Transcription of Case studies - Cengage
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Case studies - Cengage
case studiesIntroduction A summary of the case analysis process C-2 Preparing an effective case analysis the full story C-5 case 1 Hearing with the aid of implanted technology: The case of Cochlear , an Australian high-technology leader C-19 case 2 The Australian retail wars: Coles Myer and Woolworths battle for brand value C-26 case 3 : Profitably managing growth from start-up to 2000 C-32 case 4 Gillette and the men s wet-shaving market C-50 case 5 Gunns and the greens: Governance issues in Tasmania C-70 case 6 Growth at Hubbard s Foods? C-79 case 7 Incat Tasmania s race for international success: Blue-riband strategies C-89 case 8 The Golden Arches in India: A case of strategic adaptation C-95 case 9 Monsanto: Better living through genetic engineering? C-106 case 10 Nucor Corporation and the US steel industry C-121 case 11 Philip Condit and the Boeing 777: From design and development to production and sales C-152 case 12 Resene Paints C-168 case 13 Sony Corporation: The vision of tomorrow C-184C-2 IntroductionA summary of the case analysis processDallas HansonUniversity of TasmaniaCase analysis is an essential part of a strategic man-agement course and is also perhaps the most enter-ta ining part of such a course.
Case studies Introduction A summary of the case analysis process C-2 Preparing an effective case analysis – the full story C-5 Case 1 Hearing with the aid of
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