APPLYING QUALITATIVE EVALUATION METHODS
165CHAPTER5APPLYING QUALITATIVEEVALUATION METHODSIntroduction167Comparing and ContrastingDifferent Approaches to QUALITATIVE Evaluation168Understanding the Issue of Paradigms169The Pragmatic Approach172Qualitative EVALUATION METHODS : Some Basics172Key Differences Between Qualitativeand Quantitative EVALUATION Approaches174Structuring QUALITATIVE Program Evaluations179Identifying EVALUATION Questions and Issues in Advance179Identifying Research Designs and Appropriate Comparisons180Identifying Appropriate Samples181Structuring Data Collection Instruments184Collecting and Coding QUALITATIVE Data187The Credibility andGeneralizability of QUALITATIVE 5/26/2005 7:00 PM Page 165Connecting QUALITATIVE EvaluationMethods to Performance Measurement194The Power of Case Studies196Summary197Discussion Questions198References198166 PROGRAM EVALUATION AND PERFORMANCE 5/26/2005 7:00 PM Page 166INTRODUCTION This chapter introduces a different approach to program EVALUATION onethat has emerged in parallel to the more structured, quantitative approachthat has been elaborated in Chapters 2, 3, and 4.
Connecting Qualitative Evaluation Methods to Performance Measurement 194 The Power of Case Studies 196 Summary 197 Discussion Questions 198 References 198
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