ShellyCakes Business Plan

ShellyCakes 1 ShellyCakes Always a Sweet Treat Wedding cake Michelle made for her own wedding. May 2008 Michelle L. Schutten 5 Holly Lane Butte, MT 59701 The components of this Business plan have been submitted on a confidential basis. It may not be reproduced, stored, or copied in any form. By accepting delivery of this plan the recipient agrees to return this copy of the plan . Do not copy, fax, reproduce or distribute without permission. Copy __ ShellyCakes 2 Table of Contents 1. Executive Summary Business .. 2 Business Opportunity .. 2 Competitive Strategy .. 2 Economics of the Business .. 2 Founder .. 2 2. Business Mission Statement.

2.7 Customer Analysis Retail: The market segmentation for the retail is divided into two psychological groups: Celebrators and Soccer Moms. The groups represent people sharing similar behavioral patterns and reasons for supporting ShellyCakes. These groups purchase either pre-made or made-to-order products.

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  Business, Customer, Plan, Business plan, Segmentation

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