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2008 Understanding Your Customer Segmentation Techniques

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ShellyCakes Business Plan

www.business.umt.edu

2.7 Customer Analysis Retail: The market segmentation for the retail is divided into two psychological groups: Celebrators and Soccer Moms. The groups represent people sharing similar behavioral patterns and reasons for supporting ShellyCakes. These groups purchase either pre-made or made-to-order products.

  Business, Customer, Plan, Business plan, Segmentation

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