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Supply Chain Management Scm Theory And Evolution
Found 1 free book(s)The Marketing Book
htbiblio.yolasite.com19 Integrating customer relationship management and supply chain management 485 Martin Christopher and Adrian Payne Introduction 485 The decline of the brand: the need for integrated CRM and SCM strategies 485 Competing through capabilities 487 A strategic framework for CRM 490 Supply chain management 494 The impact of superior SCM performance 496