Case studies - Cengage

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case studiesIntroduction A summary of the case analysis process C-2 Preparing an effective case analysis the full story C-5Case 1 Hearing with the aid of implanted technology: The case of Cochlear , an Australian high-technology leader C-19Case 2 The Australian retail wars: Coles Myer and Woolworths battle for brand value C-26Case 3 : Profitably managing growth from start-up to 2000 C-32Case 4 Gillette and the men s wet-shaving market C-50 case 5 Gunns and the greens: Governance issues in Tasmania C-70Case 6 Growth at Hubbard s Foods? C-79Case 7 Incat Tasmania s race for international success: Blue-riband strategies C-89Case 8 The Golden Arches in India: A case of strategic adaptation C-95Case 9 Monsanto: Better living through genetic engineering? C-106Case 10 Nucor Corporation and the US steel industry C-121Case 11 Philip Condit and the Boeing 777: From design and development to production and sales C-152Case 12 Resene Paints C-168Case 13 Sony Corporation: The vision of tomorrow C-184C-2IntroductionA summary of the case analysis processDallas HansonUniversity of TasmaniaCase analysis is an essential part of a strategic man-agement course and is also perhaps the most enter-ta ining part of such a course.

Case studies Introduction A summary of the case analysis process C-2 Preparing an effective case analysis – the full story C-5 Case 1 Hearing with the aid of

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