch free vision for longer Clearer vision for longer Complete durability Water repellent for longer Stays cleaner for longer Easy to clean for longer Bayer Test*. FACT 1 - Complete Protection Independent tests have proven the market leading scratch resistance of Diamond Finish, offering 75% more scratch resistance than its predecessors. Diamond Finish SFT Multi- VP Multi- Competitor B Standard Multi-coat coat coat Multi-coat Competitor Bayer 15 Bayer 10 Bayer 5 Bayer 5 Multi-coat Bayer Finish Diamond Competitors Light Transmission Test FACT 2 - Crystal Clear Vision Diamond Finish's advanced anti-reflection layer ensures a 100% light light transmission maximum light transmission of , providing the wearer with relaxed all-round vision. 1,05% rest reflection 0,35% absorption Diamond Finish Eyas Diamond Finish Competitor 1. Chemical Durability Test Competitor 2.

5 FACT 3 - Easy to Clean 110 . Exposure to water and chemicals (even cleaning fluid) can 100 . significantly reduce the durability and easy cleaning attributes 90 . 80 . of a multi-coat. However, the unique patented hydrophobic top 70 . layer of Diamond Finish makes lenses easier to clean and they 60 . stay cleaner for longer. 0 5 min. 10 min. 15 min. Water contact angle after 15 min. exposure to chemical solution Diamond Finish Competitor A. Wiping Test FACT 4 - Durability 115 . Repeated wiping significantly diminishes the durability of a 110 . multi-coat, however tests have proven that Diamond Finish's 105 . unique oleophobic and hydrophobic properties will ensure that 100 . repeated cleaning will not damage the lens, with maximum 95 . durability guaranteed. 0 600 1200 1800 3600. Water contact angle / easy to clean level after wiping Dispensing Tip: * Independent Colts Laboratory test results Suitable for people who want complete protection from scratching want better clarity and relaxed vision want to strengthen the durability and life of their glasses SFT Multi-coat SFT Multi-coat is not only anti-reflective, but is three times more scratch resistant than conventional coatings.

6 A single scratch can spoil a lens, reducing the durability of the coating and compromising the overall quality of the lens. To aid in preventing this, hoya has developed SFT Multi-coat to ensure the wearer's contrast and sharpness in their everyday vision is of a high standard. n H. ydrophobic Layer Uniquely designed repelling' layer. Dirt, oil and water is repelled resulting in easy to clean lenses that stay cleaner for longer. n S. uper Scratch Resistant Layers Multi-coating layers are made up of the latest state-of-the-art scratch resistant technology, and advanced anti-reflective materials. n Hard Coating Layer The unique chemical process and resistance to temperature fluctuations provides superior strength and adhesion. SFT Multi-coat provides 3 times more scratch resistance than conventional multi-coats, and is proven to be much harder and stronger providing durability and long term convenience for wearers.

7 Layers of SFT Multi-coat Using a diamond tip, the weight is increased to measure at what pressure the hard coat is cracked Conventional Multi-coat SFT Multi-coat SFT Multi-coat's superior anti-reflection provides sharper vision for wearers by reducing light transmission, and providing higher comfort levels and safety, especially with night time driving. Without SFT Multi-coat With SFT Multi-coat Dispensing Tip: Suitable for people who want to protect their lenses from damage look for long term convenience . want improved night time driving clarity Hoyalux iD MyStyle Integrated Double Surface Design The distortion associated with all progressive lenses has historically been distributed on either the front or the back surface of the lens. Progressive designers excelled in spreading this distortion out to minimise its effect on the periphery of the lens. By developing an integrated double surface progressive lens, based on hoya 's proprietary evaluation and calculation technique, hoya .

8 Has distributed the total distortion over two surfaces. The integration of two surfaces dramatically reduces the amount of distortion in front of the eye and creates the largest distortion-free zone available. PERSONALISED for the ultimate everyday visual solution hoya sees your patients as individuals with unique qualities, lifestyle preferences and a distinctive personal lens history - all necessary requirements that we believe should be represented in the lenses recommended. Expert eye and frame measurements are vital to the tailor-made characteristics of the iD MyStyle lens, yet the eyes are not the only relevant factor. We also look at the patient's daily activities, the lenses they have been previously wearing and how satisfied they were with these lenses. Hoyalux iD MyStyle was developed to match your patients' needs more closely than any previous design Hoyalux iD MyStyle incorporates all the benefits provided by Integrated Double Surface Design: Very natural and focused 3D binocular vision at all distances and in all directions Stable image perception in all circumstances Wide, distortion-free field of vision Smooth and natural interaction Horizontal progression The horizontal progressive components Vertical addition are placed on the back component side of the lens.

9 The progressive addition This significantly components are placed increases the horizontal on the front of the lens. vision width. This reduces the vertical eye rotation and makes near vision easier. The MyStyle iDentifier To engage the patient in the process of creating their own personalised pair of iD MyStyle lenses, hoya has developed the MyStyle iDentifier, an interactive consultation and selection program. Based on the optical measurements, and the patient's input, hoya 's FreeForm design system defines the final 100% personalised design from a virtually unlimited number of variations. This interactive tool offers you complete support during the sales process as you progressively lead your customer to an ideal and entirely personalised design. Dispensing with the MyStyle iDentifier Step #1: What: Register the patient's personal information Why: To personalise the patient's Personal Vision Profile'.

10 Step #2: What: Complete the prescription and refraction details Why: To produce the patient's tailor made lenses Step #3: What: Complete the frame and fitting information Why: To define the required fitting of the lenses in the frame, and personalise the wearing position Step #4: What: Define your patient's wearing history and satisfaction with the previous lenses worn Why: To prevent non-adaptation and to ensure complete satisfaction based on the patient's past experiences Step #5: What: Define your patient's lifestyle activities and requirements Why: To select a final design that is in line with the patient's lifestyle and daily routines The final output is a summary of the patient's personal details showing the personalised Hoyalux iD MyStyle design recommended for the patient. Dispensing Tip: Suitable for people who want the most accurate and natural viewing experience want tailor-made lenses to suit their individual lifestyle want the most advanced technology available in optical lenses Hoyalux iD Classic CUSTOMISED for enhanced visual performance Hoyalux iD Classic uses Integrated Double Surface Design Freeform technology to ensure that hoya 's lenses deliver superior functional performance and comfort.