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APPLYING QUALITATIVE EVALUATION METHODS

165 CHAPTER5 APPLYING QUALITATIVEEVALUATION METHODSI ntroduction167 Comparing and ContrastingDifferent Approaches to QUALITATIVE Evaluation168 Understanding the Issue of Paradigms169 The Pragmatic Approach172 QUALITATIVE EVALUATION METHODS : Some Basics172 Key Differences Between Qualitativeand Quantitative EVALUATION Approaches174 Structuring QUALITATIVE Program Evaluations179 Identifying EVALUATION Questions and Issues in Advance179 Identifying Research Designs and Appropriate Comparisons180 Identifying Appropriate Samples181 Structuring Data Collection Instruments184 Collecting and Coding QUALITATIVE Data187 The Credibility andGeneralizability of QUALITATIVE 5/26/2005 7:00 PM Page 165 Connecting QUALITATIVE EvaluationMethods to Performance Measurement194 The Power of Case Studies196 Summary197 Discussion Questions198 References198166 PROGRAM EVALUATION AND PERFORMANCE 5/26/2005 7:00 PM Page 166 INTRODUCTION This chapter introduces a different approach to program EVALUATION onethat has emerged in parallel to the more structured, quantitative approachthat has been elaborated in Chapters 2, 3, and 4.

Connecting Qualitative Evaluation Methods to Performance Measurement 194 The Power of Case Studies 196 Summary 197 Discussion Questions 198 References 198

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